(01) B2B advertising
LinkedIn ads agency for B2B pipelines.
Webincline is a LinkedIn ads agency for B2B companies that sell to specific roles in specific companies. We build audiences by job title, seniority, company and industry, put an offer worth a decision-maker’s time in front of them, and follow every lead into your CRM so you see which ads became meetings.
Platforms we run
LinkedIn

- 11+Years in digital marketing
- 500+Clients served
- 10Markets we work in
- 7Ad channels in one planLinkedIn alongside Google, Meta and more
Sponsored Content
Lead Gen Forms
Document ads
Thought Leader adsVideo ads
Carousel ads
Conversation ads
Event ads
Account-based targeting
Job title targetingMatched Audiences
Insight Tag
CRM sync
Retargeting
(02) The basics
What are LinkedIn ads, and who are they for?
LinkedIn ads are paid posts, messages and forms shown to LinkedIn members, bought through LinkedIn Campaign Manager. What sets them apart is the targeting: you can reach people by the job title, seniority, function, skills, company, company size and industry on their profile, data that no other ad platform has in the same detail.
That makes them the natural channel for B2B companies with a clear buyer: software and IT services selling to CTOs, consultancies selling to finance directors, manufacturers selling to procurement teams, education providers recruiting working professionals. If a single new client is worth a lot, reaching the exact people who sign matters more than cheap clicks.
Clicks on LinkedIn usually cost more than on Meta or Google Display. The return comes from lead quality and deal size, so we plan LinkedIn campaigns backwards from what a qualified meeting is worth to you.
- Targeting by job title, company and industry
- Lead Gen Forms filled from the profile
- Lists of target accounts for ABM
- Every lead followed into your CRM
Who a B2B campaign reachesExample
Broad targeting
- Industry: TechnologyHundreds of thousands of membersToo wide
- Any seniorityInterns to CEOsMixed
- Audience expansion onLinkedIn widens it furtherDrifting
- Landing page formTen fields on mobileDrop-off
Plenty of impressions, very few of them the people who sign contracts.
Buyer-built audience
- Job function: IT, OperationsThe teams that buyFocused
- Seniority: Director and abovePeople who decideDecision-makers
- Company list uploadedYour target accountsABM
- Lead Gen FormPre-filled from the profileEasy
A smaller audience, chosen by who actually buys.
An illustration of audience planning, not a client account.
(03) Tools we use
The platforms we work in.
We set up, run and report from these platforms, and check every number in them before it reaches your report.
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LinkedIn
Company pages, founder posts and ads
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Google Analytics 4
Traffic, conversions and revenue by channel
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Google Tag Manager
Conversion tags and events without code changes
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HubSpot
CRM, pipelines, forms and marketing emails
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Salesforce
Sales Cloud setup, objects and automation
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Looker Studio
Live dashboards for your monthly report
Logos belong to their owners. Shown to say which platforms we work in, not a partnership.
(04) Why it works
Why do B2B companies use LinkedIn ads?
People update their LinkedIn profile because it is their professional identity. That makes its targeting data unusually accurate for B2B.
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The people who decide
Target by seniority, function and job title, so your budget reaches directors and owners rather than everyone in an industry.
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Account-based marketing
Upload a list of companies you want as clients and show ads only to people who work there, from first touch to meeting.
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Leads with context
Lead Gen Forms arrive with name, job title and company filled in from the profile, so sales knows who they are talking to.
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Built for big deals
When one client is worth months of revenue, a higher cost per lead pays back if the leads are the right ones.
(05) Ad formats
Which LinkedIn ad formats do we use?
Each format suits a stage in a long B2B sale, from the first impression to the booked call.
01 / 06
Sponsored Content: image, carousel and video
Ads that appear in the LinkedIn feed alongside normal posts. We use single images for a clear offer, carousels for step-by-step stories or several services, and short videos for explaining a product or putting a founder in front of buyers.
- Copy written for busy professionals
- Square and vertical formats
- Tested against each other
Feed ads
Creative test
- Single image · offerTesting
- Carousel · processTesting
- Video · founderTesting
- Weakest adPaused
02 / 06
Lead Gen Forms
A form that opens inside LinkedIn with the member’s name, email, job title and company already filled in. Because nobody has to leave LinkedIn or type on a phone, more people finish it. We add one qualifying question and send leads straight to your CRM.
- Pre-filled from the profile
- One or two qualifying questions
- Leads synced to your CRM
Lead Gen Form
Book a demo
- Name and work emailPre-filled
- Job title and companyPre-filled
- Team sizeQuestion
- CRM syncLive
03 / 06
Document ads
A guide, checklist or report that people can page through in the feed. You can show the first pages free and ask for details to unlock the rest, which turns useful content into qualified leads without a landing page.
Document ad
Buyer’s guide
- First pagesOpen preview
- Full guideBehind form
- FormPre-filled
- Follow-upEmail sequence
04 / 06
Thought Leader ads
Promote a post from your founder or an expert on your team, so the ad appears as a person’s post rather than a company page. In B2B, people often trust a named expert more than a logo, and these ads tend to feel less like advertising.
Thought Leader
Founder post
- Post chosenOrganic winner
- PermissionGranted
- AudienceTarget accounts
- CommentsAnswered
05 / 06
Conversation and message ads
Sponsored messages delivered to a member’s LinkedIn inbox, either a single message or a conversation with buttons that lead to different next steps. We use them sparingly, for warm audiences and specific invitations such as an event or a consultation.
Conversation ad
Event invite
- Opening messageWritten
- Button · registerLive
- Button · get agendaLive
- FrequencyLimited
06 / 06
Retargeting and Matched Audiences
With the LinkedIn Insight Tag on your site, we can show ads to people who visited key pages, watched your videos or opened a form without sending it. Company and contact lists let us focus on the accounts you already want.
Matched Audiences
Audience pools
- Pricing page visitors90 days
- Video viewers50%+
- Form opened, not sentRetarget
- Target account listUploaded
(06) The real problem
Why do LinkedIn ads feel so expensive?
Usually because the campaign is judged like a consumer ad. Cost per click looks high next to Meta, so budgets get cut before the leads have had time to become meetings, and nobody checks the CRM to see which ones did.
The other common causes are targeting that is too broad, LinkedIn’s audience expansion left switched on, an offer that asks for a sales call from someone who has never heard of you, and creative that has not changed in months. A good LinkedIn campaign gives first-time viewers something useful and asks for the meeting later.
Ticked0 of 6
Nothing ticked. Your setup sounds sound; a free call can still look for cheaper routes to the same buyers.
One or two gaps. Fixing them often lowers cost per qualified lead within a month or two.
Several gaps. Your budget is likely reaching the wrong people or asking too much too soon.
(07) Ads + CRM
B2B leads need a pipeline behind them.
A LinkedIn lead is the start of a sale that can take weeks or months. If it sits in a spreadsheet, it cools; if it goes straight into a pipeline with an owner and a next step, it has a far better chance of becoming a client.
Our CRM team sets up HubSpot, Zoho, Salesforce and GoHighLevel so every LinkedIn lead lands with the right person, gets an instant reply, and shows up in reports as a deal you can trace back to the ad.
(08) Our process
How do we run your LinkedIn ads?
Five steps that start with your ideal customer and end with deals traced back to the ad.
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Ideal customer and offer
We agree who buys from you (roles, company size, industries, regions) and what a qualified meeting is worth, then choose an offer that suits a first-time viewer.
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Audience build
Audiences are built from job functions, titles, seniority and company lists, with exclusions for competitors, existing clients and job seekers where needed.
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Creative and tracking
We write the ads and forms, brief images, video or a document, and install the Insight Tag and conversions so every form and visit is counted.
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Launch and test
Campaigns go live with two or three creative angles. We watch cost per lead and, more importantly, lead quality as sales reports back on each one.
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Optimise and report
Budgets follow the audiences and ads that bring meetings, creative is refreshed regularly, and a monthly report and call shows leads, meetings and pipeline value.
(09) What is included
What does our LinkedIn ads management include?
From the ideal customer profile to a pipeline report, in one service.
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01
Ideal customer research
Roles, companies and industries that buy from you, written down and agreed.
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02
Audiences and account lists
Targeting by job, seniority and company, plus account lists for ABM.
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03
Offer and copywriting
Ad copy and offers written for professionals who scroll fast.
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04
Lead Gen Form setup
Short, pre-filled forms with qualifying questions and CRM sync.
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05
Insight Tag and tracking
Visits, forms and conversions counted, with retargeting audiences built.
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06
Monthly report and call
Leads, meetings and pipeline value, not just clicks and impressions.
(10) Why Webincline
Why choose us as your LinkedIn ads agency?
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01
Quality over volume
We judge LinkedIn on qualified leads and meetings. A cheap lead from the wrong company is still the wrong lead.
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02
Ads, CRM and automation together
The same agency that runs your ads can set up the CRM and follow-up, so leads never fall between two suppliers.
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03
Clear, honest reporting
You see cost per lead next to what sales says about each lead, so decisions rest on real outcomes.
(11) Pairs well with
What works well with LinkedIn ads?
B2B buyers search, read and compare before they reply. These services meet them at each step.
- LinkedIn page managementRegular posts so the page your ads lead to looks active and credible.
- Google AdsCatch buyers when they search for your service by name or category.
- HubSpot CRMLinkedIn leads in one pipeline, with deals traced back to the ad.
- Email marketingNurture sequences for leads who are not ready to talk yet.
(12) FAQ
Questions, answered.
Still unsure?
Talk it through with us on a call.
We look at your website, ads and socials with you and point out the quickest wins — you keep the advice either way.
Book a callOr write to webincline@gmail.com
A LinkedIn ads agency plans and runs your campaigns in LinkedIn Campaign Manager: defining your ideal customer, building audiences, writing ads and forms, setting up the Insight Tag and CRM sync, optimising every week and reporting on leads and meetings.
Yes, they are built for it. No other major platform lets you target by job title, seniority, company and industry with the same accuracy. They work best when your buyers are a defined group of professionals and each client is worth a meaningful amount.
Because the audience is narrower and more valuable to advertisers, clicks usually cost more than on Meta or display networks. The right comparison is cost per qualified meeting or deal, where LinkedIn often holds up well for B2B.
Enough to reach your audience several times a month and gather a fair number of leads. The exact figure depends on audience size, market and offer, so we set it with you on the strategy call. Ad spend is paid to LinkedIn and is separate from our fee.
It depends on the number of campaigns and audiences, the creative needed and whether CRM setup is included. After the call we send a written quote with the scope.
A form that opens inside LinkedIn with the member’s details already filled in from their profile. People can send it in a couple of taps without leaving LinkedIn, which usually means more completed forms than a landing page on mobile.
Yes. We upload a list of target companies and show ads only to people who work there, optionally narrowed by role or seniority. This is the basis of account-based marketing on LinkedIn.
Yes. Job titles, job functions, seniority, skills and years of experience can all be used. We usually combine function and seniority rather than long title lists, which keeps the audience large enough to deliver well.
They let a company promote a post written by a person, such as its founder or an expert, with that person’s permission. The ad appears as their post, which often feels more trustworthy to B2B buyers than a company ad.
Lead Gen Form campaigns can bring leads in the first week. The more useful signal, which leads turn into meetings, usually takes a few weeks of sales feedback, so we review quality with you before scaling.
They can be if you sell to businesses and a client is worth a good amount. For low-priced products or consumer audiences, Meta or Google is usually a better place to start, and we will say so.
Yes. We write the copy and forms, design image and carousel ads, and plan videos and document ads. We can also help your founder or experts shape posts for Thought Leader ads.
Yes, LinkedIn ads can promote your company as an employer and send people to your careers page. LinkedIn Jobs postings are a separate product, and we can advise on combining the two.
Yes. Our team works from Chandigarh for B2B clients in Canada, the USA, the UK, the UAE and more, with targeting by country, region or city.
(13) Book a call
Reach the people who sign the contracts.
Tell us what you sell and who buys it. We come back with the audience, the first offer and how we would track leads into meetings, whether we work together or not.