(01) Dynamics 365
Microsoft Dynamics 365 CRM
We set up Microsoft Dynamics 365 CRM for companies that already run on Microsoft 365: Dynamics 365 Sales configured around your process, leads and deals working inside Outlook and Teams, automation through Power Automate, and Copilot switched on where it saves your sellers time.
Platforms we run
Microsoft Dynamics 365

- 11+Years in digital marketing
- 500+Clients served
- YoursTenant, licences and dataWe work as guest admins
Dynamics 365 SalesLeads and opportunities
Business process flows
Security rolesOutlook integration
Teams calling
Power AutomatePower BI
Forecasts
Sales sequencesCopilot
Data migration
User training
(02) The basics
What is Microsoft Dynamics 365 CRM?
Microsoft Dynamics 365 CRM usually means Dynamics 365 Sales: Microsoft’s CRM for managing leads, accounts, opportunities and forecasts. Its main advantage is that it belongs to the Microsoft world your team already uses, so emails in Outlook, calls through Teams and Power BI reports can all connect to the same customer.
That also makes setup more involved than most CRMs. Licences, security roles, environments and the links to Outlook and Teams all have to be configured, and a default install shows sellers far more screens and fields than they need.
Our job is to make Dynamics 365 feel simple: forms trimmed to what each role uses, a guided sales process, Outlook and Teams working from day one, and automation built with Power Automate rather than custom code where possible.
- Leads and deals managed from Outlook
- Calls made through Teams
- A guided process for every stage
- Automation with Power Automate
A seller’s morning in Dynamics 365Example
Default install
- Customer emailSits in Outlook, not on the recordUntracked
- Opportunity formDozens of unused fieldsCluttered
- Next stepSeller decides aloneUnguided
- Manager alertBig deal moves stage, nobody is toldMissed
The CRM is there, but work still happens around it.
Set up for your team
- Customer emailTracked to the contact from OutlookTracked
- Opportunity formOnly the fields this role needsFocused
- Next stepShown by the business process flowGuided
- Manager alertPosted to Teams by Power AutomateSent
Same Microsoft licences, set up around your sellers.
(03) Tools we use
The platforms we work in.
We set up, run and report from these platforms, and check every number in them before it reaches your report.
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Microsoft Dynamics 365
Dynamics 365 Sales, Outlook and Teams
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LinkedIn
Company pages, founder posts and ads
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Zapier
Zaps that move leads between your apps
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Make
Visual scenarios with routers and filters
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Google Ads
Search, Shopping, Performance Max and YouTube campaigns
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Google Analytics 4
Traffic, conversions and revenue by channel
Logos belong to their owners. Shown to say which platforms we work in, not a partnership.
(04) Why Dynamics 365
Why choose Dynamics 365 Sales?
For companies that already live in Microsoft 365, Dynamics 365 keeps sellers in tools they use all day.
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Works in Outlook
Sellers can track emails and meetings to the right contact and opportunity without leaving their inbox.
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Calls through Teams
Sellers can make and receive calls from inside Dynamics 365 Sales using Microsoft Teams, so calls sit next to the record they belong to.
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Power Platform built in
Dynamics 365 extends through Microsoft’s Power Platform, including Power Automate for workflows and Power BI for reports, so most changes need little custom code.
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Copilot and forecasting
Copilot can draft emails, summarise calls and answer pipeline questions in plain language, and built-in forecasts track results against goals.
(05) What we set up
Which Dynamics 365 work do we take on?
Pick one to see what is involved. Most projects begin with the first two.
01 / 05
Dynamics 365 Sales setup
Leads, accounts, contacts and opportunities configured for your business, with forms and views trimmed for each role and business process flows that guide sellers through each stage.
- Forms and views per role
- Business process flows for your stages
- Security roles that match your teams
Setup
Dynamics 365 Sales
- Tables and fieldsConfigured
- Forms and viewsTrimmed
- Process flowBuilt
- Security rolesSet
02 / 05
Outlook and Teams integration
Server-side email sync, tracking from Outlook, Teams calling and Teams alerts set up and tested for every user, so the CRM fits into the way your team already works.
Microsoft 365
Inbox · Teams
- Email syncOn
- Outlook trackingTested
- Teams callingOn
- UsersChecked
03 / 05
Automation with Power Automate
Flows that assign leads, create follow-up tasks, notify managers in Teams and move data between Dynamics 365 and your other apps, documented so your IT team can maintain them.
Flow
New lead · flow
- Lead assignedAuto
- Task createdAuto
- Teams alertAuto
- DocumentedYes
04 / 05
Forecasts, Power BI and Copilot
Forecasts set up against your goals, Power BI dashboards for leadership, and Copilot features switched on for the roles that will use them, with your data settings reviewed first.
Insights
Sales leadership view
- ForecastSet
- Power BIConnected
- CopilotEnabled
- Data settingsReviewed
05 / 05
Migration into Dynamics 365
From spreadsheets, an older Dynamics CRM, Salesforce, HubSpot or Zoho: data cleaned, mapped to Dynamics tables with relationships kept, loaded in test batches and checked with you.
Migration
Old CRM → Dynamics 365
- DuplicatesMerged
- TablesMapped
- Test batchChecked
- CountsMatched
(06) The honest answer
Is Dynamics 365 right for you?
Dynamics 365 makes most sense when your company already runs on Microsoft 365, your IT team manages identities and security there, and you want the CRM inside Outlook and Teams. It is a heavier choice for a small team that only needs a simple pipeline.
If that sounds like you, HubSpot, Zoho or GoHighLevel will usually be quicker to set up. We will tell you which on the first call.
Ticked0 of 6
Nothing ticked yet. Dynamics 365 is probably not your best option; a simpler CRM will be quicker to adopt.
A few ticked. Dynamics 365 could fit. A call helps us compare it with Salesforce or HubSpot for you.
Most ticked. Dynamics 365 is likely a strong fit, and a role-based setup will keep it easy for sellers.
(07) Dynamics 365 + automation
Connect Dynamics 365 to the rest of your apps.
Not every tool your business uses has a Microsoft connector. Website chat, WhatsApp, ad platforms and booking tools often sit outside the Microsoft world.
Our automation team links them to Dynamics 365 with Power Automate where a connector exists, or with Zapier, Make or n8n where it does not, so leads and updates arrive in the CRM without anyone retyping them.
(08) Our process
How does a Dynamics 365 setup run?
Five steps, planned with your IT team so security, licences and environments are right from the start.
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Discovery with sales and IT
We map your sales process with sellers and managers, and agree licences, security, environments and data rules with your IT team or Microsoft partner.
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Design
A written design of tables, forms, views, process flows, security roles and automation, with a focused first release.
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Build and test
We configure Dynamics 365 in a test environment, connect Outlook and Teams, build Power Automate flows and let your users try real scenarios.
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Migrate and launch
Data is cleaned and loaded with its relationships, counts checked, the solution moved to production and users switched on.
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Training and adoption
Role-based training in the tools sellers already use, short guides, and a review after the first weeks to simplify whatever slows people down.
(09) What is included
What comes with every Dynamics 365 setup?
Every Dynamics 365 CRM project we deliver includes these.
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01
Solution design
A written design agreed with sales and IT before any configuration starts.
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02
Role-based forms
Forms and views trimmed so each role sees only what it needs.
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03
Guided sales process
Business process flows that show sellers the next step at every stage.
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04
Outlook and Teams
Email sync, Outlook tracking, Teams calling and Teams alerts set up and tested for each user.
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05
Power Automate flows
Lead assignment, tasks and alerts automated and documented for your IT team.
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06
Training and guides
Sessions for sellers and managers, plus short written guides for new joiners.
(10) Why Webincline
Why choose us for Dynamics 365?
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01
Built for sellers, not just IT
We start from how your sellers work, then fit Dynamics 365 to them, so the CRM is used and not just installed.
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02
Leads from every channel
As a marketing agency we connect your website, ads and chat to Dynamics 365, so marketing leads arrive with their source.
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03
Honest about fit
We also implement Salesforce, HubSpot, Zoho and GoHighLevel, so we recommend Dynamics 365 only when it suits you.
(11) Pairs well with
What works well with Dynamics 365?
Dynamics 365 works best when marketing feeds it qualified leads and every other app reports into it.
(12) FAQ
Questions, answered.
Still unsure?
Talk it through with us on a call.
We look at your website, ads and socials with you and point out the quickest wins — you keep the advice either way.
Book a callOr write to webincline@gmail.com
It is Microsoft’s customer relationship management software. For sales teams this means Dynamics 365 Sales, which manages leads, accounts, opportunities and forecasts and connects to Outlook, Teams and the Power Platform.
Broadly, yes. Microsoft’s older CRM product became part of Dynamics 365, and its sales features now live in Dynamics 365 Sales. Many people still call it Dynamics CRM.
Companies that already use Microsoft 365, want the CRM inside Outlook and Teams, and have an IT team or partner who manages Microsoft security and licences.
Yes. Sellers can track emails and meetings to contacts and opportunities from Outlook. We set up email sync and test it for every user.
Yes, in two main ways. Sellers can call customers through Teams from inside Dynamics 365 Sales, and Power Automate can post alerts to Teams channels when something important happens in the CRM. Microsoft retired some older Teams features in 2026, such as linking records to Teams channels, so we only build on the ones it still supports.
Microsoft describes Copilot drafting emails, summarising calls and answering questions about pipeline and tasks in plain language. We review your data settings with IT before switching it on.
Power Automate is Microsoft’s automation tool. With Dynamics 365 we use it to assign leads, create tasks, send alerts and move data between the CRM and other apps.
Yes. We clean and de-duplicate the data, map it to Dynamics 365 tables with relationships kept, load a test batch for you to check, then load the rest and compare counts.
Yes. We review forms, processes, security roles and integrations, simplify what sellers see and retrain the team. That is often faster than moving to a new CRM.
Licences can be bought from Microsoft directly or through a Microsoft partner. We work alongside whoever manages your Microsoft 365 tenant and do not resell licences.
Microsoft publishes its licence prices on its own site, and they depend on the apps and plan you choose. Our setup fee is separate and quoted in writing after discovery.
It depends on your teams, data, integrations and IT approvals. A focused first release is quicker. After discovery we send a written plan showing each step and when it lands.
Both suit larger sales teams. Dynamics 365 is usually the better fit for companies deeply invested in Microsoft 365, while Salesforce is often chosen for its wide ecosystem. We compare them against your process.
(13) Book a call
Let’s plan your Dynamics 365 CRM.
Tell us how many sellers you have, which Microsoft 365 tools you use and what your current CRM cannot do. We reply with how we would set up Dynamics 365, or a simpler option if it is not the right fit.