(01) Email marketing services
Email marketing services that sell while you sleep.
Webincline offers email marketing services for online stores and service businesses: we build the email automation flows that welcome new subscribers, bring back abandoned carts and win back lapsed customers, then design, write and test your regular campaigns on the platform you already use, with deliverability checked so your emails land in the inbox.
- 11+Years in digital marketing
- 500+Clients served
- 5Email platforms we run
- Klaviyo
- Brevo
- Mailchimp
- HubSpot
- Zoho Campaigns
- Welcome flows
- Abandoned-cart flows
- Win-back flows
- Campaign design and copy
- List growth and segments
- A/B testing
- SPF, DKIM and DMARC
- Monthly reports
(02) Flows first
Which email flows should you build first?
Start with the email automation flows that answer what a subscriber or customer just did: a welcome series for new sign-ups, an abandoned-cart or abandoned-enquiry reminder, a post-purchase series and a win-back for people who have gone quiet. These flows are set up once and then send on their own, to every person, at the right moment. Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services, and flows do that without anyone pressing send.
The welcome flow comes first because new subscribers are paying the most attention. In three to five emails it says who you are, delivers what the sign-up form promised, shows your best products or services and answers the questions that stop people buying. For an online store, the abandoned-cart flow comes next: a reminder within hours of leaving, then one or two follow-ups with reviews, delivery details or an answer to a common doubt.
For service businesses the second flow is usually an enquiry nurture: a lead who asked for a quote or downloaded a guide gets useful emails over the following weeks until they are ready to book a call. After that come post-purchase emails (thank you, how-to, review request, the next product to try) and the win-back flow, which reminds lapsed customers why they bought and gives them a reason to return. Campaigns such as launches, offers and newsletters then sit on top of the flows.
- Welcome series for every new subscriber
- Abandoned-cart and enquiry reminders
- Post-purchase and review requests
- Win-back for lapsed customers
(03) Platforms we work with
Which email platform is right for you?
Five platforms, each best at something different. If you already use one, we usually keep it. If you are choosing, the right one depends on what you sell, your list size, the tools it must connect to and your budget, and we explain our pick on the first call.
-
01
Klaviyo
Best for Shopify and other online stores that want flows and segments built on what people browse and buy, with product blocks and revenue reporting per email.
-
02
Brevo (Sendinblue)
Best for small businesses that want email, SMS and WhatsApp in one place, with pricing based on emails sent rather than contacts stored.
-
03
Mailchimp
Best for newsletters and simple automations, with easy templates and a familiar editor your team can use without training.
-
04
HubSpot email marketing
Best for businesses already on HubSpot CRM that want marketing emails, forms and sales deals tracked on the same contact record.
-
05
Zoho Campaigns
Best for teams on Zoho CRM, Books or Desk that want email campaigns and automations synced with the rest of their Zoho apps at a low cost.
(04) Deliverability and consent
Will your emails reach the inbox?
Only if your domain is set up properly and your list is clean and opted in. Gmail and Yahoo now expect bulk senders to authenticate their domain, make unsubscribing easy and keep spam complaints low, so we check these before the first send.
-
SPF, DKIM and DMARC
We add or fix the DNS records that prove your emails really come from your domain: SPF lists who may send, DKIM signs each email and DMARC tells inboxes what to do with fakes.
-
Opt-in lists only
We email only people who agreed to hear from you, keep a record of how they signed up, and never buy, rent or scrape lists. Consent rules differ by country, so check your own obligations.
-
An unsubscribe in every email
Every marketing email carries a clear unsubscribe link and your business address, and people who opt out are removed straight away.
-
List hygiene
Bounced, fake and long-inactive addresses are suppressed or sent a last re-engagement email, so the people who do want your emails keep getting them.
(05) Our process
How do we set up and run your emails?
Five steps, from the first audit to monthly campaigns. You approve every flow and campaign before it goes live, and you see what each step changed.
-
Audit and plan
We review your platform, list, sign-up forms, past emails and domain setup, then send a written plan: which flows to build first, which segments to create and what to fix before sending more.
-
Domain and list setup
We set up SPF, DKIM and DMARC, a sending domain that matches your brand, clean sign-up forms with clear consent wording, and the segments your flows and campaigns need.
-
Flows built and written
We write and design the welcome, abandoned-cart or enquiry, post-purchase and win-back flows, set the timing and conditions, and test every email on desktop, mobile and dark mode before switching them on.
-
Campaigns designed and sent
We plan a monthly calendar of launches, offers, newsletters and seasonal emails, then write the copy, design on-brand templates and send to the right segments at the right time.
-
Testing and monthly reports
We A/B test subject lines, content and send times, watch deliverability, and every month report what each flow and campaign brought in, with the next tests agreed on a call.
(06) Monthly management
What does monthly email management include?
Once your flows are live, we run your email marketing every month. The same core work each time, adjusted to your offers, your season and what the reports show.
-
01
Campaign calendar
A monthly plan of launches, offers and newsletters, agreed with you before anything is written.
-
02
Design and copy
Subject lines, preview text, copy and mobile-first designs that match your brand, for every campaign.
-
03
Flow improvements
Existing flows reviewed and improved, and new ones added as your products, offers and data grow.
-
04
A/B testing
One clear test at a time on subject lines, offers, layouts or send times, with the winner applied.
-
05
List growth and segments
Sign-up forms and pop-ups improved, and segments by interest, purchase and engagement kept up to date.
-
06
Deliverability checks
Domain records, bounces, spam complaints and inbox placement watched, and problems fixed before they grow.
-
07
Monthly report
Opens, clicks, unsubscribes and the sales or leads each flow and campaign brought in, explained in plain words.
-
08
Monthly call
A call with your project manager to review the month and agree the next campaigns and tests.
(07) Who it suits
Which businesses gain most from email?
Any business that collects email addresses and sells more than once, or sells after some thought. These are the setups we see most often.
- E-commerceWelcome, cart, post-purchase and win-back flows
- Education & study abroadEnquiry nurture, intake reminders and events
- Clinics & healthcareAppointment reminders, aftercare and newsletters
- TravelTrip ideas, offers and pre-departure emails
- B2B and manufacturingLead nurture, product updates and reorders
- Agencies & consultantsNewsletters, guides and booking follow-ups
(08) Pairs well with
What works well with email?
Email works best when it is connected to the rest of your business. These services feed it subscribers and data, and put its results to work.
- ZapierSend new leads from forms, sheets and other apps into your email platform without code.
- HubSpot CRMMarketing emails, forms and sales deals on one contact record, from first click to sale.
- Shopify storesA store whose browsing and purchase data powers your cart, post-purchase and win-back flows.
- ManyChatCollect opted-in email addresses from Instagram and Messenger chats and pass them to your flows.
(09) FAQ
Questions, answered.
Still unsure?
Talk it through with us on a call.
We look at your website, ads and socials with you and point out the quickest wins — you keep the advice either way.
Book a callOr write to webincline@gmail.com
An audit of your current setup, domain authentication (SPF, DKIM and DMARC), sign-up forms and segments, automation flows such as welcome, abandoned-cart, post-purchase and win-back, monthly campaign design and copy, A/B testing, deliverability checks and a monthly report with a call.
A welcome series for new subscribers, then an abandoned-cart flow for online stores or an enquiry nurture for service businesses. After those come post-purchase emails and a win-back flow. The audit plan sets the order for your business.
Klaviyo suits online stores, Brevo suits small businesses that also want SMS and WhatsApp, Mailchimp suits newsletters and simple automations, HubSpot suits teams already on HubSpot CRM, and Zoho Campaigns suits businesses on Zoho apps. If your current platform works, we usually keep it.
Yes. We export your contacts with their consent status and tags, rebuild your segments, templates and flows on the new platform, set up the new sending domain records and run both side by side until the new setup is checked.
They are DNS records on your domain. SPF lists the services allowed to send email for you, DKIM adds a signature that proves an email was not changed, and DMARC tells inboxes what to do with email that fails those checks. Gmail and Yahoo expect bulk senders to have them, so yes, we set them up first.
Common causes are missing or broken domain records, sending to old or bought lists, sudden jumps in volume, many spam complaints and hard-to-find unsubscribe links. We check each of these, fix what we find and clean the list before sending more.
No. We only email people who opted in to hear from you. Bought lists hurt deliverability, bring spam complaints and can break consent rules. Instead we grow your list with sign-up forms, pop-ups, lead magnets and checkout opt-ins. Rules differ by country, so check your own legal obligations.
Yes. We write subject lines, preview text and copy in your brand voice, design mobile-first templates and test every email on desktop, mobile and dark mode before it is sent. You approve each one first.
As often as you have something useful to say and your list stays engaged. Many businesses start with two to four campaigns a month on top of their flows, then adjust based on unsubscribes, complaints and sales in the monthly report.
Each month we report opens, clicks, unsubscribes, spam complaints and the sales or leads each flow and campaign brought in, using your platform and store or CRM data. We focus on revenue and leads, because open rates alone can be misleading.
You do. We recommend the platform account sits in your business name and that you pay the platform directly. We work in it with our own user access, and the list, templates and flows stay yours if we stop working together.
Yes. Our team works from Chandigarh with clients in Canada, the USA, the UK, the UAE and more, and schedules sends and calls in your time zone.
(10) Book a call
Let’s plan your email flows.
Tell us what you sell, which platform you use and which emails you send today. We come back with the flows we would build first, what to fix and what it would take, whether we work together or not.