(01) Website maintenance
Website maintenance
Our website maintenance services keep your site updated, backed up, secure and fast, and make the small changes you need, so it keeps bringing in enquiries long after launch. One team looks after the whole site, whichever platform it runs on.
Platforms we run
WordPress
- 150+Custom websites built
- 11+Years in digital marketing
- 500+Clients served
- 6 monthsFree supportAfter every website we build
- Core updates
- Plugin and app updates
- Theme updates
- Backups
- Restore tests
- Uptime monitoring
- Malware scans
- SSL and domain renewals
- Speed checks
- Broken links
- Form tests
- Content changes
- New pages
- Monthly report
(02) The basics
What is website maintenance?
Website maintenance is the regular work that keeps a website secure, fast, working and up to date after it launches: software updates, backups, security checks, speed fixes, testing forms and checkout, renewing SSL and domains, and making content changes.
Websites do not stay finished. Plugins and apps release updates, browsers change, forms quietly stop sending, images pile up and pages slow down. Nothing looks wrong from the outside until leads stop arriving or the site goes down.
Website maintenance services hand that work to a team that checks the site on a schedule, fixes problems before visitors notice, and makes the changes you ask for, so your team can get on with running the business.
- Updates done safely, with a backup first
- Problems caught before customers see them
- Small changes made for you
- One team for the whole site
The same site, six months onExample
Left alone
- Plugins and appsMonths of updates waitingOutdated
- BackupsNot sure when the last one ranUnknown
- Contact formStopped sending weeks agoBroken
- SpeedSlower with every new imageSlipping
Nothing looked wrong, until the enquiries stopped.
Maintained
- Plugins and appsUpdated after a backupCurrent
- BackupsScheduled, stored off the serverTested
- Contact formTest enquiry sent and receivedWorking
- SpeedImages compressed, checked monthlySteady
Same site, still bringing in leads.
(03) Tools we use
The platforms we work in.
We set up, run and report from these platforms, and check every number in them before it reaches your report.
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WordPress
Custom themes, blocks and plugins
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Cloudflare
CDN, caching, SSL and security rules
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Shopify
Themes, apps, checkout and product pages
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WooCommerce
Online shops on WordPress
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Google Search Console
Indexing, queries, clicks and page experience
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Google Analytics 4
Traffic, conversions and revenue by channel
Logos belong to their owners. Shown to say which platforms we work in, not a partnership.
(04) Why it matters
Why does your website need maintenance?
A website is like any other business tool: it works best, and costs least, when it is looked after regularly.
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Fewer security risks
Most hacked sites run outdated software. Regular updates and scans close the gaps attackers look for.
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Problems caught early
Downtime, broken forms and expired certificates are spotted by monitoring and checks, not by a customer who could not get through.
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Rankings protected
Speed, broken links and errors affect SEO. Keeping them in check protects the search traffic you have built.
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Changes without waiting
New pages, offers, prices and photos are added for you, so the site stays current without your team learning the platform.
(05) What we cover
What do our website maintenance services cover?
Six areas, looked after on a schedule. Pick one to see what is involved.
01 / 06
Software updates
Core software, plugins, themes, apps and libraries updated after a fresh backup, then the key pages, forms and checkout tested, so an update never quietly breaks the site.
- Backup before every update
- Key pages tested after
- Rollback if anything breaks
Updates
This month
- BackupTaken
- Core and pluginsUpdated
- Key pagesTested
- CheckoutTested
02 / 06
Backups and restores
Scheduled backups of files and database, stored away from your web server, and restores tested, so if the worst happens the site can be brought back quickly.
Backups
Backup status
- FilesBacked up
- DatabaseBacked up
- Stored off-serverYes
- Restore testPassed
03 / 06
Security and monitoring
Uptime monitoring, malware scans, login protection, SSL and domain renewal checks, and a cleanup plan if the site is ever compromised.
Security
Site health
- UptimeMonitored
- Malware scanClean
- SSL certificateValid
- Domain renewalTracked
04 / 06
Speed and SEO health
Regular checks of page speed, Core Web Vitals, broken links, redirects and Search Console errors, with images compressed and slow scripts dealt with before they cost you rankings.
Health
Monthly check
- Mobile speedChecked
- Broken linksFixed
- Search ConsoleReviewed
- RedirectsChecked
05 / 06
Content changes and small builds
New pages, blog posts, banners, offers, prices, team photos and small design tweaks, made by the same team that knows your site, without starting a new project each time.
Requests
Change log
- New service pageLive
- Homepage bannerUpdated
- PricesUpdated
- Team photosAdded
06 / 06
Monthly reports
A short report each month: what was updated, backed up and fixed, any issues found, and what we recommend next, written in plain words.
Report
Monthly summary
- UpdatesListed
- FixesListed
- UptimeReported
- Next stepsRecommended
(06) The real problem
What happens when a site is not maintained?
Usually nothing dramatic at first. Updates pile up, a plugin stops working with the latest version of another, a form stops sending email, the SSL certificate lapses or the hosting fills up. Each problem is small, but they stack.
Then one day the site is slow, flagged as unsafe by the browser, hacked or simply down, and the fix costs far more than steady maintenance would have. Most of these failures are avoidable with checks on a schedule.
Ticked0 of 6
Nothing ticked yet. A free health check still looks at updates, backups and security settings you cannot see from the front end.
One or two issues. Worth fixing now, while they are small and cheap to put right.
Several issues. Your site is at real risk of breaking or being hacked; regular maintenance would remove most of it.
(07) Maintenance + SEO
A healthy site keeps its rankings.
Slow pages, broken links, error pages and lapsed certificates all chip away at search rankings. Maintenance stops the slide; technical SEO turns a healthy site into a faster-growing one.
Our technical SEO team can pick up where maintenance ends: crawling and indexing, Core Web Vitals, structured data and the fixes that help Google rank every page you have.
(08) How it works
How does website maintenance work?
Five steps, from the first health check to the monthly routine.
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Health check
We review the site’s platform, hosting, software versions, backups, security, speed and forms, and list what needs attention first.
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Access and handover
We agree what is covered, set up secure access to the site, hosting and domain, and document the accounts so nothing depends on one person.
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Fix the backlog
We take a full backup, then clear the overdue updates, broken links, form problems and speed issues found in the health check.
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Regular care
Updates, backups, monitoring, security scans and speed checks on a schedule, plus the content changes you send us.
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Report and plan
A monthly report of what was done and found, and recommendations for what would make the site work harder.
(09) What is included
What do you get from website maintenance?
The exact scope is agreed with you; these are the essentials we look after.
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01
Safe updates
Core, plugins, themes and apps updated after a backup, with the key pages tested afterwards.
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02
Backups and restores
Scheduled backups stored away from your server, with restores tested.
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03
Security and uptime
Monitoring, malware scans, login protection and SSL and domain renewal checks.
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04
Speed and SEO checks
Page speed, broken links, redirects and Search Console errors reviewed and fixed.
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05
Content changes
Text, images, offers, prices and new pages added for you by a team that knows the site.
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06
Monthly report
A plain-words summary of what was done, what was found and what we recommend next.
(10) Why Webincline
Why choose us to look after your site?
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01
Not just WordPress
We look after WordPress, WooCommerce, Shopify, Webflow, Framer, Wix, Squarespace and hand-coded sites, because we build on all of them.
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02
One team, whole site
Design, development, SEO and marketing sit in one team, so a change to the site never waits for three different suppliers.
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03
Support from day one
Every website we build includes 6 months of free support, and maintenance carries on from there with the people who built it.
(11) Pairs well with
What works well with website maintenance?
A well-kept site is the base for everything that sends visitors to it.
- Technical SEOCrawling, Core Web Vitals and schema fixed so the healthy site ranks.
- Free SEO auditA wider look at content, links and competitors as well as site health.
- WordPress websitesA rebuild on a lean theme when patching costs more than starting fresh.
- Landing pagesNew campaign pages built on the site we already look after.
(12) FAQ
Questions, answered.
Still unsure?
Talk it through with us on a call.
We look at your website, ads and socials with you and point out the quickest wins — you keep the advice either way.
Book a callOr write to webincline@gmail.com
Ongoing work that keeps a website secure, fast and working after launch: software updates, backups, security and uptime monitoring, speed and SEO checks, form and checkout tests, SSL and domain renewals, and content changes.
Because software, browsers and content keep changing. Without regular updates and checks, sites get slower, forms stop working, certificates lapse and security gaps open, and the repair usually costs more than the upkeep.
Small problems build up: outdated plugins, broken forms, slower pages, expired SSL. Eventually the site may be hacked, flagged as unsafe by browsers or go down, often without anyone noticing until leads stop.
Monitoring should run all the time, updates and backups should run regularly, and a fuller review of speed, SEO and security is worth doing at least monthly. Busy online stores need closer attention than small brochure sites.
WordPress, WooCommerce, Shopify, Webflow, Framer, Wix, Squarespace and hand-coded or AI-assisted sites. What is involved differs by platform, and we explain it in the health check.
Less than WordPress, because the platform handles hosting and core updates. They still need apps reviewed, content updated, forms and checkout tested, broken links fixed and speed and SEO checked.
Yes. We start with a health check of the site, fix anything urgent, and then look after it like any other site we work on.
We restore it from a clean backup or clean it up, find and close the gap that let the attacker in, change the affected passwords and check the site with Google if it was flagged.
We take a backup before every round of updates, apply them, then test the key pages, forms and checkout. If something breaks, we roll back and fix the conflict before trying again.
Usually, yes. Compressing images, removing unused plugins or scripts, adding caching and fixing slow pages often makes a clear difference. If the theme or builder itself is the problem, we will tell you a rebuild is better value.
It protects it. Speed, uptime, broken links, errors and security warnings all affect rankings. Growing rankings is the job of SEO; maintenance keeps the base healthy.
Yes. Your site, hosting and domain stay in your name and you keep full admin access. We use our own logins, which you can remove at any time.
Send them by email or WhatsApp with what you want changed. We confirm, make the change and let you know when it is live.
Every website we build includes 6 months of free support after launch: fixes, small changes and help with updates. After that, you can move to website maintenance or look after the site yourself.
It depends on the platform, the size of the site and how many changes you need each month. After a free health check we send a fixed monthly quote with the scope written out.
(13) Free health check
Get your website looked after.
Send us your website address and platform. We run a free health check and reply with what needs attention and a fixed quote to look after it.