(01) Short-video advertising
TikTok ads agency for ads that look like TikToks.
Webincline is a TikTok ads agency for brands that want sales, leads and app installs from the For You feed. We plan hooks that stop the scroll, film or brief native vertical video, boost the posts that already work as Spark Ads, and track every result with the TikTok Pixel and Events API.
Platforms we run
TikTok
- 11+Years in digital marketing
- 500+Clients served
- 100+Influencer campaigns run
- 9:16Every ad made verticalFilmed for the feed, not resized
- In-Feed ads
- Spark Ads
- Creator content
- UGC videos
- Hooks and scripts
- TopView
- Lead generation forms
- Catalogue ads
- TikTok Shop ads
- App install ads
- TikTok Pixel
- Events API
- Retargeting
- Weekly creative tests
(02) The basics
What are TikTok ads, and why do they feel different?
TikTok ads are paid videos shown in TikTok’s For You feed and other placements, bought through TikTok Ads Manager. They look and sound like normal TikToks: full-screen, vertical, with sound on, and people can like, comment, share and follow just as they would with any other post.
That is why they feel different from other ads. On TikTok, polished brand films often get skipped in a second, while a simple phone video of someone using the product can sell well. The platform rewards entertainment and honesty, so the creative is the strategy: the first two seconds decide whether anyone sees the rest.
TikTok suits brands whose customers are on the app and whose product can be shown, not just described: beauty, fashion, food, gadgets, home, fitness, apps, education and local experiences. Availability differs by country; TikTok has been blocked in India since 2020, so we run TikTok campaigns for brands selling in Canada, the USA, the UK, the UAE and other markets where the app operates.
- Native vertical video with sound
- Organic posts boosted as Spark Ads
- Creators who already have your audience
- Pixel and Events API tracking
The first seconds of a TikTok adExample
Brand-film style
- 0–2s: logo animationNothing happens yetSwiped
- Horizontal video, croppedBlack bars, small textLooks like an ad
- Music bed, no voiceSays nothing to sound-on viewersIgnored
- Ends with a sloganNo clear next stepNo action
A good TV ad, but on TikTok it is gone before the product appears.
Native style
- 0–2s: the problem, on cameraA person, a question, a resultStops the scroll
- Vertical, filmed on a phoneCaptions on screenFeels native
- Voice and trending soundMade for sound onWatched
- Clear askTap to shop or sign upAction
The product and the reason to care inside the first two seconds.
An illustration of creative planning, not a client ad.
(03) Tools we use
The platforms we work in.
We set up, run and report from these platforms, and check every number in them before it reaches your report.
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TikTok
In-Feed ads, Spark Ads and creator videos
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Google Analytics 4
Traffic, conversions and revenue by channel
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Google Tag Manager
Conversion tags and events without code changes
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Shopify
Themes, apps, checkout and product pages
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Looker Studio
Live dashboards for your monthly report
Logos belong to their owners. Shown to say which platforms we work in, not a partnership.
(04) Why it works
Why do brands advertise on TikTok?
TikTok decides what to show by what people watch, not who they follow. A good ad can reach far beyond your existing audience.
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Full attention, full screen
Every ad fills the phone with sound on. Nothing else competes for attention while it plays.
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Reach people who do not know you
The For You feed shows content from accounts people do not follow, which makes TikTok strong for finding new customers.
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Social proof built in
Spark Ads keep the likes, comments and shares of the original post, so an ad that people enjoy keeps collecting proof.
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Creators who sell
Creators know how to talk to their audience. Their videos, run as ads, often outperform anything a brand films itself.
(05) Ad types
Which TikTok ads do we run?
Most accounts start with In-Feed and Spark Ads, then add shopping, lead forms or bigger placements once the creative is proven.
01 / 06
In-Feed ads
Videos that appear in the For You feed between organic posts, with a call-to-action button such as Shop now or Learn more. This is the core TikTok ad and where we test most hooks, offers and formats.
- Three to five creative angles per test
- Captions and on-screen text
- Winners scaled, losers paused fast
In-Feed test
Hooks · this week
- “I tried this for 7 days”Winner
- Before and afterTesting
- UnboxingTesting
- Founder storyPaused
02 / 06
Spark Ads
Spark Ads boost an existing organic post, from your own account or from a creator who gives you an authorisation code. The ad keeps the original likes, comments and follower link, so it looks like a real post because it is one.
- Your best organic posts boosted
- Creator posts used with permission
- Comments answered from your account
Spark Ads
Posts to boost
- Own post · high watch timeBoosted
- Creator reviewCode received
- CommentsAnswered
- Profile visitsTracked
03 / 06
Creator and UGC videos
We find creators who fit your audience, brief them on the product and the one message that matters, and use their videos as ads. Our influencer team has run 100+ campaigns, so briefs, approvals and usage rights are handled properly.
- Creators chosen for audience fit
- One clear brief per video
- Usage rights agreed in writing
Creator brief
Video brief
- HookProblem first
- ShowProduct in use
- SayOne benefit
- RightsAgreed
04 / 06
Catalogue and TikTok Shop ads
Online stores can connect a product catalogue and run ads that show the right products to the right shoppers, sending them to your site. Where TikTok Shop is available, shoppers can also buy without leaving the app; we check whether it is open in your country first.
Shopping
Store setup
- Product catalogueSynced
- Pixel purchase eventFiring
- TikTok ShopChecked by country
- RetargetingLive
05 / 06
Lead generation ads
For services, an instant form opens inside TikTok so people can enquire without loading a website. We keep forms short, add a qualifying question and send leads to your CRM or inbox straight away.
Instant form
Free consultation
- Name and phonePre-filled
- Service wantedQuestion
- Privacy policyLinked
- CRM syncLive
06 / 06
TopView and reach campaigns
For launches and big moments, TopView shows your video when people first open the app, and reach campaigns spread one message widely. These cost more and are best used once you know which creative works.
Launch
Launch week
- TopViewBooked
- Reach campaignLive
- Spark AdsLive
- Retargeting viewersNext week
(06) The real problem
Why do most brand ads fail on TikTok?
Because they are made for somewhere else. A horizontal video from YouTube or a polished Instagram ad with a slow intro looks out of place in a feed of phone-filmed clips, and people swipe before the product appears.
The second reason is speed. TikTok creative tires faster than on most platforms, so an ad that works this week may fade in two or three. Brands that test new hooks every week keep finding winners; brands that launch one video and wait usually conclude that TikTok does not work for them.
Ticked0 of 5
Nothing ticked yet. Meta or Google may be a better first step; we can tell you on a call.
Partly ready. A short plan for creative and tracking would get you there.
Ready. TikTok could well be a strong channel for you; let us plan the first tests.
(07) Ads + influencers
The best TikTok ads are often made by creators.
Creators know the trends, the pace and the tone their audience trusts. A creator’s video, boosted as a Spark Ad, carries that trust into your campaign.
Our influencer marketing team has run 100+ campaigns: finding creators, agreeing fees and usage rights, briefing the content and reporting results. The ads team then turns the strongest videos into paid campaigns.
(08) Our process
How do we run your TikTok ads?
Five steps, with creative at the centre of every one.
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Goals and market check
We agree what a sale, lead or install is worth, confirm the countries where TikTok operates for your audience, and look at what competitors and creators already post in your category.
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Tracking setup
The TikTok Pixel and Events API are set up on your site or store, with purchase, lead or install events tested before any spend.
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Creative sprint
We write hooks and scripts, brief your team or creators, and edit a first batch of vertical videos with captions, ready to test against each other.
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Launch and test
Campaigns go live with several videos. We read watch time, click rate and cost per result, scale the winners and replace the rest.
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Refresh and report
New creative enters the test every week or two, budgets follow what converts, and a monthly report and call covers results and the next round of ideas.
(09) What is included
What does our TikTok ads management include?
Strategy, creative and campaign management in one team.
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01
Hooks and scripts
Ideas and scripts for the first seconds that decide whether anyone watches.
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02
Creator sourcing and briefs
Creators chosen for your audience, briefed clearly, with usage rights agreed.
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03
Video editing
Vertical edits with captions, cut-downs and versions for testing.
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04
Pixel and Events API
Sales, leads or installs counted from the browser and the server.
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05
Campaign management
Budgets, audiences and creative checked through the week.
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06
Monthly report and call
Results, the best videos and what to test next.
(10) Why Webincline
Why choose us as your TikTok ads agency?
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01
Creative and ads under one roof
Our content, influencer and ads teams work together, so new videos arrive as fast as TikTok uses them up.
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02
Honest about fit
If your customers are not on TikTok, or the app is not available where you sell, we will say so and suggest a better channel.
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03
Tracked to the sale
We report sales and leads from your store or CRM, not only views and likes.
(11) Pairs well with
What works well with TikTok ads?
Video made for TikTok can work across your other channels too.
(12) FAQ
Questions, answered.
Still unsure?
Talk it through with us on a call.
We look at your website, ads and socials with you and point out the quickest wins — you keep the advice either way.
Book a callOr write to webincline@gmail.com
A TikTok ads agency plans, makes and runs your ads on TikTok: strategy, hooks and scripts, creator sourcing, video editing, Pixel and Events API setup, campaign management in TikTok Ads Manager, and reporting on sales or leads.
No. TikTok has been blocked in India since 2020, so TikTok ads cannot reach people there. We run TikTok campaigns for brands selling in Canada, the USA, the UK, the UAE and other markets where the app operates.
Spark Ads promote an existing organic TikTok post, from your account or a creator’s with their authorisation code. The ad keeps the original likes, comments and shares and links to the real profile.
It helps but is not required. In-Feed ads can run without organic posting. A regularly updated account gives you posts to boost as Spark Ads and makes your profile look trustworthy when people tap through.
We write the hooks and scripts and edit the videos. Footage can come from your team, from creators we brief, or from our content team. We help you choose the mix that suits your budget and product.
Enough to test several ideas at once and replace tired ones regularly. We agree a monthly creative plan with you on the strategy call, based on your budget and how fast your audience tires of ads.
Enough for each campaign to gather results and test several videos. The right amount depends on your market and goal, so we set it with you on the strategy call. Ad spend is paid to TikTok and is separate from our fee.
It depends on the campaigns, markets and how much creative and creator work you need. You get a fixed written scope and quote after the strategy call.
Yes, when the product is visual and the store works well on mobile. Catalogue ads and, where available, TikTok Shop let shoppers move from video to purchase quickly. Purchase tracking with the Pixel and Events API is essential.
Yes. Lead generation ads open an instant form inside TikTok. They work best for services with a broad consumer audience, such as fitness, education, beauty treatments and home services.
Ads can start delivering on the first day. The first few weeks are about finding the hooks and formats that work; results usually become steadier once a few proven videos are running.
The TikTok Pixel is code on your website that reports visits, leads and purchases to TikTok. The Events API sends the same events from your server or store platform, so fewer conversions are missed. TikTok uses this data to find more buyers.
Yes, with the creator’s permission. We agree usage rights and request authorisation codes so their posts can run as Spark Ads, or we use their videos directly in your ad account.
Yes. The TikTok Business Center, ad account, Pixel and catalogue sit in your business name with access for our team.
(13) Book a call
Plan your first TikTok ad tests.
Tell us what you sell and where. We reply with whether TikTok fits, the first hooks we would test and how we would track the results, whether we work together or not.