Generative engine optimisation that gets AI to name you.

SEO aims to rank your pages in a list of search results. GEO aims to have your brand mentioned and your pages cited inside an AI-written answer. They share foundations, such as crawlable pages, clear content and trusted links, but GEO puts more weight on brand mentions, consistent facts and quotable answers.

AEO (answer engine optimisation) shapes pages to give direct answers to questions, for featured snippets, voice assistants and AI. AIO here means optimising for Google’s AI Overviews specifically. GEO covers the wider set of AI assistants and how they describe your brand.

They draw on what their models learned in training and, for tools that browse, on pages they find when the question is asked. Brands with clear, specific information on their own site, consistent details across the web and mentions on independent, trusted sites are easier for them to describe and recommend.

No. Nobody controls AI answers, and they change with the wording, the person and the day. We can make it far more likely by fixing the sources the tools rely on, and we measure the change every month.

We run the same set of buyer questions in five AI tools every month and record how often you are named, whether the facts are right and which of your pages are cited. We also track visits from chatgpt.com, perplexity.ai and similar sources in Google Analytics.

To be cited by tools that search the web, yes: their crawlers, such as OAI-SearchBot for ChatGPT search and PerplexityBot, must be able to fetch your pages. You can still choose to block crawlers used only for model training; we set robots.txt to match your choice.

It is a proposed format for summarising a site for language models, and it is cheap to add. There is no public evidence yet that the major AI tools rely on it, so we treat it as optional and focus on the pages and sources that clearly matter.

Pages that answer a question in their first sentence and then back it up: specific prices or ranges, timelines, locations, credentials, comparison tables, short lists and links to sources. Vague marketing copy gives a model nothing to quote.

Yes. Assistants are more confident about brands that several independent sources describe in the same way, so reviews, press coverage, comparison articles and accurate directory listings all help.

Answers from tools that browse the web can change within weeks of new pages and mentions going live. What a model knows from training changes more slowly, as new versions are released. We report both month by month.

Often more than for large brands, because local and niche questions have fewer strong sources to choose from. A clinic, contractor or consultancy with clear pages and steady reviews can become the obvious name to mention.

Your website, the services and places that matter most, the questions customers ask your sales team, access to Google Analytics and Search Console, and the profiles you control, such as Google Business Profile and LinkedIn.