(01) Landing pages
Landing page design
Our landing page design service builds focused pages for your ads and campaigns: one offer, one action, fast on a phone, with the copy, form and conversion tracking set up so you can see which clicks become leads and keep improving the page.
Platforms we run
WordPress
- 150+Custom websites built
- 11+Years in digital marketing
- 500+Clients served
- 6 monthsFree supportOn every page we build
- Offer and message
- Conversion copy
- Headline that matches the ad
- Above-the-fold layout
- Proof and reviews
- Short forms
WhatsApp and call buttons
Thank-you page- GA4 events
- Google Ads conversions
- Meta Pixel
- A/B tests
- Page speed
- CRM hand-off
(02) The basics
What is a landing page, and why use one?
A landing page is a standalone web page built for one campaign and one action: fill in a form, call, book, download or buy. Unlike a homepage, it has no menu of other options, so every visitor who arrives from an ad sees one offer and one next step.
That focus is why landing pages convert better than sending ad traffic to a homepage. The headline repeats what the ad promised, the page answers the questions that stop people from enquiring, and the form asks only for what your team needs to follow up.
Landing page design covers all of it: the offer and copy, the layout on a phone, proof such as reviews and logos, the form, page speed, and the tracking that tells you which ads and keywords bring leads.
- One offer and one action per page
- Headline that matches the ad
- Fast on mobile connections
- Every lead tracked to its source
Where one ad click landsExample
Ad → homepage
Ad: “Free kitchen renovation quote in 24 hours”
- HeadlineWelcome to our companyOff-message
- ChoicesMenu with many linksDistracting
- FormOn the contact page, eight fieldsBuried
- TrackingPage views onlyBlind
The visitor has to hunt for the offer, so most leave.
Ad → landing page
Ad: “Free kitchen renovation quote in 24 hours”
- HeadlineGet your free kitchen quote in 24 hoursMatches
- ChoicesOne button, no menuFocused
- FormAbove the fold, three fieldsIn view
- TrackingLead counted in Google AdsTracked
Same ad, same budget, a page built to turn the click into a lead.
(03) Tools we use
The platforms we work in.
We set up, run and report from these platforms, and check every number in them before it reaches your report.
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WordPress
Custom themes, blocks and plugins
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Framer
Fast marketing sites with animation
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Webflow
Design systems, CMS and interactions
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Shopify
Themes, apps, checkout and product pages
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Google Ads
Search, Shopping, Performance Max and YouTube campaigns
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Meta Ads Manager
Facebook and Instagram campaigns in one account
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Google Analytics 4
Traffic, conversions and revenue by channel
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Google Tag Manager
Conversion tags and events without code changes
Logos belong to their owners. Shown to say which platforms we work in, not a partnership.
(04) Why it works
Why does a landing page beat a homepage?
A homepage speaks to everyone. A landing page speaks to the one person who just clicked your ad.
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Focus lifts conversions
With one offer and no menu, visitors are not pulled away. More of the people you paid to bring in take the action you want.
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Better ad performance
Google rewards relevant, fast landing pages with better Quality Scores, which can lower what you pay per click.
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Faster leads
Short forms, call and WhatsApp buttons and instant follow-up mean enquiries reach your team while the buyer is still interested.
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Easy to test
One page with one goal is simple to A/B test. Small changes to the headline or form can be measured and kept if they win.
(05) What we build
Which landing pages do we build?
Five kinds of page cover most campaigns. Pick one to see what is involved.
01 / 05
Lead generation pages
For service businesses running Google or Meta ads: a clear offer, the proof that builds trust, answers to common objections and a short form or WhatsApp button, with every lead tracked back to its campaign.
- Offer and headline matched to the ad
- Short form above the fold
- Lead sent to email or CRM instantly
Lead page
Free quote · landing page
- HeadlineMatches ad
- Form3 fields
- WhatsApp buttonAdded
- ConversionTracked
02 / 05
Product and event launch pages
A page for a new product, course, event or seasonal offer, built around the launch date, with a countdown or waitlist if it helps and tracking ready before the first ad runs.
Launch
Launch page
- OfferWritten
- Waitlist formTested
- Share imageSet
- Ads trackingFiring
03 / 05
Lead magnet and webinar pages
Pages that trade a guide, checklist, webinar seat or free consultation for an email address, connected to your email platform so the follow-up sequence starts straight away.
Lead magnet
Free guide page
- Guide coverDesigned
- Email signupConnected
- Welcome emailSent
- SignupsTracked
04 / 05
Product landing pages
For stores running ads on one product or bundle: a page that tells the product’s story, answers sizing, delivery and returns questions, and sends shoppers straight to checkout.
Product page
Hero product · ads
- BenefitsWritten
- ReviewsShown
- Delivery and returnsAnswered
- Purchase eventTracked
05 / 05
Fixing pages that do not convert
Already have a landing page that gets clicks but few leads? We review the message match, layout, speed, form and tracking, fix what is broken, and set up a test to prove the change worked.
Review
Current page · audit
- Message matchChecked
- Mobile speedChecked
- Form lengthChecked
- TrackingChecked
(06) The real problem
Why do ads get clicks but no leads?
When an ad gets clicks but no enquiries, the page is usually the problem. The headline does not match what the ad promised, the offer is buried below a large image, the page is slow on a phone, or the form asks for too much.
Often the tracking is broken too, so nobody can tell which ads work. Before we redesign anything, we check what the page actually does with the traffic it already gets.
Ticked0 of 6
Nothing ticked yet. A free review still checks speed and tracking, which are hard to judge from the outside.
One or two issues. These are often quick fixes that make the same ad budget go further.
Several issues. Your page is likely losing many of the leads you are paying for; a rebuild is worth it.
(07) Landing pages + ads
The page and the ad should be one plan.
A landing page is half of a campaign. The other half is the ad: the keywords, audiences and promise that bring the visitor in. When different people build each half, the message rarely lines up.
Our paid ads team writes the ads and our designers build the page together, so the promise, the headline and the tracking match from day one, and test results feed both.
(08) Our process
How do we build a landing page?
Five steps, from the offer to the first test. You approve the copy and design before anything goes live.
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Goal and offer
We agree what the page must achieve, who it is for, where the traffic comes from and what offer will make them act.
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Copy and structure
We write the headline, benefits, proof, answers to objections and the call to action, in the order a buyer needs them.
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Design
A mobile-first design that puts the offer and the form where they are seen first, shared with you for comments.
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Build and tracking
We build the page on your platform or as a standalone page, set up the form, thank-you page and conversion tracking, and test speed and every event.
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Launch and test
Once traffic flows we watch the numbers, run A/B tests on the headline, offer or form, and keep what wins. Every page includes 6 months of free support.
(09) What is included
What comes with every landing page?
Every landing page we build launches with these in place.
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01
Conversion-focused copy
A headline that matches the ad, clear benefits, proof and answers to the doubts that stop people enquiring.
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02
Mobile-first design
Designed for phones first, with the offer and the form in view without scrolling.
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03
Fast build
Light pages with compressed images and no unused scripts, tested on mobile before launch.
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04
A simple form
Only the fields your team needs, plus call or WhatsApp buttons, with leads sent instantly.
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05
Conversion tracking
GA4 events, Google Ads conversions and the Meta Pixel set up and tested, so every lead has a source.
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06
Testing and 6 months support
An A/B test plan for the first changes to try, and 6 months of free support after launch.
(10) Why Webincline
Why choose us for landing pages?
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01
Built by the people who run the ads
Our designers sit next to our Google and Meta ads team, so every page is built for the campaign that will send traffic to it.
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02
Conversion first, design second
A beautiful page that does not convert is a failed page. Every layout choice is made for the action the visitor should take.
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03
Measured, then improved
Tracking is in place on launch day, so decisions about the page come from the numbers, not opinions.
(11) Pairs well with
What works well with a landing page?
A landing page brings the most when the right people reach it and every lead is followed up fast.
(12) FAQ
Questions, answered.
Still unsure?
Talk it through with us on a call.
We look at your website, ads and socials with you and point out the quickest wins — you keep the advice either way.
Book a callOr write to webincline@gmail.com
A standalone web page built for one campaign and one action, such as filling in a form, calling, booking or buying. It has no menu of other options, so visitors from an ad see one offer and one next step.
A homepage introduces the whole business to everyone and offers many links. A landing page speaks to one audience about one offer and asks for one action, which is why it converts ad traffic better.
Because people who click an ad expect to see what the ad promised. A page that repeats the promise, answers their questions and makes the next step easy turns more of those paid clicks into leads, and can improve your Google Ads Quality Score.
A headline that matches the ad, a clear offer, proof such as reviews or client logos, answers to common objections, a short form or quick contact option, fast loading on mobile and a single call to action.
Yes. Copy is the most important part of a landing page, so we write the headline, benefits, proof and call to action, and share them with you for approval before design.
Yes. We set up GA4 events, Google Ads conversions and the Meta Pixel, and test each one, so you can see which campaigns, ads and keywords bring leads.
Yes. Once the page has enough traffic we test one change at a time, such as the headline, offer or form, and keep the version that brings more leads.
Usually on the platform you already use, such as WordPress, Shopify, Webflow or Framer, so the page shares your domain and analytics. We can also build a standalone hand-coded page when speed matters most.
Yes. We design for phones first, keep the page light and test it on mobile before launch, because most ad clicks come from phones.
Yes. Form leads can be sent to email, your CRM, a Google Sheet or WhatsApp, and trigger an instant reply, so your team can follow up while the buyer is still interested.
One per distinct offer or audience. If you advertise three services to different buyers, three focused pages usually beat one page that tries to cover everything.
As soon as traffic arrives, the tracking shows how the page converts. Useful A/B test results need enough visitors, which depends on your ad budget.
Every page includes 6 months of free support after launch: fixes and small changes such as new offers or updated proof.
It depends on the copy, design, platform, integrations and testing needed. After a short call we send a fixed quote with the scope written out.
(13) Get a quote
Let’s turn more clicks into leads.
Tell us what you offer, who it is for and where the traffic comes from. We reply with a plan for the page and a fixed quote.