(01) Mailchimp
Mailchimp email marketing services
Our Mailchimp email marketing services turn an account full of old lists and one-off newsletters into a tidy audience, automation flows that follow up for you, and campaigns worth opening. We write, design and send them, and keep your domain trusted by inboxes.
Platforms we run
Mailchimp



- 11+Years in digital marketing
- 500+Clients served
- 5Email platforms we run
Audience clean-up
Tags
Groups
Segments
Signup formsAutomation flows
Newsletters
Templates
Content blocks
A/B tests
Domain authenticationReports
(02) The basics
Why does Mailchimp feel harder than it should?
Mailchimp usually feels harder than it should because the account grew without a plan: several audiences with the same people in each, tags nobody remembers adding, and templates copied so many times that one change breaks the layout.
Mailchimp email marketing works best with one audience, a short set of tags and groups that describe real interests, segments built from them, and a few automation flows that run in the background while campaigns go out on a steady rhythm.
Mailchimp prices its plans by the number of contacts, so duplicates across audiences and contacts who never engage cost you each month. Cleaning that up is often the quickest saving we make.
- One audience instead of many
- Tags and groups that mean something
- Flows running in the background
- Templates your team can reuse
A Mailchimp account, before and afterExample
Grown over years
- AudiencesFour, same people in eachDuplicated
- TagsDozens, half unusedMessy
- AutomationNone since the welcome emailMissing
- TemplatesCopied, slightly differentDrifting
Every send takes an hour of checking, and some people get it twice.
Cleaned up
- AudiencesOne, with groups for interestsClean
- TagsA short, documented setClear
- AutomationWelcome, follow-up, re-engageLive
- TemplatesOne master, saved blocksConsistent
Sending a newsletter becomes a twenty-minute job.
(03) Tools we use
The platforms we work in.
We set up, run and report from these platforms, and check every number in them before it reaches your report.
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Mailchimp
Audiences, automations and newsletters
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Shopify
Themes, apps, checkout and product pages
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WooCommerce
Online shops on WordPress
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WordPress
Custom themes, blocks and plugins
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Zapier
Zaps that move leads between your apps
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Google Analytics 4
Traffic, conversions and revenue by channel
Logos belong to their owners. Shown to say which platforms we work in, not a partnership.
(04) Why Mailchimp
What is Mailchimp good at?
Mailchimp is not the most advanced tool, but it is familiar and capable once it is set up well.
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An editor people already know
Many teams have used Mailchimp before, so staff can update a newsletter or send a quick announcement without much training.
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Strong for newsletters
Regular updates, events, offers and content round-ups are what Mailchimp does best, with saved templates and content blocks to keep them consistent.
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Automation flows
Mailchimp’s Marketing Automation Flows, previously called Customer Journey Builder, handle welcome, follow-up and re-engagement paths with branching by tags and actions.
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Many integrations
Website builders, stores, form tools and CRMs commonly connect to Mailchimp, so contacts can arrive with useful tags already attached.
(05) What we set up
Which Mailchimp work do we take on?
Five kinds of Mailchimp project. Pick one to see what it includes.
01 / 05
Audience clean-up and structure
We merge duplicate audiences into one, keep each contact’s consent status, replace messy tags with a short documented set, add groups for real interests and archive contacts who bounce or never engage.
- One audience, consent kept
- A tag plan your team can follow
- Fewer billable contacts
Clean-up
Mailchimp audience
- AudiencesMerged
- TagsDocumented
- GroupsAdded
- Inactive contactsArchived
02 / 05
Automation flows
Welcome series, follow-ups after a form or download, event reminders, post-purchase emails for connected stores and re-engagement for quiet contacts, built in Marketing Automation Flows with clear exit rules.
Flows
Marketing Automation Flows
- Welcome seriesLive
- Download follow-upLive
- Event reminderLive
- Re-engagementLive
03 / 05
Newsletters and campaigns, done for you
A monthly calendar, then every newsletter and offer written in your voice, designed, proofread, sent to the right segment at a sensible time and checked afterwards for clicks, unsubscribes and complaints.
Campaigns
This month
- NewsletterWritten
- Event inviteDesigned
- SegmentChosen
- Send timeSet
04 / 05
Templates and brand design
One master template with saved content blocks for headers, products, quotes and calls to action, so every email looks like your brand and reads well on phones and in dark mode.
Design
Template kit
- Master templateBuilt
- Saved blocksAdded
- Mobile checkPassed
- Dark modeChecked
05 / 05
Moving on from Mailchimp
If your needs have outgrown Mailchimp, we move you to Klaviyo, Brevo, HubSpot or Zoho Campaigns: contacts with consent status, tags mapped, flows and templates rebuilt and the new domain set up before the switch.
Migration
Mailchimp → new tool
- ContactsExported
- TagsMapped
- FlowsRebuilt
- DomainAuthenticated
(06) The honest answer
Should you stay on Mailchimp?
Stay on Mailchimp if your email is mainly newsletters, announcements and a handful of automations, and your team already knows it. A clean setup will get you much further than a move.
Consider moving if you run a busy online store that needs product-level flows, if you send a lot of SMS or transactional email, or if your sales team already lives in a CRM with its own email tools.
Ticked0 of 6
Nothing ticked yet. Another platform may serve you better; a call helps us suggest which.
A few ticked. Mailchimp can work, but compare it with the alternatives before you invest more.
Most ticked. Mailchimp suits you; a clean audience and good flows will get much more from it.
(07) Mailchimp + Meta ads
Grow the audience with the right people.
A newsletter is only as useful as the people who receive it. Many Mailchimp lists stop growing once the website sign-up form has done its job.
Our paid ads team runs Facebook and Instagram lead ads and sign-up campaigns that pass new, opted-in contacts into Mailchimp with tags for what they asked about, so your welcome flow starts straight away.
(08) Our process
How do we sort out your Mailchimp?
Five steps. Nothing is deleted or sent without your approval.
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Account review
We go through audiences, tags, groups, segments, forms, flows, templates, recent campaigns and your domain records, and count duplicates and inactive contacts.
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Structure plan
A written plan for one audience, the tags and groups to keep, the segments you need and the flows to build, agreed with you before any change.
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Clean-up and domain
Audiences merged with consent kept, inactive contacts archived after a last re-engagement email, and SPF, DKIM and DMARC set up on your domain.
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Flows and templates
We build the agreed flows, a master template and saved blocks, and test every email on phones, desktop and dark mode.
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Campaigns and reports
We write and send your campaigns each month, test one thing at a time and report clicks, unsubscribes, complaints and the leads or sales that followed.
(09) What is included
What comes with our Mailchimp work?
Whichever project you start with, these come with it.
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01
A documented tag plan
A short list of tags and groups, what each means and when to add it, shared with your team.
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02
Consent kept on every contact
Merges and imports keep each contact’s subscription status, and we never add bought or scraped addresses.
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03
Signup forms that say what they do
Forms and pop-ups that tell people what they will receive and how often, with groups for their interests.
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04
Domain authentication
SPF, DKIM and DMARC on your domain so campaigns are sent as you, not as a shared address.
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05
A clear unsubscribe
A visible unsubscribe link and your postal address in every marketing email, as inboxes and most laws expect.
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06
Monthly report
What was sent, clicks, unsubscribes, complaints and the results that followed, with next month’s plan.
(10) Why Webincline
Why choose us for Mailchimp?
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01
Clean-up first
We fix the audience and the domain before writing anything new, because a tidy account makes every later email cheaper and safer to send.
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02
We tell you if you should move
We also run Klaviyo, Brevo, HubSpot and Zoho Campaigns, so if Mailchimp no longer fits, we say so and plan the move.
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03
Writing and design in-house
Copy, design and sending are done by one team, so newsletters arrive on time and sound like you.
(11) Pairs well with
What works well with Mailchimp?
These services bring new subscribers into Mailchimp and give them somewhere useful to land.
- Meta adsLead ads that add opted-in contacts to your Mailchimp audience with tags.
- Landing pagesSign-up pages for guides, events and offers that feed your welcome flow.
- ZapierSend contacts from forms, sheets and booking tools into Mailchimp automatically.
- On-page SEOBlog posts and pages that rank, bring readers and give newsletters something to share.
(12) FAQ
Questions, answered.
Still unsure?
Talk it through with us on a call.
We look at your website, ads and socials with you and point out the quickest wins — you keep the advice either way.
Book a callOr write to webincline@gmail.com
Audience clean-up and structure, tags, groups and segments, signup forms, automation flows, a master template, monthly campaign writing and design, domain authentication and a monthly report with a call.
Usually one. Separate audiences mean the same person can be stored and billed more than once, and can get the same email twice. Tags, groups and segments inside one audience do the same job more cleanly.
Tags are labels you or your tools add to contacts. Groups are interests that contacts choose themselves, often on a signup form. Segments are saved filters that combine tags, groups and activity to pick who receives an email.
Mailchimp’s pricing page shows its plans priced by the number of contacts in your account. That is why we merge duplicates and archive contacts who never engage. Check mailchimp.com/pricing for current plans; you pay Mailchimp directly.
Mailchimp says it was renamed Marketing Automation Flows in June 2025. The idea is the same: a starting point, such as a signup or a tag being added, followed by emails, waits and branches.
A welcome series for new subscribers, then a follow-up for whatever brings in most sign-ups, such as a guide download or an event. Stores add abandoned cart and post-purchase emails; everyone benefits from a re-engagement flow.
Yes. We agree topics on a monthly calendar, then write, design, proofread and send each newsletter, and report on it afterwards. You approve every email before it goes out.
Common causes are an unauthenticated domain, sending to contacts who have not engaged in a long time, and complaints from people who do not remember signing up. We authenticate your domain, re-engage or archive quiet contacts and tighten signup wording.
Google’s guidelines ask senders of more than 5,000 messages a day to Gmail for SPF, DKIM and DMARC, one-click unsubscribe in marketing email and a spam complaint rate under 0.3%. Smaller senders are still advised to authenticate.
No. We only import people who agreed to hear from you. Mailchimp has its own rules on this, and bought lists bring complaints and bounces that hurt every later send. Check the consent rules in your own country too.
Yes. We export contacts with their status and tags, rebuild flows and templates on Klaviyo, Brevo, HubSpot or Zoho Campaigns, set up the new domain records and run both until the new setup is checked.
Yes. The master template and saved blocks make it easy for your team to send quick updates. We can share the calendar so nobody sends two emails on the same day.
You do. The account should be in your business name and billed to you. We work with our own user login, and the audience, templates and flows stay yours.
(13) Book a call
Let’s make Mailchimp simple again.
Tell us roughly what is in your Mailchimp account and what you send today. We reply with what we would clean up, build and send first.