(01) Squarespace
Squarespace website design
Our Squarespace website design service turns a polished template into a site that is unmistakably yours: custom layouts, bookings, a shop or member area, and SEO set up, with an editor you can use yourself and 6 months of free support.
Platforms we run
Squarespace
- 150+Custom websites built
- 11+Years in digital marketing
- 500+Clients served
- 6 monthsFree supportOn every website we build
Custom layoutsFluid Engine
Brand fonts and colours
Portfolios and galleries
Online shopScheduling
Member areas
Blog
FormsSEO settings
URL redirects
Custom domain
AnalyticsTraining and handover
(02) The basics
Is Squarespace right for your business?
Squarespace is right for you if you want a beautiful, low-maintenance website that you can edit yourself, and your needs are typical: pages, a portfolio, a blog, bookings and a small shop. It is a hosted website builder known for its design quality, with hosting, security and SSL included.
Squarespace website design is the work of going beyond the template: planning the pages, designing custom layouts in your brand fonts and colours, setting up bookings, a shop or member area, writing SEO settings and training you to keep the site fresh.
The trade-offs: layouts and features are more limited than on WordPress or Webflow, there are fewer third-party extensions, and you cannot move the full site to another host, so leaving means a rebuild. For studios, creators and service businesses that is often a fair trade.
- Best for studios, creators and service businesses
- You edit pages, posts and products yourself
- Hosting, SSL and security handled by Squarespace
- Not ideal for large stores or custom features
A Squarespace site, before and afterExample
Template as is
- LayoutSame as the template demoGeneric
- CopyPlaceholder style headingsVague
- SEO titlesSite name on every pageDefault
- BookingLink to an email addressManual
Pretty, but it looks like a hundred other sites.
Designed for you
- LayoutBuilt around your workCustom
- CopySays who you help and howClear
- SEO titlesWritten for each pageSet
- BookingOnline scheduling with remindersAutomatic
Same platform, a site that brings in clients on its own.
(03) Tools we use
The platforms we work in.
We set up, run and report from these platforms, and check every number in them before it reaches your report.
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Squarespace
Fluid Engine layouts, shop and scheduling
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Google Search Console
Indexing, queries, clicks and page experience
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Google Analytics 4
Traffic, conversions and revenue by channel
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Google Business Profile
Your listing on Search and Maps, posts and reviews
Logos belong to their owners. Shown to say which platforms we work in, not a partnership.
(04) Why Squarespace
What does Squarespace do well?
Squarespace trades some flexibility for polish and peace of mind. For the right business that is a good deal.
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Polished design
Strong typography, image handling and layouts make it easy to keep a site looking premium, which suits visual and creative businesses.
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Nothing to maintain
Squarespace runs the hosting, SSL and platform updates, so there are no plugins to update and no server to look after.
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Bookings and shop
Scheduling, a shop for physical or digital products, and member areas are part of the platform, set up in one place.
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Easy editing
The editor lets you change text, images and products yourself. We set up layouts so your edits keep the design intact.
(05) What we build
What Squarespace work do we take on?
Five kinds of Squarespace project cover most of what we do. Pick one to see what is involved.
01 / 05
A new Squarespace website
We plan the pages around what your clients need to know, design custom layouts in your brand, write or edit the copy, and set up forms, SEO and analytics.
- Page plan and copy
- Custom layouts in your brand
- Forms and analytics connected
Build
yourstudio.com · new site
- Page planApproved
- LayoutsDesigned
- MobileChecked
- DomainConnected
02 / 05
Portfolios and galleries
For photographers, architects, designers and studios. Project pages and galleries that show the work at its best, with images sized so the site still loads well on a phone.
Portfolio
Project pages
- Gallery layoutDesigned
- Image sizesOptimised
- Project textWritten
- Enquiry buttonOn every page
03 / 05
Shop, scheduling and member areas
Physical or digital products, classes, appointments and paid member content, set up with prices, payments, confirmation emails and reminders, then tested end to end.
Setup
Before go-live
- ProductsAdded
- SchedulingSet
- PaymentsTested
- EmailsChecked
04 / 05
Squarespace redesign and SEO
For sites that look like the template they started from or never show up on Google. We redesign the key pages, rewrite titles and descriptions, add alt text, fix URLs and redirects, and connect Search Console.
SEO setup
Squarespace SEO
- Titles and descriptionsWritten
- Image alt textAdded
- URL redirectsFixed
- Search ConsoleConnected
05 / 05
Moving off Squarespace
When a business outgrows Squarespace, we rebuild on WordPress, Webflow or Shopify. Squarespace can export some content, such as pages and blog posts, but the design is rebuilt; we redirect every old URL so rankings carry over.
Migration
Squarespace → new platform
- ContentMoved
- DesignRebuilt
- Old URLs → new301
- Search ConsoleWatched
(06) The honest answer
When is Squarespace the wrong choice?
Squarespace is a poor fit for large catalogues, complex integrations with other business software, very custom layouts or features, and sites that need fine control over code and speed.
If your plans include any of those, we would rather say so in the first call and recommend Shopify, WordPress or Webflow than build a site you outgrow. If not, Squarespace is one of the easiest platforms to live with.
Ticked0 of 6
Nothing ticked yet. Squarespace may not suit you; WordPress, Webflow or Shopify could be a better fit.
A few ticked. Squarespace could work; compare it with Wix or Webflow before deciding.
Most ticked. Squarespace is likely a good fit, and a custom design will make it your own.
(07) Squarespace + social
A beautiful site needs an audience.
Studios, creators and boutique brands often find their clients on Instagram first, then check the website before they book or buy.
Our social media team plans posts and reels that show your work and send followers to the right page on your Squarespace site, so the look on social and the look on the site tell the same story.
(08) Our process
How does a Squarespace project work?
Five steps, from the first call to handoff. You approve each stage before we move on.
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Brainstorming and assessment
We learn about your business, your clients and what the site must do, and confirm Squarespace is the right platform before designing anything.
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Development roadmap
A sitemap, the features you need (shop, scheduling, members, blog), the content list and a timeline for design and build.
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Design
Custom layouts for desktop and mobile in your brand fonts and colours, shared with you for comments before we build them.
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Build and set up
We build the pages, add your content, set up the shop, scheduling or member areas, write SEO settings and connect analytics.
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Handoff and support
We connect your domain, show you how to edit the site, and stay on with 6 months of free support.
(09) What is included
What comes with every Squarespace site?
Every Squarespace site we build launches with these in place.
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01
Custom design
Layouts designed for your brand and your work, not the template demo with your logo swapped in.
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02
Mobile layouts
Every page checked and adjusted for phones, where most visitors will see it first.
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03
Shop, bookings or members
Whatever the site needs to take payments or bookings, set up and tested end to end.
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04
SEO settings
Page titles, descriptions, clean URLs, alt text and redirects from any old site.
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05
Analytics and tracking
Google Analytics, Search Console and form tracking, so you can see where enquiries come from.
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06
Training and 6 months support
A walkthrough of the editor, then 6 months of free support after launch.
(10) Why Webincline
Why choose us for Squarespace?
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01
Platform-neutral advice
We build on Squarespace, Wix, WordPress, Webflow, Framer and Shopify, so we recommend Squarespace only when it fits you.
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02
Custom, not plug-and-play
We are not a plug-and-play template shop. Our goal is to make each site a unique, compelling picture of your brand.
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03
6 months of free support
Fixes, small changes and help with the editor for six months after launch, at no extra cost.
(11) Pairs well with
What works well with a Squarespace site?
A Squarespace site brings the most when the right people see it and come back.
- Reels & contentPhotos and short videos for your site and your social channels.
- Local SEORank in Google Maps and local searches for what you offer.
- MailchimpNewsletters and launch emails to the people who visit your site.
- Website maintenanceRegular content updates and checks after the free support ends.
(12) FAQ
Questions, answered.
Still unsure?
Talk it through with us on a call.
We look at your website, ads and socials with you and point out the quickest wins — you keep the advice either way.
Book a callOr write to webincline@gmail.com
It is designing and building a website on Squarespace, the hosted website builder: planning pages, creating custom layouts in your brand, setting up a shop, scheduling or member areas, and writing SEO settings.
Studios, creators, photographers, consultants, restaurants and other service businesses that want a polished site they can edit themselves, with bookings or a modest shop, and no hosting to manage.
Layouts and features are more limited than WordPress or Webflow, there are fewer third-party extensions, large catalogues are better on Shopify, and the full site cannot be moved to another host, so leaving means a rebuild.
Both are easy, hosted builders. Squarespace leans towards polished, design-led sites with fewer moving parts; Wix offers more apps and layout freedom. We recommend one after hearing what your site must do.
It covers the basics: custom titles and descriptions, clean URLs, alt text, redirects, a sitemap and Search Console connection. Rankings still depend on content, links and local signals, which our SEO team can help with.
Yes, that is one of the main reasons to choose Squarespace. We show you how to update pages, posts, products and images, and set up layouts that keep the design consistent.
Yes. Squarespace handles physical and digital products and subscriptions for small and mid-sized catalogues. For a large or complex catalogue we usually recommend Shopify.
Yes. Squarespace has its own scheduling tool for appointments and classes, with reminders and payments. We set up your services, availability and confirmation emails.
Yes. We redesign the pages on your current account, keep the URLs that work, and fix SEO settings, mobile layouts and tracking at the same time.
Yes, though it is mostly a rebuild. Some content, such as pages and blog posts, can be exported; the design is recreated on the new platform and every old URL is redirected so you keep your rankings.
Yes. Your Squarespace plan, and add-ons such as scheduling, is billed to you directly by Squarespace. Our fee covers design, build and setup.
The site should be on a Squarespace account in your name, with us added as contributors while we work, so you always keep control of the site and the domain.
Every website includes 6 months of free support after launch: fixes, small changes and help with the editor.
It depends on the number of pages and features such as a shop, scheduling or member areas. After a short call we send a fixed quote with the scope written out.
(13) Get a quote
Let’s design your Squarespace site.
Tell us what you do and what visitors should be able to do on your site. We reply with an honest view on whether Squarespace fits, a plan and a fixed quote.