(01) PPC & paid social
Paid ads agency for PPC and paid social.
Webincline is a paid ads agency that runs PPC and paid social as one plan: Google, Meta, Amazon, LinkedIn, TikTok, YouTube and ChatGPT ads, built around your margins and tracked from the first click to the sale, with new creatives tested every week.
- 11+Years in digital marketing
- 500+Clients served
- 252k → 15.24MAd spend → sales (INR)Beauty Basket · Nov 2022 → Apr 2023
- 5.6k → 652Ad spend → conversionsIndogulf BioAg · Apr 2023 → Oct 2023
- Search ads
- Google Shopping ads
- Performance Max
- Remarketing
- Local Services Ads
- Facebook ads
- Instagram ads
- YouTube ads
- LinkedIn ads
- TikTok ads
- Amazon PPC
- ChatGPT ads
- Conversion tracking
- Landing pages
- Weekly creative tests
(02) What paid ads are
What are paid ads, and why do they work?
Paid ads are adverts you pay for on search engines, social networks and marketplaces, so your business shows up for the right people the day the campaign goes live. PPC (pay-per-click) ads on Google and Amazon catch people who are already searching; paid social on Facebook, Instagram, LinkedIn, TikTok and YouTube reaches people by who they are and what they care about.
Advertising can be one of the best ways to drive targeted traffic to a website instantly. Google Ads is an online advertising platform used to promote products, services, or content to a target audience. It allows businesses to create ads that appear on Google search results pages, YouTube videos, and websites that are part of the Google Display Network.
As a paid ads agency we run search ads, Google Shopping ads, remarketing, Local Services Ads, social ads and Amazon PPC, and we judge every one of them on qualified leads, sales and return on ad spend, not on likes or cheap clicks. When an ad does not pay back, we change it or move its budget to one that does.
- Leads and sales from the first weeks
- Tracking from the first click to the sale
- New creatives tested every week
- Budgets moved to what pays back
(03) Ad channels
Which paid ads do we run?
Seven channels, one plan. Most clients start with Google and Meta, where buyers already search and scroll, then add the platforms where their customers spend time.
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01
Google Ads
Search, Shopping, Performance Max, display and Local Services Ads, built on keyword research and managed by certified Google Ads specialists.
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02
Meta ads (Facebook & Instagram)
Facebook and Instagram campaigns with lead forms, catalogue ads and remarketing, run from one account with one strategy for both.
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03
Amazon ads
Sponsored Products, Sponsored Brands and Sponsored Display, with keyword harvesting and bids set against your product margins.
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04
ChatGPT ads
Early campaigns in ChatGPT’s new ad placements, set up and tested in the markets where the format is open to advertisers.
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05
LinkedIn ads
B2B campaigns targeted by job title, company and industry, with lead gen forms and follow-up for longer sales cycles.
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06
TikTok ads
Short vertical video ads made for the feed, with Spark Ads and fast creative testing to find the hooks that sell.
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07
YouTube ads
In-stream and Shorts ads that build demand, plus video remarketing to people who already know your brand.
(04) Why it works
Why run PPC and paid social together?
Search ads catch demand that already exists; social ads create new demand and bring people back. Run together, each one makes the other cheaper.
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Buyers from day one
Ads go live in days, not months. You reach people searching for what you sell while slower channels such as SEO are still building.
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Every rupee and dollar tracked
Conversion tracking on your website, forms, calls and store shows which campaign, ad and keyword brought each lead or sale.
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The right people, not everyone
Keywords, audiences, locations and remarketing lists keep your budget on the people most likely to buy, and off everyone else.
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Creatives that keep improving
We test new headlines, images and videos every week, keep the winners and drop the rest, so results do not fade as audiences tire.
(05) Our process
How do we run your campaigns?
Five steps, from the first strategy call to the monthly report. You see what each step changed and what it cost.
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Strategy development
We work with you to create a customised advertising strategy that aligns with your business goals and target audience: which channels, which offers and what a lead or sale is worth to you.
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Keyword research
We conduct in-depth keyword research to identify the most relevant keywords for your ads, and use advanced targeting options to reach your desired audience on search and social.
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Campaign creation and management
We create compelling ads that attract clicks and conversions, and continuously optimise them to improve their performance: bids, budgets, audiences and new creatives every week.
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Landing page optimisation
We make sure your website or landing page is optimised for conversions to maximise the effectiveness of your ads: a clear offer, a fast page and a short form.
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Performance tracking and reporting
You receive regular reports on campaign performance, including clicks, impressions, conversions and return on ad spend, with a call to agree the next month’s plan.
(06) Every month
What do you get every month?
The same core work every month, adjusted to what the last report showed. Your ad accounts, your data and every change in plain view.
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01
Account and campaign management
Bids, budgets, keywords and audiences checked and adjusted through the week, not once a month.
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02
New ad creatives
Fresh headlines, images and short videos tested against the current winners every week.
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03
Conversion tracking
Pixels, tags and offline conversions kept working, so every lead and sale is counted once.
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04
Search term and audience cleanup
Wasted searches added as negatives and weak audiences paused before they eat the budget.
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05
Remarketing
Ads that bring back visitors, cart abandoners and past leads who did not buy the first time.
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06
Landing page tests
Headline, offer and form changes on the pages your ads send people to, measured by conversion rate.
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07
Competitor watch
Who is bidding on your keywords and what their ads say, so your offer stays the stronger one.
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08
Monthly report and call
Spend, leads, sales, cost per result and return on ad spend, walked through with your project manager.
(07) Results
What results have our ads delivered?
Ad spend and what it brought back, with the dates. Each case study shows the campaigns and the changes behind the numbers.
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Beauty BasketIndia · Google Ads, Meta ads
Ad spend → sales (INR)
252,000to15,240,000
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Beauty Basket case study -
Indogulf BioAgUSA and Canada · Google Ads, Facebook ads
Ad spend → conversions
5,600to652
→
Indogulf BioAg case study -
VIEC ChandigarhChandigarh, India · Meta ads, Google Ads, Landing page
Leads a month (× starting level)
1to50
→
VIEC case study
Certified Google Ads specialists
With a wealth of experience and expertise in online advertising, Webincline is a trusted provider of Google Ads services. Our team of certified Google Ads specialists has a proven track record of success, having helped numerous clients achieve their online advertising goals and maximize their ROI.
Book a strategy call(08) Industries
Which industries do we advertise for?
From beauty stores and fertiliser makers to colleges and visa consultants. The channels change with the buyer; the tracking and the monthly report stay the same.
- Education & study abroadVIEC Chandigarh · 4S Study Abroad
- Clinics & healthcareJuvly Aesthetics · Motherhood Chaitanya Hospital
- Home servicesUnder Pressure · Yalla Renovation · TV Repair Company
- E-commerceBeauty Basket · RSK Fragrance House · Robot My Life
- Real estate & constructionRichard Miller Custom Homes · Punjab Timbers
- AutomobileSajjag Automobiles (Piaggio)
- Agriculture & scienceIndogulf BioAg · Balaji Chem Solutions
- TravelArcadia Vacations
(09) Pairs well with
What works well with paid ads?
Ads bring the clicks. A focused landing page turns them into leads, and a CRM with automation makes sure every lead gets a fast reply.
- Landing pagesOne offer, one form, built to convert the traffic your ads pay for.
- GoHighLevelAd leads land in one pipeline with instant SMS, email and WhatsApp replies.
- HubSpot CRMSee which campaign brought each deal, and send closed sales back to the ad platforms.
- ZapierLead form entries sent to your sheets, CRM and team chat the moment they arrive.
(10) FAQ
Questions, answered.
Still unsure?
Talk it through with us on a call.
We look at your website, ads and socials with you and point out the quickest wins — you keep the advice either way.
Book a callOr write to webincline@gmail.com
A paid ads agency plans, builds and manages your adverts on platforms such as Google, Meta, Amazon, LinkedIn, TikTok and YouTube. At Webincline that means strategy, keyword and audience research, ad copy and creatives, landing page advice, conversion tracking, daily and weekly optimisation, and a monthly report with a call.
There is no single right number. Your ad budget is set with you on the strategy call, based on what a lead or sale is worth to you, how competitive your market is and how fast you want to grow. Many clients start with a test budget on one or two channels and add more once the numbers prove out.
Our management fee depends on the number of channels, campaigns and markets, and on how much creative work you need. After the strategy call we send a written quote with the scope, so you know exactly what you get before you start. Your ad spend is paid to the platforms and is separate from our fee.
Ads can bring clicks and leads within days of going live. The first two to four weeks are a learning period while the platforms and our team find the best keywords, audiences and creatives; results usually steady after that. Beauty Basket’s campaigns ran from November 2022 to April 2023 and turned 252k in ad spend into about 15.24M in sales.
Google Ads suits people who are already searching for what you sell. Meta ads on Facebook and Instagram suit products and services people buy on impulse or need to see first, and they are strong for remarketing. Most of our clients run both, because each one lowers the cost of the other. We recommend a split on the strategy call.
Yes. Amazon PPC for sellers on Amazon, LinkedIn ads for B2B offers sold by job title or industry, TikTok ads for short-video audiences, and YouTube ads for demand and video remarketing. We only recommend a platform when your buyers are on it.
Ads inside ChatGPT are a new format that is still opening market by market. Where it is available to advertisers, we set up and test campaigns for you and compare their cost per lead with your other channels before putting more budget behind them.
We recommend that your ad accounts, pixels and analytics sit in your own business name, with access given to our team. That way the history, audiences and data stay with your business whatever happens.
We set up conversion tracking on your website forms, calls, WhatsApp clicks and checkout, and where possible send offline sales from your CRM back to Google and Meta. Every report then shows which campaign, ad and keyword brought each result.
Yes. A page built for one offer usually converts better than a general home page. For VIEC Chandigarh we built a new landing page alongside their Meta and Google ads, and their leads grew 50 times between August 2022 and April 2023, with over 200 student visa applications in a single month.
Yes. Our team works from Chandigarh for clients in Canada, the USA, the UK, the UAE and more. Indogulf BioAg’s Google and Facebook ads reached customers across the USA and Canada, bringing 652 conversions from 5.6k in ad spend between April and October 2023.
Access to your ad accounts (or permission to create them in your name), your website or Shopify admin for tracking, any past results, and a short call about your customers, margins and competitors. We take it from there.
(11) Book a call
Let’s plan your next campaign.
Tell us what you sell, where your buyers are and what your ads do today. We come back with the channels, the first tests and how we would track the results, whether we work together or not.