(01) Webflow
Webflow development
Our Webflow development team builds marketing sites on a clean design system and a CMS your team can run without a developer: pixel-precise design, fast hosting, SEO in every template, and 6 months of free support after launch.
Platforms we run
Webflow
- 150+Custom websites built
- 11+Years in digital marketing
- 500+Clients served
- 6 monthsFree supportOn every website we build
- Design systems
- Components
- Class naming
- Webflow CMS
- Collection templates
- Interactions
- Responsive breakpoints
- Forms
- SEO fields
- Schema markup
- 301 redirects
- Localisation
- Hosting and SSL
- Editor training
(02) The basics
What is Webflow development?
Webflow development is building a website in Webflow, a visual development platform where layouts are made with real HTML and CSS properties instead of drag-and-drop blocks. The result is a custom site with clean code, a built-in CMS and fast hosting, without a theme or plugins underneath.
It is best for marketing sites that grow: companies with a blog, resources, case studies or many landing pages, where the marketing team wants to publish without waiting for a developer. Designers get precise control; editors get a simple way to update content.
The trade-offs: Webflow takes real skill to build well, plan costs rise with CMS items and traffic, its online store is basic next to Shopify, and while static pages can be exported, the CMS and hosting stay on Webflow. A good build plans for those from the start.
- Best for content-rich marketing sites
- A CMS your team runs without code
- Clean HTML and CSS, no theme bloat
- Not the best choice for large stores
Publishing a new case studyExample
Developer-only site
- DraftWritten in a documentDone
- BuildTicket to a developerWaiting
- LayoutCopied from another pageInconsistent
- SEO fieldsOften forgottenMissing
Content waits on code, so it ships late or not at all.
Webflow with CMS
- DraftWritten in the CMSDone
- BuildThe template does the layoutInstant
- LayoutSame design every timeConsistent
- SEO fieldsRequired on every itemFilled
Your team publishes; the design system keeps it on brand.
(03) Tools we use
The platforms we work in.
We set up, run and report from these platforms, and check every number in them before it reaches your report.
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Webflow
Design systems, CMS and interactions
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Google Search Console
Indexing, queries, clicks and page experience
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Google Analytics 4
Traffic, conversions and revenue by channel
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Google Tag Manager
Conversion tags and events without code changes
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Cloudflare
CDN, caching, SSL and security rules
Logos belong to their owners. Shown to say which platforms we work in, not a partnership.
(04) Why Webflow
Why choose Webflow for your website?
Webflow sits between hand-coded sites and website builders: custom design and clean code, with an editor for your team.
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Precise, custom design
Every margin, font size and breakpoint is set exactly, so the site matches the design rather than a theme’s idea of it.
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Marketers publish
Blog posts, case studies and landing pages go live through the CMS and editor, without a developer ticket.
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SEO control
Titles, descriptions, Open Graph, canonical tags, redirects, schema and sitemaps can be set per page and per CMS template.
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Hosting and security
Webflow hosts on a global network with SSL included, with no plugins to patch and no server to maintain.
(05) What we build
What Webflow work do we take on?
Five kinds of Webflow project cover most of what we do. Pick one to see what is involved.
01 / 05
New Webflow websites
Company and marketing sites designed around your buyers and built on a component system: home, services or product, pricing, about, blog and contact, with forms and tracking connected.
- Page plan and messaging
- Design system and components
- CMS and SEO fields set up
Build
yourbrand.com · Webflow
- Page planApproved
- ComponentsBuilt
- CMSSet up
- DomainConnected
02 / 05
Design systems and components
A definitive list of components and patterns, with consistent class naming, so new pages are assembled from proven parts and the site stays tidy as it grows.
System
Component library
- Type scaleDefined
- Colour tokensDefined
- SectionsBuilt
- Class namingDocumented
03 / 05
CMS builds
Collections and templates for blogs, resources, case studies, team pages or locations, with reference fields, filters and SEO fields that fill titles and schema automatically.
CMS
Collections
- BlogSet up
- Case studiesSet up
- AuthorsLinked
- SEO fieldsMapped
04 / 05
Moving to Webflow
From WordPress, Wix or a coded site. We rebuild the design, import content into the CMS, map every old URL to its new address with 301 redirects and check Search Console after launch.
Migration
Old site → Webflow
- Posts importedDone
- Old URLs → new301
- ImagesOptimised
- Search ConsoleWatched
05 / 05
Webflow clean-up and speed
For Webflow sites that have grown messy: duplicate classes, heavy interactions, oversized images and pages built one-off. We clean up the structure, speed up key pages and turn repeated layouts into components.
Clean-up
Site health
- Unused classesRemoved
- ImagesCompressed
- InteractionsLighter
- ComponentsCreated
(06) The honest answer
When is Webflow the wrong choice?
Webflow is the wrong choice for a large online store, for sites that need complex logins or app features, and for owners who want to drag things around freely: its editor is built to protect the design, not to redesign pages.
It also costs more as the CMS grows, so we check your content plans against Webflow’s plan limits before recommending it. If another platform fits better, we will say so.
Ticked0 of 6
Nothing ticked yet. Webflow may not suit you; Framer, Wix or Shopify could fit better.
A few ticked. Webflow could work; compare it with WordPress and Framer before deciding.
Most ticked. Webflow is likely a strong fit for your marketing site.
(07) Webflow + SEO
A CMS is only useful if pages rank.
Webflow makes publishing easy, which is exactly why many Webflow sites fill up with posts that never get a visit. The difference is a plan: which questions buyers search, which page answers each one, and how they link together.
Our SEO team plans the CMS around search demand before we build it, and writes or briefs the content that fills it, so every new item has a reason to rank.
(08) Our process
How does a Webflow build work?
Five steps, adapted from the process behind our 150+ custom websites. You approve each stage before we move on.
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Brainstorming and assessment
We work with you to understand your buyers, your content plans and who will run the site. No two companies are alike, so discovery is tailored to your project.
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Development roadmap
A roadmap with a definitive list of components and patterns that make up the design system, the CMS collections, any planned future enhancements, and a timeline for design and implementation.
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Design
Page designs for phone and desktop around your brand, shared as we go so you can comment before anything is built.
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Build and test
We build the components and pages in Webflow, fill the CMS, connect forms and analytics, set SEO fields and redirects, and test speed and layout on every breakpoint.
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Handoff and support
We publish to your domain, train your editors, hand over the component guide and stay on with 6 months of free support.
(09) What is included
What comes with every Webflow site?
Every Webflow site we build launches with these in place.
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01
Custom design
Layouts, type and colours designed for your brand, built exactly as approved.
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02
Component system
Reusable sections and consistent class naming, so the site stays tidy as it grows.
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03
CMS and templates
Collections for posts, resources or case studies, with templates and SEO fields mapped.
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04
SEO and speed
Titles, descriptions, Open Graph, schema, redirects, compressed images and light interactions.
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05
Forms and tracking
Forms connected to email or your CRM, with Google Analytics and conversion tracking.
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06
Training and 6 months support
Editor training and a component guide for your team, then 6 months of free support.
(10) Why Webincline
Why choose us for Webflow?
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01
Built to be run by you
We build for the people who will edit the site after launch, with components and CMS fields that make the right thing easy.
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02
SEO planned in
Our SEO team shapes the CMS and page plan before the build, so the site is ready to rank, not retrofitted later.
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03
Platform-neutral advice
We build on Webflow, Framer, WordPress, Shopify, Wix and Squarespace, so we recommend Webflow only when it fits.
(11) Pairs well with
What works well with a Webflow site?
A Webflow site brings the most when its content is planned, found and followed up.
(12) FAQ
Questions, answered.
Still unsure?
Talk it through with us on a call.
We look at your website, ads and socials with you and point out the quickest wins — you keep the advice either way.
Book a callOr write to webincline@gmail.com
It is designing and building a website in Webflow, a visual development platform that produces real HTML and CSS, with a built-in CMS and hosting. A good build also includes a component system and editor setup for your team.
Companies with content-rich marketing sites, such as blogs, resources, case studies or many landing pages, where a marketing team wants to publish without a developer and the design must stay consistent.
It takes skill to build well, plan costs rise with CMS items and traffic, its online store is basic compared with Shopify, and the CMS and hosting stay on Webflow. Static pages can be exported, but not the CMS as a working site.
Webflow gives cleaner code, no plugins to maintain and a safer editor, but costs more as it grows and has fewer integrations. WordPress gives full ownership and almost any feature, but needs regular maintenance. We recommend one after hearing your plans.
Yes. It produces clean HTML, loads fast and lets you set titles, descriptions, canonical tags, Open Graph, redirects, schema and sitemaps, including automatically from CMS fields.
Yes. Your editors can change text and images and publish CMS items in Webflow’s editor. We build templates and components so their changes stay on brand.
Yes. We rebuild the design, import posts and other content into the CMS, redirect every old URL and check Search Console after launch so you keep your rankings.
Webflow has a basic online store that works for a small range of products. For a large catalogue, subscriptions or complex shipping, we recommend Shopify, sometimes alongside a Webflow marketing site.
Yes. Webflow offers localisation for translated pages and CMS content as a paid add-on. We check the cost and setup against your markets before designing for it.
Yes. Form submissions can go to email, HubSpot, Zoho or another CRM through native integrations or an automation tool, and each one can be tracked as a conversion.
Yes. Your Webflow site plan, and add-ons such as localisation, is billed to you directly by Webflow. Our fee covers design, build and setup.
The site should be in a Webflow workspace you own, with us invited while we work, so the site, the domain and the content always stay with you.
Every website includes 6 months of free support after launch: fixes, small changes and help for your editors.
It depends on the number of templates, the CMS work, interactions and any migration. After a short call we send a fixed quote with the scope written out.
(13) Get a quote
Let’s build your Webflow site.
Tell us what your business does, what you publish and who will run the site. We reply with an honest view on whether Webflow fits, a plan and a fixed quote.