(01) Facebook & Instagram ads
Meta ads agency for Facebook and Instagram growth.
Webincline is a Meta ads agency that runs Facebook and Instagram campaigns as one plan: creative made for the feed, audiences built from your own customers, and the Meta Pixel and Conversions API counting every lead, WhatsApp chat and sale. New creative goes into test every month, so results do not fade.
Platforms we run
Meta Ads Manager


- 11+Years in digital marketing
- 500+Clients served
- 12 → 118Meta purchases a monthOurKnots · Feb 2025 → Sep 2026
- 7,514Student enquiries from Meta4S Study Abroad · Oct 2024 → Oct 2026
Facebook ads
Instagram ads
Reels ads
Stories adsInstant forms
Click-to-WhatsApp
Advantage+ shopping
Catalogue ads
Retargeting
Lookalike audiences
Meta PixelConversions API
UGC creative
Messenger ads
(02) The basics
What are Meta ads, and how do they sell?
Meta ads are paid adverts on Facebook, Instagram, Messenger, WhatsApp and the Audience Network, all bought from one Meta Ads Manager account. Instead of waiting for a search, they find people by interests, behaviour, location and similarity to your existing customers, then show them a picture, video or carousel in the feed, Stories or Reels.
That makes them strong for products and services people need to see before they want them: fashion, beauty, home décor, education, clinics, events and local services. They are also the cheapest way for most businesses to bring back people who visited the website and did not buy.
Today the creative does most of the targeting. Meta’s delivery system decides who sees an ad largely from how people react to it, so the hook in the first seconds, the offer and the format matter more than a long list of interests.
- One account for Facebook and Instagram
- Lead forms and WhatsApp without a website visit
- Catalogue ads that follow shoppers
- Creative tested every month
Where a store’s Meta budget wentExample
Spread thin
- Up to 8 campaigns at onceA small budget split too thin to learnSpread thin
- Catalogue, engagement, messengerReach and chats, very few purchasesFew sales
- Sale pushesWorked for a month, faded the nextUp and down
- Meta’s numbers onlyNot checked against the storePartial view
Plenty of activity, not enough budget in any one place for Meta to find buyers.
Focused
- 4 sale + 1 awareness campaignBudget where Meta can learnLearning
- New angles, formats and hooksTired creative retired earlyFresh
- Low-cost video awarenessKeeps retargeting audiences warmWarm
- Checked against Shopify dailyBudget follows real revenueReal sales
Fewer, stronger campaigns: the pattern behind the OurKnots turnaround.
Simplified from the OurKnots case study; not a screenshot of the account.
(03) Tools we use
The platforms we work in.
We set up, run and report from these platforms, and check every number in them before it reaches your report.
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Meta Ads Manager
Facebook and Instagram campaigns in one account
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Facebook
Pages, posts, ads and Messenger
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Instagram
Reels, carousels, Stories and DMs
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WhatsApp Business
Click-to-chat ads, replies and follow-ups
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Google Analytics 4
Traffic, conversions and revenue by channel
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Google Tag Manager
Conversion tags and events without code changes
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Looker Studio
Live dashboards for your monthly report
Logos belong to their owners. Shown to say which platforms we work in, not a partnership.
(04) Why it works
Why advertise on Facebook and Instagram?
Meta reaches people before they start searching, and again after they leave your site. Few channels do both from one budget.
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Billions of people, one account
Facebook and Instagram reach most adults online in Canada, the USA, the UK, the UAE and India. One campaign can cover both apps and every placement.
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Leads without a website visit
Instant forms and click-to-WhatsApp ads let people enquire in two taps, which suits mobile buyers and businesses that sell by conversation.
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Made for visual products
Photos, carousels, Reels and catalogue ads show the product working. People decide with their eyes long before they read a price.
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Retargeting that pays its way
Visitors, cart abandoners, video viewers and past enquiries see the next step, usually at a lower cost per result than new audiences.
(05) Ad types
Which Meta ad types do we run?
The ad type follows the goal: a form for lead volume, WhatsApp for conversations, catalogue ads for stores, video to build an audience.
01 / 05
Instant form lead ads
An instant form opens inside Facebook or Instagram with the person’s name and contact details filled in. We keep forms short, add one or two qualifying questions so sales teams are not chasing tyre-kickers, and send each lead to your CRM or inbox the moment it arrives.
- Higher-intent form type where volume allows
- Qualifying questions that filter
- Leads sent to your CRM in real time
Instant form
Study in Germany · enquiry
- Name, phone, emailPre-filled
- Intake you wantQuestion
- Budget rangeQuestion
- CRM syncLive
02 / 05
Click-to-WhatsApp ads
For businesses that close on a conversation, a click-to-WhatsApp ad opens a chat with a pre-written first message. For 4S Study Abroad we ran WhatsApp side by side with instant forms, bringing 2,142 conversations alongside 5,372 form leads.
- Pre-filled first message
- Quick replies set up
- Conversations tracked as results
WhatsApp ad
Chat starts
- Pre-filled messageSet
- Greeting and quick repliesSet
- Business hoursShown
- Conversation countTracked
03 / 05
Catalogue and Advantage+ shopping ads
For online stores we connect your Shopify or WooCommerce catalogue to Meta, then run catalogue ads that show each shopper the products they viewed or similar ones, plus Advantage+ shopping campaigns once the purchase data is reliable.
- Catalogue synced from your store
- Product sets by margin or category
- Purchase value tracked for ROAS
Catalogue
Product sets
- Best sellersProspecting
- Viewed, not boughtRetargeting
- New arrivalsTesting
- Out of stockExcluded
04 / 05
Video, Reels and Stories ads
Short vertical videos win attention in Reels and Stories. We plan the hook, the proof and the call to action, brief your team or creators on what to film, and edit cut-downs for each placement. Video viewers then become a retargeting audience.
- Hook in the first seconds
- Captions for sound-off viewing
- Viewers saved as audiences
Creative test
Reels · this month
- Founder to cameraTesting
- Customer reviewWinner
- Product in useTesting
- Static offerPaused
05 / 05
Retargeting campaigns
Most people need more than one look. We build audiences from website visitors, people who added to cart, video viewers, Instagram profile visitors and past leads, then show each group the next step instead of the first ad again.
Audiences
Retargeting pools
- Visited, did not enquire30 days
- Added to cart7 days
- Watched 50% of a video60 days
- CustomersExcluded
(06) Client work
What have our Meta ads brought clients?
An online store, two study-abroad consultancies and a beauty retailer. VIEC Chandigarh worked with us on Meta and Google ads, a new landing page and its business profile; Kamaljeet Singh’s words below are about the profile work.
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OurKnotsIndia · Shopify store · Meta ads, E-commerce
Meta purchases a month
12to118
→
Fewer, stronger campaigns and new creative every month took Meta ROAS from 0.72x to 5.13x; the store did ₹3.84 lakh from 152 orders in September 2026.
OurKnots case study -
4S Study AbroadDubai, UAE · Meta ads, WhatsApp ads
Cost per WhatsApp conversation
AED 7.27toAED 4.18
Oct 2024 – Oct 2025 → Oct 2025 – Oct 2026
Instant forms and WhatsApp side by side, Germany-first targeting and video creative brought 5,372 form leads and 2,142 WhatsApp conversations.
4S Study Abroad case study -
VIEC ChandigarhChandigarh, India · Meta ads, Google Ads, Landing page
Leads vs starting level
1×to50×
→
Meta and Google campaigns with a new landing page for a study-abroad consultancy, taking leads to 50 times the starting level.
VIEC case study -
Beauty BasketIndia · E-commerce · Google Ads, Meta ads
Ad spend → sales
252,000to15,240,000
Spend · Nov 2022 → Sales · Apr 2023
Google and Meta campaigns run together for an Indian beauty retailer founded in 1962, with ad spend and sales published for Nov 2022 to Apr 2023.
Beauty Basket case study
Crafting our business profile was a transformative experience with profound results. The strategic storytelling and visual finesse beautifully captured our journey, values, and offerings. The profile’s engaging content, coupled with compelling visuals, resonated powerfully with our audience, resulting in increased inquiries and business growth.
(07) The real problem
Why do Facebook ads stop working?
Most often the creative wears out. The same few images run for months, the people who would respond have seen them, and costs climb while results fall. Boosted posts make it worse: they look like ads but skip the objective, tracking and audience choices that make a campaign work.
The other common cause is data. Since iOS privacy changes, the pixel alone misses many purchases and leads, so Meta optimises on a partial picture. Splitting a small budget across many campaigns also starves each one of the data it needs to learn.
Ticked0 of 6
Nothing ticked. Your setup sounds healthy; a free review can still test it against what is working for similar businesses.
One or two issues. These are usually quick to fix and often bring costs down within a few weeks.
Several issues. Your account is probably paying for reach that does not turn into customers, and a simpler structure would help.
(08) Ads + social content
Ads perform better with a living feed.
People who click an ad usually check the brand’s Instagram or Facebook page before they buy or enquire. An empty or outdated profile loses some of the trust the ad just earned.
Our social media team plans the content calendar, Reels and community replies, and the posts that do well organically become proven creative for the ads.
(09) Our process
How do we run your Meta ads?
Five steps from the first call to scaling what works, with tracking fixed before any budget goes up.
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Goals and account audit
We agree what a lead or sale is worth, then review your Business Manager, past campaigns, pixel, catalogue and the creative that has worked so far.
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Tracking setup
The Meta Pixel and Conversions API are set up or repaired, events are deduplicated, and domain and event settings are verified so leads and purchases are counted once.
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Audience and creative plan
We choose the offer, the audiences and the first set of creative angles to test, and brief images, carousels and short videos for each placement.
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Launch and test
Campaigns go live with enough budget per ad set to learn. We read results after the learning phase, not after a day, and keep the winners.
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Optimise, refresh and report
Budgets move to what converts, new creative enters the test every month, and you get a monthly report and call on cost per result and what comes next.
(10) What is included
What does our Meta ads management include?
Strategy, tracking, creative direction and weekly management in one service.
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01
Business Manager setup
Ad account, pages, Instagram, catalogue and permissions organised in your business name.
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02
Pixel and Conversions API
Leads, WhatsApp chats and purchases tracked from browser and server, without double counting.
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03
Creative direction
Hooks, scripts and briefs for images and Reels, plus ad copy for every placement.
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04
Audiences
Customer lists, lookalikes, retargeting pools and broad targeting, chosen for your budget.
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05
Weekly management
Budgets, ad sets and creative checked every week, with fatigue caught before costs climb.
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06
Monthly report and call
Cost per lead or purchase, ROAS where there is a store, and the next month’s tests.
(11) Why Webincline
Why choose us as your Meta ads agency?
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01
Creative comes first
We treat the ad itself as the main lever. Every month brings new hooks and formats to test, chosen from what the last month showed.
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02
Honest numbers
Reports show what Ads Manager and your store or CRM say side by side, so you see real leads and sales, not only platform figures.
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03
One team for ads and content
Our social media and design teams sit next to the ads team, so creative is made quickly and fits the brand.
(12) Industries
Which businesses grow with Meta ads?
Study-abroad consultancies filling intakes, online stores selling every day, clinics, travel and local brands.
- Education & study abroadVIEC Chandigarh · 4S Study Abroad
- E-commerceBeauty Basket · RSK Fragrance House · Robot My Life
- Clinics & healthcareJuvly Aesthetics · Motherhood Chaitanya Hospital
- TravelArcadia Vacations
- Home servicesUnder Pressure · Yalla Renovation · TV Repair Company
- AutomobileSajjag Automobiles (Piaggio)
(13) Pairs well with
What works well with Meta ads?
Meta ads create demand. These services capture it and answer every lead fast.
(14) FAQ
Questions, answered.
Still unsure?
Talk it through with us on a call.
We look at your website, ads and socials with you and point out the quickest wins — you keep the advice either way.
Book a callOr write to webincline@gmail.com
A Meta ads agency plans, builds and manages your adverts on Facebook, Instagram, Messenger and WhatsApp. With us that covers strategy, audience setup, creative direction and ad copy, Meta Pixel and Conversions API tracking, weekly optimisation and a monthly report with a call.
Boosting shows an existing post to more people with a few simple settings. A campaign in Ads Manager lets you choose the objective (leads, sales, messages), the audiences, placements and tracking, and test several ads against each other. Boosts can build reach; campaigns are built for results.
Usually both, from the same campaign. Meta shows each ad where it performs best. We check the placement breakdown and adjust creative formats, for example more vertical video when Reels and Stories bring the results.
It depends on what a lead or sale is worth to you and how many you need. Each ad set needs enough budget to gather data, so we often recommend fewer campaigns with more budget each. We set the starting budget with you on the strategy call.
Our fee depends on the number of campaigns and markets and how much creative you need from us. After the call you get a written quote. Ad spend is paid directly to Meta and is separate from our fee.
Ads can bring leads within days. Each new ad set goes through a learning phase while Meta finds the right people, so we judge results after the first couple of weeks and keep testing creative after that.
The Meta Pixel is code on your website that reports visits, leads and purchases to Meta. The Conversions API sends the same events from your server or store platform, which catches conversions the browser misses. Together they give Meta better data to find buyers.
Yes. Instant forms and click-to-WhatsApp ads suit consultancies, clinics, education providers and local services. VIEC Chandigarh and 4S Study Abroad are two consultancies in our case studies that get student enquiries this way.
Yes, especially with a connected catalogue and reliable purchase tracking. OurKnots, a Shopify store, went from 12 Meta purchases a month in February 2025 to 118 in September 2026 after its campaigns were simplified and creative refreshed monthly.
We write the hooks, scripts and briefs, design static ads and edit video. When filming is needed we brief your team or creators on exactly what to shoot. Our reels and content team can produce more where you need it.
They are Facebook or Instagram ads whose button opens a WhatsApp chat with your business, with a first message already written. They suit businesses that sell by conversation, and the conversations are tracked as results in Ads Manager.
Very short forms and broad offers make signing up easy for people with little intent. Adding qualifying questions, using the higher-intent form option, being clear about price or eligibility and replying quickly usually lifts quality, sometimes at a slightly higher cost per lead.
Retargeting shows ads to people who already interacted with you: website visitors, cart abandoners, video viewers, page followers and past leads. It is often the cheapest result in an account because these people already know you.
Yes. Your ad account, pages, pixel and catalogue sit in your own Business Manager with partner access for our team, so the data stays with your business.
Yes. Our team in Chandigarh runs campaigns for clients in Canada, the USA, the UK, the UAE and more. 4S Study Abroad’s Meta ads, for example, run in Dubai and are reported in AED.
(15) Free review
Get a free Meta ads review.
Tell us what you sell and what your Facebook and Instagram ads do today. We look at the structure, tracking and creative and reply with the first changes we would make, whether we work together or not.