(01) Video advertising
YouTube ads agency for video that sells, not just plays.
Webincline is a YouTube ads agency that runs video campaigns for leads and sales, not only views. We plan the first five seconds before the skip button, aim ads at people by what they search on Google and watch on YouTube, and follow every viewer through to the enquiry or order in your Google Ads account.
Platforms we run
YouTube
- 11+Years in digital marketing
- 500+Clients served
- 5YouTube ad formats we runIn-stream · Shorts · In-feed · Bumper · Non-skippable
- 10Markets we work in
Skippable in-stream
Non-skippable in-stream
Bumper ads
In-feed video ads
Shorts ads
Demand Gen
Custom segments
Video remarketing
Customer Match
Placement targeting
Script guidance
Video editing
Conversion tracking
Brand lift
(02) The basics
What are YouTube ads, and how do they work?
YouTube ads are video adverts that play before, during or after YouTube videos, appear in search results and the home feed, or run between Shorts. They are bought and managed through Google Ads, so they can use the same conversion tracking, audiences and budgets as your search campaigns.
On the most common format, the skippable in-stream ad, viewers can skip after five seconds, and you usually pay only when someone watches 30 seconds (or the whole ad if it is shorter) or clicks. Short, non-skippable and bumper ads are usually bought by impressions instead.
What makes YouTube different from other video platforms is Google’s data. Ads can be shown to people who recently searched Google for a product like yours, who visited your site, or who watched your other videos. That turns video from pure awareness into a channel that can bring enquiries and sales.
- Run from your Google Ads account
- Pay mostly for real views or clicks
- Aimed by Google search behaviour
- Remarketing to site visitors and viewers
The five seconds before “Skip”Example
Slow start
- 0–5s: logo and musicThe viewer is waiting to skipSkipped
- Product at 0:20Most people never see itMissed
- No captionsLost on muted phonesUnheard
- Ends with the websiteNo button, no offerNo action
The budget pays for impressions, but the message lands after most viewers have gone.
Hook first
- 0–5s: problem and brandThe reason to keep watchingWatched
- Product shown earlyEven skippers see itSeen
- Captions and clear voiceWorks muted or loudUnderstood
- Offer with a buttonCall to action and sitelinksClicks
The brand, the problem and the product before the skip button appears.
An illustration of script planning, not a client ad.
(03) Tools we use
The platforms we work in.
We set up, run and report from these platforms, and check every number in them before it reaches your report.
-
YouTube
Channel, Shorts and video ads
-
Google Ads
Search, Shopping, Performance Max and YouTube campaigns
-
Google Analytics 4
Traffic, conversions and revenue by channel
-
Google Tag Manager
Conversion tags and events without code changes
-
Looker Studio
Live dashboards for your monthly report
Logos belong to their owners. Shown to say which platforms we work in, not a partnership.
(04) Why it works
Why advertise on YouTube?
Video explains what text cannot, and YouTube puts it in front of people using the world’s largest search data.
-
Video builds trust quickly
Seeing a product used, a clinic’s team or a founder speaking does more for trust than any headline. It shortens the time from first look to enquiry.
-
Aim by search intent
Custom segments let us show ads to people who searched Google for terms related to your offer, not only people with broad interests.
-
Pay for attention
With skippable ads you usually pay when someone chooses to watch for 30 seconds or clicks, so skips do not drain the budget.
-
Measured with Google Ads
The same conversion tracking as your search campaigns shows which videos lead to enquiries and sales, including views that come back later.
(05) Ad formats
Which YouTube ad formats do we use?
Each format does a different job. Most accounts use two or three, chosen by goal and the videos available.
01 / 06
Skippable in-stream ads
Ads that play before or during a video, with a skip button after five seconds. They can be any length, carry a call-to-action button and are the workhorse of most YouTube campaigns for leads and sales.
- Hook and brand inside five seconds
- Call to action and sitelinks
- Mostly paid per view or click
In-stream
Video · 45 seconds
- Hook in first 5sPass
- Brand visiblePass
- CaptionsAdded
- Call to actionBook a call
02 / 06
YouTube Shorts ads
Vertical ads that appear between Shorts, where people swipe just as they do on TikTok and Reels. Native-looking vertical video with captions works best, and the same videos can often run on Meta and TikTok too.
- Vertical 9:16 video
- Fast, native-feeling edits
- Shared creative with Reels and TikTok
Shorts
Vertical cut-downs
- 15s versionLive
- 30s versionTesting
- CaptionsBurned in
- Shared with ReelsYes
03 / 06
In-feed video ads
A thumbnail and headline shown in YouTube search results, next to related videos and on the home feed. People choose to click and watch, which makes them good for longer explainers, reviews and how-to videos.
In-feed
Search result ad
- ThumbnailTested 2
- HeadlineWritten
- Video length3 minutes
- PlacementSearch + feed
04 / 06
Bumper and non-skippable ads
Bumper ads are six seconds and cannot be skipped; non-skippable in-stream ads run a little longer. Both are bought by impressions and are best for reminding people of a brand, an offer or a launch they have already seen elsewhere.
Reminders
Launch week
- 6s bumperLive
- Frequency capSet
- AudiencePast viewers
- MessageOffer ends Sunday
05 / 06
Demand Gen campaigns
Google’s Demand Gen campaigns run video and image ads across YouTube (including Shorts), Discover and Gmail, aimed at conversions. We use them to turn video viewers and lookalike audiences into leads and sales.
Demand Gen
Campaign · leads
- Videos and imagesUploaded
- Lookalike audienceBuilt
- Conversion goalLead form
- ChannelsYouTube, Discover, Gmail
06 / 06
Targeting that finds buyers
We combine custom segments built from Google search terms and competitor sites, remarketing to your website visitors and channel viewers, Customer Match lists, in-market audiences and selected placements, and exclude content and apps that waste money.
Audiences
Who sees the ads
- Searched related termsCustom segment
- Visited your siteRemarketing
- Your customer listCustomer Match
- Kids and game appsExcluded
(06) The real problem
Why do YouTube ads get views but no sales?
Usually because the campaign was set up for views and judged on sales. A campaign optimised for cheap views will find people who watch cheaply, often children, people with ad-heavy apps or viewers who will never buy. It hits its goal and still disappoints.
The fix starts with the goal and the audience: conversion tracking in Google Ads, a campaign type built for leads or sales, audiences based on search intent and site visits, and exclusions for placements that do not fit. Then the video itself needs to say who it is for in the first five seconds.
Ticked0 of 6
Nothing ticked. Your setup sounds solid; a free call can still look for better audiences or formats.
One or two gaps. These are usually quick fixes that change what the budget buys.
Several gaps. Your campaigns are probably buying attention that never turns into customers.
(07) Ads + your channel
Paid views work harder with a channel behind them.
People who like an ad often tap through to your channel. A channel with regular, useful videos keeps them watching and turns a single view into a subscriber who sees your next upload for free.
Our social media team plans, edits and publishes YouTube videos and Shorts, and the best of them become ads.
(08) Our process
How do we run your YouTube ads?
Five steps from the goal to scaling the videos that bring results.
-
Goal and audit
We agree whether the campaign is for leads, sales or awareness, check your Google Ads tracking and review any videos and past campaigns you have.
-
Audience and message
We build custom segments, remarketing and Customer Match audiences, and plan the message and hook for each one.
-
Script and video
We write or review the script, then edit your footage into in-stream, Shorts and bumper versions with captions and a clear call to action.
-
Launch and test
Campaigns go live with two or more videos and audiences. We watch view rate, click rate and conversions, and check placements in the first days.
-
Optimise and report
Budgets move to the videos and audiences that convert, weak placements are excluded, and a monthly report and call covers results and next steps.
(09) What is included
What does our YouTube ads management include?
Everything from the script review to the monthly report.
-
01
Audience research
Custom segments, remarketing and customer lists built around real buyers.
-
02
Script guidance
Hooks and structure for the first five seconds and a clear ending.
-
03
Video editing
In-stream, Shorts and bumper versions with captions from your footage.
-
04
Campaign build
The right campaign types and bidding for your goal in Google Ads.
-
05
Placement cleanup
Channels, apps and content that waste budget excluded.
-
06
Monthly report and call
Views, leads, sales and cost per result, with the plan for next month.
(10) Why Webincline
Why choose us as your YouTube ads agency?
-
01
Search and video together
Our Google Ads team runs your search campaigns too, so YouTube viewers can be followed into search and the other way round.
-
02
Video help in house
Our content team can script, edit and cut your videos into every format YouTube needs.
-
03
Judged on results
We report leads and sales alongside views, so you know what the videos actually did for the business.
(11) Pairs well with
What works well with YouTube ads?
YouTube builds demand. These services capture it.
(12) FAQ
Questions, answered.
Still unsure?
Talk it through with us on a call.
We look at your website, ads and socials with you and point out the quickest wins — you keep the advice either way.
Book a callOr write to webincline@gmail.com
A YouTube ads agency plans and runs your video campaigns through Google Ads: choosing formats and campaign types, building audiences, guiding scripts and edits, setting up conversion tracking, cleaning placements and reporting on results.
For skippable in-stream ads you usually pay when someone watches 30 seconds (or the whole ad if shorter) or clicks. Bumper and non-skippable ads are usually charged per thousand impressions. Campaigns aimed at conversions can also bid for leads or sales.
Costs depend on the audience, the country, the format and the competition, so we do not publish a figure. We set a test budget with you on the strategy call and report cost per view and cost per result from the first weeks. Ad spend is paid to Google, separately from our fee.
It depends on the number of campaigns and markets and how much video editing you need. Once we have talked, you receive a written quote that lists exactly what is included.
No. A clear, well-lit phone video with a strong first five seconds often beats an expensive film. What matters is that it says who it is for, shows the product or person early and ends with a clear next step.
It is a video ad that plays before, during or after another YouTube video, with a skip button after five seconds. It can be any length and include a call-to-action button.
Bumper ads are six-second ads that cannot be skipped. They are best for short reminders of a brand or offer, usually shown to people who have already seen a longer ad.
They can bring leads and sales when the campaign is built for conversions, the audiences are based on intent and the video has a clear call to action. Campaigns set up only for views tend to bring cheap views and little else.
With custom segments built from Google search terms and websites related to your offer, remarketing to site visitors and channel viewers, Customer Match lists, in-market audiences and chosen placements, plus exclusions for content that does not fit.
Yes. With the Google tag on your site, visitors can be shown YouTube ads afterwards, and people who watch your ads can be shown search and display ads later.
Yes. We write or review the script with a focus on the first five seconds, the proof and the ending, and edit your footage into in-stream, Shorts and bumper versions.
They are vertical ads shown between Shorts videos, where people swipe from one clip to the next. They need native-looking vertical video, and the same creative often works on Reels and TikTok.
Views start within a day or two of approval. Leads and sales take longer to judge because many viewers act days later, so we review conversions over several weeks before deciding what to scale.
You need a YouTube channel to host the ad videos, which can be unlisted. An active public channel is not required, though it helps people who want to learn more after seeing your ad.
(13) Book a call
Turn video views into customers.
Tell us what you sell and what videos you have. We reply with the formats, audiences and first tests we would run and how we would track the results, whether we work together or not.