(01) Klaviyo
Klaviyo email marketing agency
Webincline is a Klaviyo email marketing agency for online stores. We connect Klaviyo to your store, build the flows that react to what each shopper browses and buys, write and design your campaigns, and keep your sending domain healthy, so Klaviyo earns its place on your bill.
Platforms we run
Klaviyo



- 11+Years in digital marketing
- 500+Clients served
- 5Email platforms we run
Shopify integration
Welcome series
Browse abandonment
Abandoned checkout
Post-purchaseBack in stock
Win-back
Segments
Sign-up forms
Product blocks
A/B testsSPF, DKIM and DMARC
Flow reports
(02) The basics
Why do online stores choose Klaviyo?
Online stores choose Klaviyo because it reads store data directly: every product a shopper views, every checkout they start and every order they place becomes an event that can start a flow or define a segment. That turns email from one newsletter for everyone into messages that follow each shopper.
A Klaviyo agency does the work that the software leaves to you: connecting the store cleanly, deciding which flows to build and in what order, writing and designing every email, building segments that stay accurate, and reading the reports so the next change is based on sales, not guesses.
Klaviyo is not the cheapest tool. Its pricing is based on active profiles, the contacts you are allowed to email, so a large list of people who never open costs money every month. Part of our job is keeping that list lean.
- Flows triggered by store events
- Segments built on real orders
- Product blocks filled from your catalogue
- Reports that tie emails to sales
One shopper, two Klaviyo accountsExample
Default setup
- Viewed a productNothing is sentMissed
- Started checkoutOne generic reminderBasic
- First orderSame newsletter as everyoneGeneric
- 90 days quietStill emailed every weekCostly
Klaviyo is installed, but the store data is barely used.
Set up by us
- Viewed a productBrowse reminder with that productSent
- Started checkoutThree-step checkout flowLive
- First orderThank-you, how-to and review requestLive
- 90 days quietWin-back, then suppressedManaged
Same store, same list: every step answers what the shopper did.
(03) Tools we use
The platforms we work in.
We set up, run and report from these platforms, and check every number in them before it reaches your report.
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Klaviyo
Shopify flows, segments and campaigns
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Shopify
Themes, apps, checkout and product pages
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WooCommerce
Online shops on WordPress
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Meta Ads Manager
Facebook and Instagram campaigns in one account
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Instagram
Reels, carousels, Stories and DMs
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Google Analytics 4
Traffic, conversions and revenue by channel
Logos belong to their owners. Shown to say which platforms we work in, not a partnership.
(04) Why Klaviyo
What does Klaviyo do better?
For stores, a few Klaviyo strengths matter far more than the long feature list.
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Store data in every email
Orders, products, prices and browsing sync from your store, so an email can show the exact item someone left behind or the next product that fits their last order.
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Segments that update themselves
Groups such as first-time buyers, repeat customers, high spenders or shoppers who stopped opening refresh on their own as people buy, browse or go quiet.
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Revenue per flow and campaign
Klaviyo attributes orders to the emails that led to them, so you can see which flows earn and which need work. We explain how that attribution is counted so you read it fairly.
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Email and SMS together
Klaviyo also sends SMS, so a flow can mix both and respect each shopper’s consent for each channel. We add SMS only where it helps and where people agreed to it.
(05) What we set up
Which Klaviyo flows do we build?
Five groups of work cover nearly every Klaviyo account we touch. Pick one to see what is inside.
01 / 05
Klaviyo setup and store integration
We connect Klaviyo to Shopify, WooCommerce or your platform, check that product views, checkouts and orders arrive as events, import past customers with their consent status, and set up your sending domain before the first email.
- Store events tested end to end
- Past customers imported with consent
- Branded sending domain
Setup
yourstore.com · Klaviyo
- Store integrationConnected
- EventsTested
- ContactsImported
- Sending domainVerified
02 / 05
Browse, cart and checkout flows
The flows that catch shoppers before they forget you: browse abandonment for people who viewed products, abandoned cart and abandoned checkout reminders, and back-in-stock alerts, each with product blocks and clear exit rules once someone buys.
Flows
Before the order
- Browse abandonmentLive
- Abandoned checkoutLive
- Back in stockLive
- Exit on purchaseSet
03 / 05
Welcome, post-purchase and win-back
A welcome series that turns a sign-up into a first order, post-purchase emails that help people use what they bought and ask for a review, cross-sell emails timed to when a refill or next item makes sense, and win-back for customers who have gone quiet.
Flows
After the order
- Welcome seriesLive
- Post-purchaseLive
- Review requestLive
- Win-backLive
04 / 05
Campaigns and segments
Launches, sales, seasonal pushes and newsletters, planned on a monthly calendar and sent to the segments most likely to care, with engaged-only sending so inactive profiles do not drag down inbox placement.
Campaigns
This month
- New collectionScheduled
- VIP early accessSegmented
- NewsletterWritten
- Engaged-only sendOn
05 / 05
Klaviyo account audit
For stores already on Klaviyo that feel it should earn more. We review every flow, form, segment and recent campaign, the domain records and the profile count, then send a written list of fixes in order of impact.
Audit
Klaviyo review
- FlowsReviewed
- Sign-up formsChecked
- Inactive profilesCounted
- Fix listReady
(06) The honest answer
Is Klaviyo worth it for your store?
Klaviyo pays off when your store has steady traffic, a catalogue people buy from more than once and enough orders for flows to learn from. A store with a few dozen orders a month and a small list may get most of the value from a cheaper tool first.
Most underperforming Klaviyo accounts we see have the same story: a couple of default flows switched on, a list full of profiles who never open, and campaigns sent to everyone. Fixing those three usually matters more than any new feature.
Ticked0 of 6
Nothing ticked yet. Your Klaviyo account is likely leaving sales unclaimed; an audit shows where to start.
A few ticked. The basics are there, but the flows and segments need tightening.
Most ticked. Your account is in good shape; testing and new flows are the next step.
(07) Klaviyo + Shopify
Better store data, better flows.
Klaviyo flows can only be as good as the events your store sends. Missing product images, messy collections or a checkout that does not report properly all show up later as broken emails.
Our web design team builds and fixes Shopify stores, so we can clean up product data, sign-up forms and checkout tracking at the source instead of working around them in Klaviyo.
(08) Our process
How does a Klaviyo project run?
Five steps. You see and approve every flow before it goes live.
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Account and store review
We look at your store integration, event data, existing flows, forms, segments and domain records, and how many of your profiles actually engage.
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Flow and segment plan
A written plan of the flows to build or rebuild first, the segments they need, and the timing and exit rules for each, based on your order data.
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Build, write and design
We write the copy, design templates that match your store, add dynamic product blocks and test every email on phones, desktop and dark mode.
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Launch and campaigns
Flows go live one by one, then we plan and send monthly campaigns to the right segments, with engaged-only sending switched on.
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Test, prune and report
Monthly A/B tests on subject lines, offers and timing, regular clean-up of inactive profiles, and a plain report of what each flow and campaign earned.
(09) What is included
What comes with our Klaviyo work?
Whether you start with a setup, an audit or monthly management, these are always part of it.
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01
Clean store integration
Product, checkout and order events checked, so flows and segments work from accurate data.
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02
Written and designed emails
Copy in your brand voice and templates that match your store, never a default Klaviyo layout.
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03
Sign-up forms with consent
Pop-ups and embedded forms with clear wording about what people sign up for, with email and SMS consent kept separate.
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04
Domain authentication
SPF, DKIM and DMARC on a branded sending domain, checked before volume goes up.
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05
List hygiene
Bounces and long-inactive profiles suppressed on a schedule, so you are not paying to email people who never open.
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06
Monthly report and call
What each flow and campaign earned, what we tested and what we change next, reviewed together.
(10) Why Webincline
Why choose us for Klaviyo?
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01
We build stores too
We design and develop Shopify and WordPress stores, so store-side problems that break Klaviyo flows get fixed where they start.
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02
Your account, your data
Klaviyo stays in your business name and billed to you. We work with our own user access, and everything we build stays yours.
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03
No made-up numbers
We report from your Klaviyo and store data and explain how revenue is attributed, instead of quoting industry averages at you.
(11) Pairs well with
What works well with Klaviyo?
Klaviyo turns visitors into repeat buyers. These services bring the visitors and keep the data flowing.
- Shopify storesA store whose product and checkout data Klaviyo can use properly.
- Meta adsAds that grow your list and send shoppers your flows can follow up.
- Google AdsSearch and Shopping traffic from people already looking to buy.
- ZapierSend reviews, support tickets or offline sales into Klaviyo as events.
(12) FAQ
Questions, answered.
Still unsure?
Talk it through with us on a call.
We look at your website, ads and socials with you and point out the quickest wins — you keep the advice either way.
Book a callOr write to webincline@gmail.com
It sets up and runs Klaviyo for you: connecting your store, building flows and segments, writing and designing campaigns, protecting deliverability and reporting what each email earned. You keep the account; the agency does the daily work in it.
A welcome series and an abandoned checkout flow, because they reach people at their most interested moment. Browse abandonment, post-purchase and win-back usually come next. Your order data decides the exact order.
Abandoned checkout fires when someone starts checkout and leaves, often after entering their email. Abandoned cart catches people who added items but never reached checkout, which needs the shopper to be known to Klaviyo already. We usually run both, with rules so nobody gets two reminders for the same cart.
Klaviyo prices by active profiles, the contacts you are able to send marketing email to, as listed on klaviyo.com/pricing. That is why we suppress long-inactive profiles: keeping people who never open costs money and hurts inbox placement. Check Klaviyo’s pricing page for current plans.
Yes. Your Klaviyo subscription is billed by Klaviyo to your business. Our fee covers setup, strategy, writing, design and management. After a short call we send a written scope and a quote.
Yes. Klaviyo lists integrations with Shopify, WooCommerce, Wix and other store platforms. We connect the store, then test that product views, checkouts and orders arrive as events before any flow depends on them.
Yes. We export contacts with their consent status, rebuild your best flows and templates in Klaviyo rather than copying weak ones, warm up the new sending domain and switch off the old flows only when the new ones are tested.
Yes. We review flows, forms, segments, campaigns, profile count and domain records, then send a written list of fixes in order of impact. You can apply them yourselves or ask us to.
The usual causes are a sending domain without SPF, DKIM or DMARC, sending campaigns to people who have not opened in months, a sudden jump in volume, or spam complaints. We fix the domain records first, then move campaigns to engaged segments and clean the list.
Google’s sender guidelines say that senders of more than 5,000 messages a day to Gmail need SPF, DKIM and DMARC, one-click unsubscribe in marketing emails and a spam complaint rate below 0.3%. We set up and watch all of these for you.
Only where it helps, such as shipping updates or a last checkout reminder, and only for people who opted in to SMS separately. SMS consent rules are strict and differ by country, so check your own obligations before you start.
With sign-up forms and pop-ups that offer something real, a checkbox at checkout, and ads that send people to a sign-up page. We never buy, rent or scrape lists, and every form says clearly what people are signing up for.
Monthly, from your Klaviyo and store data: revenue attributed to each flow and campaign, clicks, unsubscribes, spam complaints and list growth. We explain Klaviyo’s attribution window so the numbers are read fairly.
You do. The account is in your business name and billed to you. We work with our own user login, and every flow, template and segment stays yours if we stop working together.
(13) Book a call
Let’s make Klaviyo earn its place.
Send your store address and tell us which Klaviyo flows are live today. We reply with what we would fix first and what it would take.