(01) Brevo (formerly Sendinblue)
Brevo email marketing
We set up and run Brevo email marketing for small and growing businesses: a properly authenticated account, automations that follow up on sign-ups, enquiries and orders, campaigns written and designed for you, and SMS or WhatsApp where your customers prefer them.
Platforms we run
Brevo
- 11+Years in digital marketing
- 500+Clients served
- 5Email platforms we run
- Account setup
- Domain authentication
- Contact attributes
- Lists and segments
- Automations
- Campaigns
- SMS
- WhatsApp
- Transactional email
- Sign-up forms
- A/B tests
- Reports
(02) The basics
What is Brevo best used for?
Brevo is best used by small and mid-sized businesses that want newsletters, automations, transactional emails, SMS and WhatsApp from one account, without paying enterprise prices. Its paid plans are sized by how many emails you send each month, which suits businesses with a large list they email only now and then.
Brevo email marketing done well means more than a monthly newsletter. It means contact attributes that store what you know about each person, segments built from them, automations that react to sign-ups, form fills and purchases, and a sending domain that inboxes trust.
Many accounts we see were opened years ago as Sendinblue and never revisited. The lists are messy, automations stopped at one welcome email, and order confirmations come from a different system. Bringing those into one tidy Brevo setup is often the first job.
- Email, SMS and WhatsApp in one account
- Plans sized by emails sent
- Marketing and transactional email together
- Simple enough for your team to use
A Brevo account, before and afterExample
Left as opened
- Sending domainShared Brevo domainGeneric
- ContactsFive old lists, many duplicatesMessy
- AutomationsOne welcome emailThin
- Order emailsSent from another toolSplit
It sends, but it does not know much about anyone it sends to.
Set up properly
- Sending domainYour domain, SPF, DKIM, DMARCVerified
- ContactsOne list, attributes and segmentsClean
- AutomationsWelcome, nurture, post-purchaseLive
- Order emailsTransactional, same brandJoined
One account that knows each contact and follows up on its own.
(03) Tools we use
The platforms we work in.
We set up, run and report from these platforms, and check every number in them before it reaches your report.
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Brevo
Email, SMS and WhatsApp campaigns
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WhatsApp Business
Click-to-chat ads, replies and follow-ups
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Shopify
Themes, apps, checkout and product pages
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WordPress
Custom themes, blocks and plugins
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Zapier
Zaps that move leads between your apps
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Google Analytics 4
Traffic, conversions and revenue by channel
Logos belong to their owners. Shown to say which platforms we work in, not a partnership.
(04) Why Brevo
Where does Brevo save you time?
Brevo’s strength is doing several jobs well enough in one place, which is exactly what a small team needs.
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Several channels, one contact
Email, SMS and WhatsApp messages run from the same contact record, so a customer who prefers WhatsApp is not chased by email as well.
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Transactional email built in
Order confirmations, password resets and booking emails can send through Brevo’s SMTP or API, in the same brand and on the same authenticated domain as your marketing.
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Pricing that suits big, quiet lists
Because paid plans are sized by monthly email volume, a business that emails its whole list twice a month can keep a large list without paying for every contact.
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Easy for your team
The drag-and-drop editor and automation builder are simple enough that your staff can send a quick update themselves once the templates are in place.
(05) What we set up
What Brevo work do we take on?
Five kinds of Brevo work. Pick one to see what it involves.
01 / 05
Brevo account and domain setup
We authenticate your domain, set the sender names and addresses, design the contact attributes you need, merge old lists into one clean list with consent recorded, and connect your website forms and store.
- Your own authenticated sending domain
- One clean list with attributes
- Forms and store connected
Setup
yourbrand.com · Brevo
- DomainAuthenticated
- AttributesDefined
- ListsMerged
- FormsConnected
02 / 05
Brevo automations
Welcome series, enquiry nurture, abandoned cart for stores, post-purchase follow-ups, birthday or renewal reminders and re-engagement, each with clear entry and exit rules so nobody gets the wrong message twice.
Automations
Workflows
- Welcome seriesLive
- Enquiry nurtureLive
- Renewal reminderLive
- Re-engagementLive
03 / 05
Campaign design and copy
Newsletters, offers and announcements written in your voice, designed as reusable Brevo templates, sent to the right segments and tested on subject lines and send times.
Campaigns
This month
- NewsletterWritten
- Offer emailDesigned
- SegmentsChosen
- Subject testRunning
04 / 05
SMS and WhatsApp messages
Short, useful messages such as reminders, delivery updates and time-limited offers, sent only to people who agreed to that channel, with templates prepared for WhatsApp approval.
Channels
Beyond email
- SMS consentRecorded
- WhatsApp templatesPrepared
- RemindersLive
- Opt-outWorking
05 / 05
Transactional email
Order, booking and account emails moved to Brevo’s SMTP or API, redesigned to match your brand and checked so they arrive quickly and do not land in spam.
Transactional
System emails
- Order confirmationRedesigned
- Booking emailRedesigned
- SMTP or APIConnected
- DeliveryChecked
(06) The honest answer
Is Brevo the right fit for you?
Brevo fits businesses that want a sensible all-rounder: decent automations, several channels and transactional email at a fair price. It is not the strongest choice for a large online store that lives on product-level personalisation, where Klaviyo usually wins.
If you already run sales in HubSpot or Zoho, emailing from that CRM may beat adding Brevo. We will tell you on the first call which tool we would pick for your business and why.
Ticked0 of 6
Nothing ticked yet. Brevo may not be your best option; a call helps us suggest a better fit.
A few ticked. Brevo could work; compare it with Mailchimp or your CRM’s email tools first.
Most ticked. Brevo is likely a good fit, and a clean setup will get far more from it.
(07) Brevo + automation
Connect Brevo to the rest of your tools.
Brevo works best when contacts arrive with useful details already attached: which form they filled, what they asked about, what they bought. Typing those in by hand never lasts.
Our automation team connects Brevo to your forms, booking tools, spreadsheets and CRM with Make, Zapier or n8n, so new contacts and their attributes appear in Brevo the moment they are created.
(08) Our process
How does a Brevo setup work?
Five steps from first look to steady monthly sending. You approve every automation and template.
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Look at what you have
We review your Brevo or old Sendinblue account, lists, forms, automations, transactional emails and domain records, and ask what you want email to do for the business.
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Clean and authenticate
Domain records set up, lists merged and de-duplicated, consent recorded, and the contact attributes your automations will rely on created.
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Build automations
We write and design the automations agreed in the plan, add SMS or WhatsApp steps where they help, and test every path before switching it on.
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Templates and campaigns
Reusable templates your team can edit, then a monthly campaign calendar that we write, design and send.
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Report and improve
Every month: what was sent, what people clicked, unsubscribes and complaints, sales or enquiries from each email, and one test to run next.
(09) What is included
What comes with our Brevo work?
Every Brevo project starts with the same foundations.
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01
Authenticated domain
SPF, DKIM and DMARC for your own domain, so emails come from you, not a shared address.
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02
One clean contact list
Old lists merged, duplicates and bounces removed, and the source of each contact’s consent kept.
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03
Contact attributes
The fields your segments and automations need, filled automatically from forms and your store where possible.
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04
Unsubscribe that works
A visible unsubscribe link and your business address in every marketing email, with opt-outs applied at once.
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05
Editable templates
On-brand templates your team can reuse for quick updates without breaking the design.
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06
Monthly report
Sends, clicks, unsubscribes, complaints and the leads or sales each email brought, in plain words.
(10) Why Webincline
Why choose us for Brevo?
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01
Honest tool advice
We run five email platforms, so we recommend Brevo only when it suits how you sell and how often you send.
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02
Email plus the plumbing
Our automation and CRM teams connect Brevo to your forms, store and sales tools, so the data it needs arrives on its own.
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03
Your account, your list
The Brevo account stays in your name and billed to you. Everything we build in it remains yours.
(11) Pairs well with
What works well with Brevo?
Brevo sends the messages. These services fill it with contacts and connect it to your business.
(12) FAQ
Questions, answered.
Still unsure?
Talk it through with us on a call.
We look at your website, ads and socials with you and point out the quickest wins — you keep the advice either way.
Book a callOr write to webincline@gmail.com
Yes. Sendinblue renamed itself Brevo, and existing Sendinblue accounts became Brevo accounts. Old guides that mention Sendinblue usually still apply, though menus and plan names have changed.
In our work: domain authentication, list clean-up, contact attributes and segments, automations, campaign design and copy, SMS or WhatsApp where wanted, transactional email setup and a monthly report.
Brevo’s pricing page shows its paid marketing plans sized by the number of emails you send each month, with a free plan that has a daily sending limit. Check brevo.com/pricing for current plans and prices; you pay Brevo directly.
Yes. Your Brevo plan is billed to your business by Brevo. Our fee covers setup, writing, design and management, quoted in writing after a short call.
Yes. Brevo includes transactional email through SMTP and an API. We connect your store or booking system, redesign those emails to match your brand and check they arrive quickly.
Yes, Brevo offers both alongside email. We set them up for people who opted in to each channel, prepare WhatsApp templates for approval and keep the messages short and useful.
A welcome series for new contacts, then the follow-up that matches how you sell: an enquiry nurture for service businesses, or abandoned cart and post-purchase for stores. Renewal or re-engagement automations come after.
Often because emails are sent from a domain without SPF, DKIM and DMARC, or to old contacts who never engage. We authenticate your domain, clean the list and send to engaged segments first.
Three DNS records on your domain. SPF says which services may send email for you, DKIM signs each email so it cannot be altered unnoticed, and DMARC tells inboxes what to do with emails that fail. Google asks bulk senders to have all three.
We only email people who agreed to hear from you, and we keep a record of how each one signed up. The exact legal rules depend on your country and your customers’ countries, so please check your own obligations; we do not give legal advice.
Yes. We export contacts with their consent status and tags, map them to Brevo attributes, rebuild templates and automations, authenticate the domain and test before the old account is closed.
Yes. We build templates your team can reuse and show them how to send safely. We can review their campaigns before they go out if you want a second pair of eyes.
Monthly, from Brevo and your website or store data: deliveries, clicks, unsubscribes, complaints and the enquiries or sales that came from each email. We do not lean on open rates alone, because privacy features in email apps make them unreliable.
(13) Book a call
Let’s tidy up your Brevo account.
Tell us what you send today and what you want Brevo to do. We reply with a short plan: what to fix, what to build first and what it would take.