OurKnots · Meta ads
OurKnots on Meta ads: 12 to 118 purchases a month
OurKnots sells fabric laces, borders and trims through a Shopify store that took its first order in November 2024. In Feb 2025 its Meta ads spent ₹32.7K for 12 purchases. In Sep 2026, Meta reported 118 purchases at a 5.13x ROAS, and the store did ₹3.84 lakh from 152 orders.
OurKnots · 2025 – 2026
Meta purchases a month · trend illustrative
- Meta purchases a month
- 12 →to 118
- Growth
- 9.8×
(01)
The challenge
Why were returns thin for a year?
This did not start as a success story. For most of 2025 the account spent money without a clear engine behind it: in February 2025 a ₹32K budget was split across eight campaigns at once, for 12 purchases and a 0.72x ROAS.
Catalogue, engagement and messenger campaigns brought reach and chats but very few purchases. Sale pushes for Holi, summer and June worked for a month and faded the next. Even at ₹60K a month in September 2025, every rupee returned only about ₹1.80.
- Feb 2025: ₹32.7K spent for 12 purchases, a 0.72x ROAS
- Jun 2025 hit 3.02x, then July fell back to 1.57x
- Jan 2026: a post-festive dip to 1.75x
(02)
What we did
What turned the account around?
No single trick: a simpler account, better creative and decisions made on real revenue.
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Structure Fewer, stronger campaigns
Instead of a small budget split across up to eight campaigns, four sale campaigns and one awareness campaign now carry the spend, so Meta can actually learn.
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Creative Creative as the main lever
A steady rhythm of new offer angles, formats and hooks, with tired creative retired before it can push the cost per purchase up.
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Dec 2025 A cheap awareness layer
Around ₹3K a month of video awareness reaches over a million people and keeps retargeting audiences full of warm shoppers.
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Every day Decisions on real revenue
Meta’s numbers are checked against Shopify daily, so budget follows money in the bank, not platform-reported results alone.
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Oct 2025 The store’s first ₹1 lakh month
126 orders and ₹1.54 lakh of total sales in the Diwali month.
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Sep 2026 The record month
152 orders and ₹3.84 lakh of store sales. Meta reported 118 purchases worth ₹3.62 lakh at 5.13x, and the best sale campaign returned 9.94x.
(03)
The result
What does the store sell now?
Meta purchases went from 12 in Feb 2025 to 118 in Sep 2026. Spend a little more than doubled, from ₹32.7K to ₹70.6K, while revenue reported by Meta went from ₹23.4K to ₹3.62 lakh and the cost per purchase fell from ₹2.7K to ₹598.
Add up what Meta and Google each report and you get more than the store sold, because a shopper who clicked both ads is counted by both. So the account is judged on Shopify: everything the store sold divided by everything spent on ads. In September 2026 that blended number was 4.82x.
Months marked “partial” had part of the campaign list outside the screenshot, so the figure shown is a floor; May 2025 has no screenshot. The campaigns are still running.
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ROAS (x), Meta
0.72 to 5.13
Feb 2025 → Sep 2026
-
Shopify orders a month
10 to 152
Feb 2025 → Sep 2026
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Cost per purchase, ₹
2,700 to 598
Feb 2025 → Sep 2026 · lower is better
Screenshots from the accounts
Straight from the client’s own dashboards: nothing redrawn, nothing averaged.
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Screenshot coming soon
Results and cost per resultMeta Ads Manager -
Screenshot coming soon
Every month since Feb 2025Meta Ads Manager -
Screenshot coming soon
Leads as they arriveCRM
View as a table
| When | Meta purchases a month |
|---|---|
| Feb 2025 | 12 |
| Mar 2025 | 15 |
| Apr 2025 | 16 |
| Jun 2025 | 29 |
| Jul 2025 | 15 |
| Aug 2025 | 40 |
| Sep 2025 | 72 |
| Oct 2025 (partial) | 78 |
| Nov 2025 (partial) | 34 |
| Dec 2025 (partial) | 15 |
| Jan 2026 | 39 |
| Feb 2026 | 51 |
| Mar 2026 (partial) | 70 |
| Apr 2026 | 70 |
| May 2026 | 63 |
| Jun 2026 | 71 |
| Jul 2026 | 116 |
| Aug 2026 | 87 |
| Sep 2026 | 118 |
(04)
Services used
Each card opens the service page, with what we do and how we report it.
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