(01) LinkedIn marketing
A LinkedIn marketing agency for B2B brands and founders.
Webincline is a LinkedIn marketing agency for B2B companies, consultancies and founders. We run your company page and your leaders’ profiles, write posts, carousels and newsletters that show what you know, and turn the right comments and connections into sales conversations.
Platforms we run
LinkedIn
- 11+Years in digital marketing
- 500+Clients served
Company pages
Founder profiles
Thought leadership
Text posts
Carousels
Document posts
Short video
Newsletters
Employee advocacy
Comments strategy
Connection requests
Showcase pages
LinkedIn ads
Monthly reports
(02) The basics
What does a LinkedIn marketing agency do?
A LinkedIn marketing agency plans and runs your brand’s presence on LinkedIn: the company page, the profiles of your founders and senior team, the posts, carousels and newsletters you publish, and the conversations that follow. The aim is to be known and trusted by the people who buy from you before they need you.
LinkedIn works differently from Instagram or Facebook. Buyers are there for work, decisions are made by several people, and personal profiles usually reach far more people than company pages. That is why our LinkedIn plans give as much attention to your leaders’ voices as to the brand.
Good LinkedIn content is useful first: lessons from real projects, clear opinions on your industry, behind-the-scenes looks at how you work. Sales follow from the trust it builds.
- Company page and leader profiles run together
- Posts written from your real expertise
- Comments and connections handled with intent
- Enquiries passed to your sales team
Who reaches your buyersExample
Company page only
- Company pageAnnouncements and job postsPosting
- Founder profileOld headline, no postsSilent
- CommentsNobody repliesMissed
- EnquiriesNone traced to LinkedInUnknown
The page talks about itself, and buyers scroll past.
Page and founder together
- Company pageProof, projects and team storiesPosting
- Founder profileWeekly insights in their voicePosting
- CommentsAnswered and continued in DMsEngaged
- EnquiriesPassed to sales and trackedTracked
People see the expertise behind the company and know who to call.
(03) Tools we use
The platforms we work in.
We set up, run and report from these platforms, and check every number in them before it reaches your report.
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LinkedIn
Company pages, founder posts and ads
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Google Analytics 4
Traffic, conversions and revenue by channel
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Looker Studio
Live dashboards for your monthly report
Logos belong to their owners. Shown to say which platforms we work in, not a partnership.
(04) Why it works
Why does LinkedIn work for B2B?
Your buyers are already on LinkedIn, in a work frame of mind, with their job title on show. No other platform makes it so easy to reach them by role and industry.
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The right people, by role
Directors, managers and owners in your industry, reachable by job title, company size and location.
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Trust before the first call
Buyers who have read your thinking for months arrive at the first meeting already half convinced.
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People reach further
Founder and team posts are often seen by many more people than company page posts, at no extra cost.
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Conversations that lead to sales
Comments and connection requests from the right people are followed up and passed to your team.
(05) What we run
What does our LinkedIn work cover?
Six parts, planned as one monthly programme. Most clients start with the company page and one leader’s profile.
01 / 06
Company page management
We set up or tidy your page (logo, banner, about section, specialities and links), then post every week: project stories, client wins in words, team moments, hiring and the useful content that makes people follow.
- Page profile completed and on-brand
- Weekly posts on a set schedule
- Showcase pages where you have distinct services
Company page
Your page · checklist
- About and specialitiesWritten
- Banner and logoDesigned
- Weekly postsScheduled
- Page followersTracked
02 / 06
Founder and leadership posts
We interview your founder or senior team once a month, then write their posts in their own voice: lessons, opinions, stories from projects and comments on industry news. They approve every word before it goes out.
- One short interview a month
- Posts written in their own voice
- Approved before publishing
Founder
This month · drafts
- InterviewDone
- Post draftsWritten
- EditsMade
- ApprovalGiven
03 / 06
Profile rewrites
Headline, about section, featured links and experience rewritten so a buyer who lands on a profile understands in seconds what you do, who you help and how to start a conversation.
Profile
Leader profile
- HeadlineRewritten
- About sectionRewritten
- Featured linksAdded
- BannerDesigned
04 / 06
Carousels, documents and short video
Step-by-step carousels and PDF document posts explain your process or a framework in a few swipes. Short videos of your team or founder put a face to the expertise.
Formats
Content mix
- CarouselsDesigned
- Document postsDesigned
- Short videosEdited
- Text postsWritten
05 / 06
LinkedIn newsletters
A LinkedIn newsletter notifies subscribers each time you publish. We plan the topics, write the articles from your notes or interviews and publish them on a fixed rhythm.
Newsletter
Next issue
- TopicAgreed
- ArticleWritten
- Cover imageDesigned
- Publish dateSet
06 / 06
Comments, connections and follow-up
We help your leaders comment where their buyers are talking, accept and send relevant connection requests, and spot the comments and messages that are really enquiries, then hand them to your sales team.
Engagement
This week
- Comments on target postsDone
- Connection requestsReviewed
- Warm conversationsFlagged
- Hand-offs to salesPassed on
(06) The real problem
Why does B2B content on LinkedIn get ignored?
Because most of it is written for the company, not for the buyer. Announcements, awards and stock-photo posts tell people what you want to say; they rarely tell a buyer something useful about their own problem.
The other reason is that the people buyers want to hear from, your founders and specialists, stay silent. A plan built on their knowledge, written for them and approved by them, changes how LinkedIn works for you.
Ticked0 of 5
Nothing ticked. Your LinkedIn sounds well run. A review can still find new formats to try.
One or two gaps. These are usually quick to fix and make an early difference to who sees you.
Several gaps. LinkedIn is probably not reaching your buyers yet. A monthly plan around your leaders fixes most of it.
(07) Organic + ads
Reach exact job titles with LinkedIn ads.
Organic posts build trust with your network. LinkedIn ads put your best posts, guides and offers in front of people you have not met yet, chosen by job title, seniority, industry and company size.
Our paid ads team runs LinkedIn campaigns alongside your content, using the posts that already perform, with lead forms that send contacts straight to your CRM.
(08) Our process
How does our LinkedIn marketing work?
Five steps, from the first review to the monthly report. Every post is approved by you or the person it is written for.
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Review and goals
We review your company page, your leaders’ profiles and your competitors, and agree who you want to reach: roles, industries, company sizes and locations.
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Profiles and page
We rewrite the headlines and about sections, design banners and complete the company page, so everything a buyer sees supports what the posts will say.
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Interviews and plan
A short monthly interview with each leader gives us their stories and opinions. From it we build a calendar of posts, carousels and newsletter topics.
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Write, approve and post
We write and design the content, the author approves it, and it goes out on schedule. Through the week we help with comments and connection requests.
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Report and improve
Each month we report impressions, engagement, follower growth, profile views and the conversations passed to sales, and agree the next month’s plan on a call.
(09) What is included
What do you get every month?
The core monthly programme. The number of profiles, posts and newsletters is agreed with you before we start.
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01
Monthly content calendar
Posts, carousels and newsletter topics for the page and each profile, shared for approval.
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02
Leader interviews
A short call each month that turns your team’s knowledge into posts in their voice.
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03
Posts and carousels
Written and designed by our team, with document posts and short videos where they fit.
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04
Company page upkeep
About section, banner, showcase pages and featured posts kept current.
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05
Engagement support
Help with comments and connections, and warm conversations flagged to your sales team.
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06
Monthly report and call
What reached your buyers, what did not and next month’s plan, with your project manager.
(10) Why Webincline
Why choose us as your LinkedIn marketing agency?
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01
Your voice, not ours
Posts start from interviews with your own people, so they sound like you and say things only you could say.
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02
Built for sales
Profiles, posts and engagement are set up to start conversations with buyers, and those conversations are passed to your team.
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03
One team for organic and ads
The same team runs your posts and, when you want it, your LinkedIn ads, so the content that works gets more reach.
(11) Industries
Which businesses does LinkedIn suit best?
Companies that sell to other businesses or to professionals: manufacturers, consultancies, education providers, healthcare and construction firms.
- Agriculture & scienceIndogulf BioAg · Balaji Chem Solutions
- Education & study abroadVIEC Chandigarh · 4S Study Abroad
- Real estate & constructionRichard Miller Custom Homes · Punjab Timbers
- Clinics & healthcareJuvly Aesthetics · Motherhood Chaitanya Hospital
- Home servicesUnder Pressure · Yalla Renovation · TV Repair Company
(12) Pairs well with
What works well with LinkedIn?
LinkedIn starts the conversation. These services make sure it reaches the right people and does not get lost.
- LinkedIn adsYour best posts and offers shown to exact job titles and industries.
- HubSpot CRMEvery LinkedIn lead and conversation tracked in one sales pipeline.
- Reels & contentShort videos of your founder and team, filmed and edited for LinkedIn.
- Email marketingTurn LinkedIn followers into newsletter subscribers you can reach any time.
(13) FAQ
Questions, answered.
Still unsure?
Talk it through with us on a call.
We look at your website, ads and socials with you and point out the quickest wins — you keep the advice either way.
Book a callOr write to webincline@gmail.com
A LinkedIn marketing agency runs your company page and your leaders’ profiles: planning and writing posts, designing carousels, publishing newsletters, helping with comments and connections, and reporting on what reached your buyers. At Webincline we also pass warm conversations to your sales team.
Usually, yes. If your buyers are business owners, managers or professionals, LinkedIn is where they spend work time. Small firms often do well because a founder’s voice stands out more than a big company’s page.
Both. Personal profiles usually reach more people and feel more trustworthy; the company page is where buyers check you are real and see your proof. We plan them together so they support each other.
Yes. We interview them once a month, write posts in their own voice from what they tell us, and they approve every post before it goes out. Nothing is published under their name without their sign-off.
They should not. Posts start from real interviews, real projects and real opinions, and we keep the author’s way of speaking. We avoid generic advice and AI-sounding phrases.
A steady rhythm matters more than volume. Many businesses do well with a few posts a week across the page and one or two profiles. We agree a frequency that your team can approve comfortably.
Useful, specific content from real experience: lessons from projects, clear opinions on industry changes, how-to carousels, behind-the-scenes posts and short videos of your team. Pure announcements and stock images tend to perform poorly.
We help your leaders find and accept relevant connections and draft replies, but we do not run automated mass messaging, which breaks LinkedIn’s rules and can get profiles restricted.
Yes. We set it up on your page or a leader’s profile, plan the topics, write each issue from your notes or an interview and publish it on a fixed rhythm. Subscribers are notified each time a new issue goes out.
Yes. Our paid ads team runs LinkedIn campaigns targeted by job title, industry and company size, often using the organic posts that already perform. Ad spend is paid to LinkedIn and is separate from our fee.
From LinkedIn’s analytics we report impressions, engagement, follower growth and profile views each month. We also track the conversations and enquiries that came from LinkedIn and were passed to your sales team.
Trust on LinkedIn builds over months, not days. Profiles look stronger straight away; regular posting usually starts bringing better conversations after a few months of consistency.
Admin access to your company page, time with the leaders who will post (a short call each month), your brand assets and a clear picture of who you sell to.
It depends on how many profiles we run, how often they post and whether newsletters, video or ads are included. After the review call we send a written quote with the monthly scope, so you know exactly what you get.
(14) Free review
Get a free review of your LinkedIn.
Send us your company page or your founder’s profile. We look at your profiles, posts and audience and come back with what we would change first, whether we work together or not.