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(01) Technical SEO

Technical SEO services that clear the way to rank.

Our technical SEO services find and fix what stops Google from crawling, indexing and ranking your pages: slow templates, blocked pages, broken redirects, duplicate URLs and missing schema. We make the fixes ourselves and show you what each one changed.

Book a strategy call See technical SEO results

Platforms we run

  • Google Search Console
  • Screaming Frog
  • Cloudflare
  • Google Analytics 4
  • Ahrefs
  • Semrush

Free technical SEO check

3 quick steps

01What worries you most?
02About your website
03Where should we send your check?

No spam. We reply by email or WhatsApp.

  • 11+Years in digital marketing
  • 500+Clients served
  • 903 → 4,370Organic sessions a monthRobot My Life · May 2023 → Jun – Dec 2023
  • 0 → 11Keywords in Google’s top 10Robot My Life · all 11 now in the top 5
  • Crawling
  • Indexing
  • Core Web Vitals
  • Page speed
  • Mobile-first indexing
  • XML sitemaps
  • robots.txt
  • Canonical tags
  • 301 redirects
  • Schema markup
  • HTTPS
  • Internal links
  • JavaScript rendering
  • Site migrations

(02) The basics

What is technical SEO, and why does it matter?

Technical SEO is the work that makes a website easy for search engines to crawl, render, index and rank. It covers the parts of a site visitors rarely see: server responses, page speed, mobile layout, URL structure, redirects, canonical tags, sitemaps and structured data.

It matters because Google can only rank pages it can reach and understand. One leftover noindex tag, a redirect loop or a template that loads slowly can hold back pages whose content deserves to rank. Because every page shares the same templates, one fix often lifts the whole site.

It also feeds AI search. Google’s AI Overviews, ChatGPT and Gemini lean on the same crawlable, well-structured pages, so clean code and accurate schema make your content easier to find and quote.

  • Every important page crawled and indexed
  • Pages that load fast on a phone
  • One clear address for each page
  • Schema that earns rich results

How Google reaches one pageExample

Before the fix

  • 1. CrawlGooglebot fetches the pageReached
  • 2. IndexA leftover noindex tag blocks itBlocked
  • 3. RankThe page never shows in searchNot shown

Good content, but Google cannot store the page, so it cannot rank.

After the fix

  • 1. CrawlGooglebot fetches the pageReached
  • 2. IndexTag removed, page storedIndexed
  • 3. RankEligible to show for its keywordsCan rank

One fix, and the page competes on its content.

(03) Tools we use

The platforms we work in.

We set up, run and report from these platforms, and check every number in them before it reaches your report.

  • Google Search Console

    Indexing, queries, clicks and page experience

  • Screaming Frog

    Full crawls: broken links, redirects, titles

  • Cloudflare

    CDN, caching, SSL and security rules

  • Google Analytics 4

    Traffic, conversions and revenue by channel

  • Ahrefs

    Backlinks, keyword gaps and competitor research

  • Semrush

    Keyword research, rank tracking and site audits

Logos belong to their owners. Shown to say which platforms we work in, not a partnership.

(04) Why it works

Why does technical SEO pay off first?

Content and links only count once Google can read the page. That is why technical work usually comes first in our plans.

  • Rankings your content already earned

    When Google can reach and store every page, the content you already paid for starts to compete. Technical fixes are often the quickest gains in a campaign.

  • Faster pages, fewer lost visitors

    Speed decides whether people stay long enough to enquire. Lighter images, cleaner code and better caching help visitors and rankings at the same time.

  • Ready for mobile-first indexing

    Google ranks the mobile version of your site. We make sure phones get the same content, links and schema as desktop, with nothing hidden or cut.

  • A base everything else builds on

    Content, links and ads all work better on a site that is quick, clean and easy to crawl. Technical SEO protects every hour and budget spent on top of it.

(05) What we fix

Which technical issues do we fix?

Eight areas decide whether Google can reach, read and rank your site. Pick one to see what the work looks like.

01 / 08

Crawling and indexing

We compare a full crawl of your site with Search Console’s page indexing report to see which pages Google stores, which it skips and why. Important pages get indexed; thin tag pages, internal search results and duplicates stop wasting crawl time.

  • Page indexing report reviewed
  • Stray noindex and blocked pages found
  • Crawl spent on low-value URLs cut

Index report

yourbrand.com · pages

  • /services/Indexed
  • /products/robot-vacuum/Indexed
  • /search?q=…Excluded
  • /tag/old-news/Excluded

02 / 08

Site speed and Core Web Vitals

We measure Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift, from real-user data where Google has it, then fix the causes: oversized images, render-blocking scripts, slow server responses and layouts that jump while loading.

  • LCP, INP and CLS measured
  • Images compressed and sized
  • Scripts deferred or removed

Core Web Vitals

Product page · mobile

  • Largest Contentful PaintImproved
  • Interaction to Next PaintImproved
  • Cumulative Layout ShiftImproved
  • Page weightLighter

03 / 08

Mobile-first readiness

Google indexes the mobile version of your pages. We check that phones get the same content, internal links, structured data and meta tags as desktop, that text reads without zooming and that buttons are easy to tap.

Mobile check

Home page · phone

  • Same content as desktopPass
  • Readable textPass
  • Tap targetsPass
  • No sideways scrollPass

04 / 08

Site structure and internal links

We arrange pages in a clear hierarchy so every important page sits a few clicks from the homepage, link the orphan pages nobody points to, and use descriptive internal links that tell Google what each page is about.

Site map

Click depth

  • Home → Services → Service3 clicks
  • Orphan pagesLinked
  • BreadcrumbsAdded
  • Anchor textDescriptive

05 / 08

XML sitemaps and robots.txt

We set up an XML sitemap that lists only live, indexable pages with real last-modified dates, and a robots.txt that keeps crawlers out of carts, filters and admin areas without blocking anything you want ranked.

Crawl files

What Google is told

  • sitemap.xmlClean
  • robots.txtChecked
  • Google Search ConsoleSubmitted
  • Bing Webmaster ToolsSubmitted

06 / 08

Schema markup

We add JSON-LD structured data (Organization, Product, Service, FAQ, breadcrumbs, articles) that matches what is visible on the page and passes Google’s Rich Results Test, so search engines and AI tools read your pages exactly as you mean them.

Structured data

Rich Results Test

  • OrganizationValid
  • Product or ServiceValid
  • BreadcrumbListValid
  • FAQPageValid

07 / 08

Broken links, redirects and duplicates

We fix error pages that still receive links, shorten redirect chains, send every retired URL to its closest match with a 301, and set canonical tags so each piece of content has one address to rank.

Error fixes

Crawl · this month

  • /old-page → /new-page301
  • Redirect chainShortened
  • ?ref= duplicatesCanonical set
  • Broken outbound linksFixed

08 / 08

Redesigns and site migrations

A new platform, domain or URL structure is when most sites lose rankings. We map every old address to a new one before launch, test the redirects on staging and watch Search Console closely after go-live.

Migration

Launch checklist

  • Old → new URL mapApproved
  • Redirects on stagingTested
  • Launch-day crawlClean
  • Search ConsoleWatched

(06) Client work

Where has technical SEO moved the numbers?

Robot My Life sells robot vacuums, mowers, pool and window cleaners in Australia. Technical fixes to site speed and mobile usability ran alongside on-page work, content and links.

  • Robot My LifeAustralia · SEO, E-commerce

    Organic sessions a month

    903to4,370

    → Jun – Dec 2023

    Site speed and mobile usability fixed, with titles, headings and internal links matched to each search. Organic sessions passed 8,000 a month in November 2023.

    Robot My Life case study

  • Robot My LifeAustralia · SEO, E-commerce

    Keywords in Google’s top 10

    0to11

    Before SEO → After SEO

    11 product and category keywords targeted, including “robot vacuum” and “window cleaner robot”; all 11 now rank in the top 5.

    Robot My Life case study

(07) The real problem

Why do good pages fail to rank?

Usually because something technical stands between the page and Google. The content is fine, but the page is blocked, duplicated, slow or buried so deep in the site that crawlers rarely visit it.

These problems are invisible from the front end. A site can look perfect in a browser while Search Console lists hundreds of pages as “Crawled – currently not indexed” or “Duplicate without user-selected canonical”. That is why our technical work starts with a crawl and the index report, never with guesses.

Self-checkIs something technical holding your site back?

Tick everything that sounds like your website.

Get a free technical check

(08) SEO + web design

Rankings work harder when the site is fast.

Some speed problems cannot be patched. A heavy theme, a page builder that loads every script on every page, or hosting that takes a second to answer will keep dragging scores down however much you tune them.

When the template is the bottleneck, rebuilding it costs less than fighting it every month. Our web design team builds fast, mobile-first sites with clean code, schema and redirects in place from launch day.

See web design services

(09) Our process

How does our technical SEO work?

Five steps, from the first crawl to the monthly report. Every fix is tested before and after it goes live.

  1. Crawl and audit

    We start with an audit of your current situation: a full crawl, Search Console, Core Web Vitals and a look at your top competitors, so the plan of action rests on data.

  2. Prioritise by impact

    Every issue is sorted by how much it holds back rankings and how hard it is to fix. The ones that block important pages go to the top; cosmetic warnings wait.

  3. Fix and implement

    Our developers make the changes on your platform, or brief your own developer line by line. Nothing goes live without a backup and a test on staging where one exists.

  4. Test and validate

    We re-crawl the site, check the pages in Search Console’s URL inspection tool and confirm the site still works exactly as before for visitors.

  5. Monitor and report

    You receive a monthly reporting call with your project manager: what was fixed, what changed in indexing, speed and rankings, and anything new that needs attention.

(10) What is included

What do you get from technical SEO?

A complete service, from the first audit to the fixes and ongoing monitoring. You never receive a list of problems and a goodbye.

  • 01

    Full technical audit

    Crawl, indexing, speed, mobile, structure and schema checked, with every issue explained in plain words.

  • 02

    Fix list sorted by impact

    What to fix first, why it matters and who will do it, so effort goes where rankings move.

  • 03

    The fixes, made for you

    Our developers make the changes, or brief yours line by line, without breaking the site.

  • 04

    Core Web Vitals work

    Heavy images, slow scripts and layout shifts fixed, measured before and after.

  • 05

    Schema, sitemap and robots.txt

    Structured data, a clean XML sitemap and a correct robots.txt, submitted to Google and Bing.

  • 06

    Monitoring and monthly report

    New errors caught early, and a call with your project manager on what changed.

(11) Why Webincline

Why choose us for technical SEO?

  • 01

    We fix, not only find

    An audit is only useful once the problems are solved. Our developers work on WordPress, Shopify, Wix, Webflow and custom code, so the fixes actually ship.

  • 02

    One project manager

    You receive a monthly reporting call with your project manager on the campaign’s progress. You are never handed off to a junior account manager after signing.

  • 03

    No long-term contracts

    We are confident you will benefit from our work, so we do not lock you into a long-term contract. The scope and notice period are agreed before we start.

(12) Industries

Which websites do we fix?

Online stores with thousands of product URLs, service sites with a few dozen pages, and everything in between.

  • E-commerceBeauty Basket · RSK Fragrance House · Robot My Life
  • Home servicesUnder Pressure · Yalla Renovation · TV Repair Company
  • Clinics & healthcareJuvly Aesthetics · Motherhood Chaitanya Hospital
  • Education & study abroadVIEC Chandigarh · 4S Study Abroad
  • Real estate & constructionRichard Miller Custom Homes · Punjab Timbers

(13) Pairs well with

What works well with technical SEO?

A healthy site lets your pages, content and links do their job. These services build on it.

(14) FAQ

Questions, answered.

Still unsure?

Talk it through with us on a call.

We look at your website, ads and socials with you and point out the quickest wins — you keep the advice either way.

Book a call

Or write to webincline@gmail.com

Technical SEO is the work that helps search engines crawl, render, index and rank your website. It covers site speed, mobile readiness, site structure, redirects, canonical tags, sitemaps, robots.txt and structured data.

On-page SEO is about the content of each page: titles, headings, copy and internal links. Technical SEO is about the health of the site itself, so Google can reach and read those pages. You need both, and technical issues usually come first because they block everything else.

A full crawl of your site, Search Console’s indexing and Core Web Vitals reports, mobile checks, redirects and broken links, duplicate and canonical issues, sitemap and robots.txt, structured data and site architecture. You get every issue sorted by impact, with the fix for each.

They are Google’s measures of how a page feels to real users: Largest Contentful Paint (loading, good under 2.5 seconds), Interaction to Next Paint (responsiveness, good under 200 milliseconds) and Cumulative Layout Shift (visual stability, good under 0.1). They are part of Google’s page experience signals.

Google visited the page but chose not to store it, often because it looks thin, duplicates another page, sits deep in the site with few internal links, or loads slowly. We check each affected page, fix the cause and request indexing again.

We fix them. Our developers make the changes on your platform, or, if you have your own developer, we brief them line by line and check the work once it is live.

WordPress, WooCommerce, Shopify, Wix, Squarespace, Webflow, Framer and custom-coded sites. Some platforms limit what can be changed; the audit says plainly what is possible on yours.

Google needs to re-crawl the fixed pages, which takes days for important pages and weeks for the rest. Unblocking pages that were never indexed can move quickly; speed and structure improvements tend to build over two to three months.

No. We back up before every change, test on a staging copy where one exists, and check forms, checkout and key pages after each release.

Yes, though usually less of it. A ten-page site can still have a blocked page, a slow theme or missing schema. A free check shows whether the work is worth doing on your site before you spend anything.

Yes. Before launch we map every old URL to its new address, test the 301 redirects and carry over titles, content and schema. After go-live we crawl the new site and watch Search Console for errors.

It helps. AI answers draw on pages that crawlers can fetch and understand, so fast, indexable pages with accurate structured data are easier to find and quote. Being cited also depends on the content itself, which our GEO and AEO work covers.

Google Search Console, Google Analytics and admin or developer access to your website. For a free check, your website address is enough.

It depends on the size of the site, the platform and how many issues the audit finds. After the free check we send a fixed quote with the work written out, so you know exactly what you get.

(15) Free check

Get your free technical SEO check.

Send us your website address. We crawl it, check Search Console’s view of it and reply with the issues holding your rankings back, sorted by impact, whether we work together or not.

No spam. We reply by email or WhatsApp.