Amazon PPC agency for sellers who want profit, not just sales.

ACoS (advertising cost of sales) is ad spend divided by the sales those ads brought, as a percentage. If you spend 20 and the ads sell 100, ACoS is 20%. Your break-even ACoS is roughly your profit margin before ad costs.

TACoS (total advertising cost of sales) is ad spend divided by all your sales, paid and organic. If ad spend stays steady while TACoS falls, your organic sales are growing, which is what good Amazon PPC should achieve over time.

It depends on the number of products, how competitive their searches are and your margins. We suggest a starting budget per product after the audit, usually focused on your best sellers first. Ad spend is paid to Amazon and is separate from our fee.

Our fee depends on the number of products, marketplaces and ad types. After the free audit we send a written quote with the scope, so you know what you get before you start.

Sponsored Products promote one product at a time in search results and on product pages. Sponsored Brands show your logo, a headline and several products, or a video, and can link to your Brand Store. Sponsored Brands need Amazon Brand Registry.

In automatic campaigns Amazon chooses the searches and products to show your ad for, based on your listing. In manual campaigns you choose the keywords or products. We use automatic campaigns to discover terms and manual ones to scale the terms that sell.

They stop your ads showing for searches that do not suit the product, such as a different size, material or item. We add them every week from the search-term report so money stops going to clicks that never buy.

They can. Sales from ads count towards how Amazon ranks your listing for those searches, so steady ad sales on a relevant keyword can lift the organic position over time. It works best when the listing converts well.

Ads start getting impressions and clicks within a day or two of going live. Expect the first few weeks to be about collecting search-term data; ACoS usually improves as the winners are separated and the waste is blocked.

In most accounts there is room to, by blocking wasted searches, setting bids from margin and separating winners. We do not promise a number before the audit, because the right ACoS depends on your margins and whether a product is launching or established.

We review titles, images, bullets, A+ content and reviews and give you clear recommendations, because a listing that does not convert makes every click more expensive. Listing copywriting can be added to the scope.

Amazon India, the USA, Canada, the UK and the UAE, and others on request. Our team works from Chandigarh, and reports can be in the currency of each marketplace.

Yes. You add our team as a user in Seller Central or Vendor Central with advertising permissions. You keep ownership of the account and can remove access at any time.