(01) Framer
Framer website design
Our Framer website design service gives startups, SaaS products and launches a site that looks sharp, moves smoothly and can be published in a click by your own team. Custom design, CMS, SEO and analytics set up, with 6 months of free support.
Platforms we run
Framer
- 150+Custom websites built
- 11+Years in digital marketing
- 500+Clients served
- 6 monthsFree supportOn every website we build
- Custom design
- Responsive breakpoints
- Scroll animations
- Interactions
- Reusable components
- Framer CMS
- Blog and changelog
- Forms
- SEO settings
- Open Graph images
- Custom domain
- Analytics
- Localisation
- Team handover
(02) The basics
What is Framer, and who is it for?
Framer is a website builder that works like a design tool. Pages are designed visually on a canvas, with real layouts, components and animations, and published straight to Framer’s hosting. There is no hand-off from designer to developer, because the design is the site.
It is best for startups, SaaS and app products, agencies, portfolios and launch pages: marketing sites where looks and speed of change matter more than complex back-end features. Your team can edit copy and CMS items and publish in a click.
The trade-offs: Framer has no native online store (sales go through embedded checkouts or links to a separate store), CMS limits depend on your plan, the code cannot be exported to another host, and animation-heavy pages can get heavy on phones. We design with those limits in mind.
- Best for startups, SaaS and launches
- Motion and interactions without custom code
- CMS for blog, changelog and case studies
- Not built for large online stores
Shipping a new pageExample
Design file + developer
- DesignMock-up in a design toolDone
- Hand-offSpecs passed to a developerWaiting
- BuildRebuilt in codeIn queue
- Change copyAnother developer ticketSlow
Every change goes through two people and two tools.
Framer site
- DesignBuilt on the Framer canvasDone
- Hand-offNot neededSkipped
- BuildThe design is the siteLive
- Change copyEdit and publishSame day
Your marketing team updates the site without waiting on code.
(03) Tools we use
The platforms we work in.
We set up, run and report from these platforms, and check every number in them before it reaches your report.
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Framer
Fast marketing sites with animation
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Google Search Console
Indexing, queries, clicks and page experience
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Google Analytics 4
Traffic, conversions and revenue by channel
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Google Tag Manager
Conversion tags and events without code changes
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Cloudflare
CDN, caching, SSL and security rules
Logos belong to their owners. Shown to say which platforms we work in, not a partnership.
(04) Why Framer
Why choose Framer for your site?
Framer shines when a site needs to look premium and change often, without a developer in the loop.
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Design-grade results
Layouts, type and motion stay exactly as designed, because nothing is rebuilt in code. It suits brands where first impressions carry the sale.
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Fast to launch
With design and build in one tool, launch pages and product updates go live sooner, which matters when a release date is fixed.
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Your team can edit
Marketers edit text, swap images and publish CMS posts themselves, within components we lock so the design stays consistent.
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Hosting handled
Framer hosts the site on a global network with SSL included, so there are no servers, plugins or security updates to manage.
(05) What we build
What Framer work do we take on?
Five kinds of Framer project cover most of what we do. Pick one to see what is involved.
01 / 05
Startup and SaaS marketing sites
Home, product, pricing, about and contact pages for a startup or software product, designed around how buyers compare tools and what they need to see before they sign up or book a demo.
- Messaging and page plan
- Custom design and components
- Sign-up and demo forms tracked
Build
yourproduct.com · Framer
- Page planApproved
- ComponentsBuilt
- BreakpointsChecked
- DomainConnected
02 / 05
Product launch and waitlist pages
One focused page for a launch, a campaign or a waitlist, with motion that shows the product, a single call to action and tracking ready for ads.
Launch
Waitlist page
- Hero animationBuilt
- Signup formTested
- Ad trackingFiring
- Share imageSet
03 / 05
Blog, changelog and case studies
Framer CMS collections for posts, release notes, case studies or team pages, with templates your team fills in, plus SEO fields and share images for every item.
CMS
Collections
- BlogSet up
- ChangelogSet up
- Case studiesSet up
- SEO fieldsAdded
04 / 05
Portfolios and studio sites
For agencies, studios and creatives whose site is the work sample. Rich project pages, smooth transitions and image-led layouts, kept light enough to load well on a phone.
Portfolio
Project pages
- Case layoutDesigned
- Image sizesOptimised
- TransitionsBuilt
- Mobile checkPass
05 / 05
Moving to Framer
From Webflow, WordPress or a coded site. We rebuild the design in Framer, move CMS content, set up 301 redirects for every changed URL and check Search Console after launch.
Migration
Old site → Framer
- Pages rebuiltDone
- CMS contentMoved
- Old URLs → new301
- Search ConsoleWatched
(06) The honest answer
When is Framer the wrong choice?
Framer is the wrong tool for a large online store, a site with complex logins or member areas, or a content library with thousands of articles. It is also a hosted platform: you cannot export the code and run it elsewhere.
For those projects we would recommend Shopify, WordPress or Webflow instead, and say why in the first call. For a marketing site that must look premium and change often, Framer is hard to beat.
Ticked0 of 6
Nothing ticked yet. Framer may not suit you; WordPress, Webflow or Shopify could be a better base.
A few ticked. Framer could work; compare it with Webflow, which has a deeper CMS.
Most ticked. Framer is likely a strong fit for your site.
(07) Framer + paid ads
A launch page needs traffic on day one.
A launch is a short window. The page has to be live, fast and tracked before the first ad runs, or the first week of budget teaches you nothing.
Our paid ads team plans Google, Meta and LinkedIn campaigns alongside the Framer build, so conversion events, UTM links and audiences are ready on launch day.
(08) Our process
How does a Framer project work?
Five steps, from the first call to handoff. You approve each stage before we move on.
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Brainstorming and assessment
We learn about your product, buyers, competitors and launch dates, and confirm Framer is the right platform for what the site must do.
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Development roadmap
A sitemap, the components and CMS collections needed, the integrations for forms and analytics, and a timeline that works back from your launch.
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Design on the canvas
We design straight in Framer, so what you approve is the real, clickable site, with motion and breakpoints already working.
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Build and test
We fill the CMS, connect forms and analytics, write SEO settings and share images, and test speed and layout on phones and desktops.
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Handoff and support
We connect your domain, train your team on editing and publishing, and stay on with 6 months of free support.
(09) What is included
What comes with every Framer site?
Every Framer site we build launches with these in place.
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01
Custom design and motion
Layouts, type and animation designed for your brand, used where they help the story, not everywhere.
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02
Responsive breakpoints
Desktop, tablet and phone layouts designed and checked, so the site reads well on any screen.
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03
Locked components
Reusable sections your team can edit without breaking spacing, type or colours.
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04
CMS set up
Collections and templates for your blog, changelog or case studies, with SEO fields on each item.
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05
SEO and tracking
Titles, descriptions, share images, redirects, analytics and form tracking before launch.
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06
Training and 6 months support
A walkthrough of editing and publishing for your team, then 6 months of free support.
(10) Why Webincline
Why choose us for Framer?
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01
Platform-neutral advice
We build on Framer, Webflow, WordPress, Shopify, Wix and Squarespace, so we recommend Framer only when it fits your product.
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02
Motion with restraint
Animation should explain the product, not slow the page. We keep motion purposeful and test every page on a phone.
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03
Site and growth, one team
SEO and paid ads specialists sit in the same team, so the site is ready for the campaigns that will feed it.
(11) Pairs well with
What works well with a Framer site?
A Framer site brings the most when the right buyers reach it and every sign-up is followed up.
(12) FAQ
Questions, answered.
Still unsure?
Talk it through with us on a call.
We look at your website, ads and socials with you and point out the quickest wins — you keep the advice either way.
Book a callOr write to webincline@gmail.com
It is designing and building a website in Framer, a website builder that works like a design tool. The site is designed on a canvas with real layouts, components and animation, then published to Framer’s hosting without being rebuilt in code.
Startups, SaaS and app products, agencies, portfolios and launch pages: marketing sites where design quality and quick changes matter more than complex back-end features.
It has no native online store, CMS limits depend on your plan, you cannot export the code to another host, and pages heavy with animation can be slower on phones. For stores or large content libraries, Shopify, WordPress or Webflow usually fit better.
Both are visual builders for marketing sites. Framer is quicker to design in and strong on motion; Webflow has a deeper CMS, finer control of the code and native e-commerce. We usually suggest Framer for launch-led startup sites and Webflow for content-heavy marketing sites.
Yes for the basics. Framer serves pages that search engines can read and lets you set titles, descriptions, share images, redirects and a sitemap. We also keep heavy animation away from key content so pages stay quick on phones.
Yes. Your team can edit text and images, add CMS posts and publish changes themselves. We build reusable components so edits do not break the design.
Not natively. You can link to or embed a checkout from Shopify or another payment tool, which works for a few products or subscriptions. For a real catalogue we recommend a Shopify store.
Yes. We rebuild the design in Framer, move CMS content where possible and set up 301 redirects for every changed URL so you keep your search traffic.
Yes. Framer has built-in forms, and we can send submissions to email, a CRM or an automation tool, and track each one as a conversion in your analytics.
Yes. Framer offers localisation for translated versions of your pages. It is a paid add-on, so we check it fits your plan before we design around it.
Yes. Your Framer site plan, and any add-ons such as localisation, is billed to you directly by Framer. Our fee covers design, build and setup.
The project should sit in a Framer workspace in your name, with us invited while we work, so the site and domain always stay under your control.
Every website includes 6 months of free support after launch: fixes, small changes and help with editing and publishing.
It depends on the number of pages, the amount of motion and the CMS work. After a short call we send a fixed quote with the scope written out.
(13) Get a quote
Let’s design your Framer site.
Tell us about your product, your buyers and your launch date. We reply with an honest view on whether Framer fits, a plan and a fixed quote.