(01) ManyChat
ManyChat automation
Our ManyChat automation turns comments, DMs and WhatsApp messages into conversations that answer, qualify and book, then hands every lead to your CRM and your team. Flows are written in your brand’s voice and built within Meta’s messaging rules, so your account stays safe.
Platforms we run
ManyChat
- 11+Years in digital marketing
- 500+Clients served
- 24/7Replies to DMsWith a person on hand
- Instagram DMs
- Comment-to-DM
- Story replies
- Facebook Messenger
- WhatsApp
- Lead capture
Quick-reply buttons- AI replies
- Booking links
- Tags and fields
- CRM sync
- Human hand-off
- Broadcast rules
- Reporting
(02) The basics
What is ManyChat automation?
ManyChat automation means building chat flows that reply to people on Instagram, Facebook Messenger and WhatsApp for you. A flow can send a DM when someone comments a keyword on your post, answer common questions, collect a name, email and phone number, suggest a time to talk and pass the lead to your CRM.
For brands that sell through social media, the inbox is where buying starts. People comment “price?” on a reel or message at midnight, and the first business to reply usually gets the conversation. ManyChat makes that reply instant without anyone watching the phone.
The rules matter as much as the flows. Meta limits when and how a business may message people, and breaking those limits can restrict an account. We design every flow around them, and every flow has a clear way to reach a real person.
- Instant replies to comments and DMs
- Lead details captured inside the chat
- Bookings and links sent at the right moment
- A person takes over when needed
A comment on your latest reelExample
Without ManyChat
Comment: “How much is this?”
- ReplySeen the next morningLate
- Lead detailsNever asked forNone
- Next stepTold to check the websiteVague
- CRMNothing recordedLost
Interest peaks and fades before anyone replies.
With a flow
Comment: “How much is this?”
- ReplyPrivate DM sent straight awayInstant
- Lead detailsName and email capturedCaptured
- Next stepPrice guide and booking linkSent
- CRMLead created with the reel tagSaved
Same comment, now a lead with a booking link.
(03) Tools we use
The platforms we work in.
We set up, run and report from these platforms, and check every number in them before it reaches your report.
-
ManyChat
Instagram, Messenger and WhatsApp DM flows
-
Instagram
Reels, carousels, Stories and DMs
-
Facebook
Pages, posts, ads and Messenger
-
WhatsApp Business
Click-to-chat ads, replies and follow-ups
-
Meta Ads Manager
Facebook and Instagram campaigns in one account
-
ChatGPT
Checks how ChatGPT answers about you
-
HubSpot
CRM, pipelines, forms and marketing emails
Logos belong to their owners. Shown to say which platforms we work in, not a partnership.
(04) Why ManyChat
What does ManyChat do well?
ManyChat is built for conversations on Meta’s apps, which is where many of our clients’ customers first reach out.
-
Comments into conversations
A keyword in a comment or a story reply can start a private DM, so interest on a post turns into a one-to-one chat while it is fresh.
-
Questions answered at once
Buttons and AI replies answer the same ten questions you get every day, from prices and hours to locations and delivery.
-
Leads qualified in chat
The flow asks your questions, saves the answers as tags and fields, and sends only good-fit leads to a booking link or salesperson.
-
One tool across channels
Instagram, Messenger and WhatsApp flows built and managed in one place, with the same contact details and tags.
(05) What we build
Which ManyChat flows do we build most?
Pick one to see what is involved. Most accounts start with the first two.
01 / 05
Comment and story-reply flows
When someone comments a keyword on a post or reel, or replies to a story, they get a private DM with what they asked for, then a question that keeps the conversation going.
- Keywords tied to each post or campaign
- A public reply so others see you respond
- One clear next step in the DM
Flow
Comment “GUIDE” → DM
- KeywordDetected
- Private replySent
- Email askedCaptured
- GuideDelivered
02 / 05
DM lead capture and qualification
A short conversation that asks what the person needs, their budget or location and how to reach them, then tags the lead and routes it to the right booking link or person.
Flow
New DM · qualify
- Service askedTagged
- Location askedTagged
- Phone or emailSaved
- RoutedTo sales
03 / 05
WhatsApp automation
Replies, FAQs, booking confirmations and reminders on WhatsApp, using Meta-approved templates for messages that start outside an open conversation and only for people who opted in.
Enquiry → booking
- Welcome replySent
- QuestionsAnswered
- BookingConfirmed
- ReminderTemplate
04 / 05
AI replies with guardrails
AI answers trained on your own approved information, with rules about what it must never say, and a hand-off to your team whenever a question is sensitive or the person asks for a human.
AI
Question · answer
- SourceYour FAQ only
- Off-limits topicsBlocked
- UnsureHands off
- Ask for a personHands off
05 / 05
CRM sync and click-to-message ads
Leads from ManyChat sent to your CRM with their answers and tags, and flows that greet people who arrive from Instagram or Facebook ads that open a chat.
Sync
Chat → CRM
- ContactCreated
- AnswersSaved
- Ad sourceTagged
- OwnerAlerted
(06) The rules
What can a chatbot send, and when?
Meta sets the limits. On Instagram, a business may send one private reply to a person who commented on a post, ad or reel, within 7 days of the comment. Further messages are allowed once the person replies, inside a 24-hour window after their latest message. WhatsApp messages you start outside an open conversation must use templates approved by Meta.
Flows that ignore these limits can get an account restricted. Ours respect them, and we explain each one to your team so nobody breaks them by accident with a manual broadcast.
Ticked0 of 6
Nothing ticked yet. Chat automation may not be your priority; a call helps us find what to automate first.
A few ticked. ManyChat could save your team time. Let us start with one flow and measure it.
Most ticked. ManyChat is likely a strong fit, and well-written flows will turn more messages into leads.
(07) ManyChat + social media
Posts start conversations, flows finish them.
Comment-to-DM flows only work when posts give people a reason to comment: a guide to download, a price to ask for, a question worth answering.
Our social media team plans Instagram and Facebook content with the flow in mind, with a clear keyword, a reason to reply and a next step, so posts and automation work as one system.
(08) Our process
How do we build your ManyChat flows?
Five steps. Every message is approved by you before it reaches a customer.
-
Inbox review
We read through your recent comments and DMs to find the questions people ask most, the moments they drop off and what a good lead looks like.
-
Flow plan and copy
A map of each flow with every message written out in your brand’s voice, plus the rules for when a person takes over.
-
Build
We connect your Instagram, Facebook and WhatsApp accounts, build the flows, tags and fields, and link your CRM and booking tool.
-
Test
We test every path from real test accounts, including wrong answers, silence and requests for a human, and check that leads arrive in your CRM.
-
Launch and improve
Flows go live with your next posts or ads. We review completion rates and drop-offs, then rewrite the steps where people stop.
(09) What is included
What comes with every ManyChat setup?
Every ManyChat automation we hand over includes these.
-
01
Messages in your voice
Every reply written by a copywriter and approved by you, short enough for a phone screen.
-
02
Meta-safe design
Flows built within Meta’s messaging windows, private-reply limits and WhatsApp template rules.
-
03
Human hand-off
A clear route to a person, with your team alerted when someone asks for help.
-
04
Tags and fields
Answers saved on each contact so you can segment, follow up and report.
-
05
CRM connection
Leads sent to your CRM with their answers, source and an owner.
-
06
Flow notes
A short guide to each flow: what starts it, what it says and how to pause it.
(10) Why Webincline
Why choose us for ManyChat?
-
01
Content and automation together
We run Instagram and Facebook accounts as well as chat flows, so posts, ads and automations are planned as one journey.
-
02
Copy people reply to
Flows are written to sound like your best salesperson, not a robot, which keeps people talking.
-
03
Careful with your account
We follow Meta’s rules closely and explain them to your team, because a restricted account costs far more than a missed reply.
(11) Pairs well with
What works well with ManyChat?
ManyChat starts the conversation. These services bring people to it and follow up afterwards.
(12) FAQ
Questions, answered.
Still unsure?
Talk it through with us on a call.
We look at your website, ads and socials with you and point out the quickest wins — you keep the advice either way.
Book a callOr write to webincline@gmail.com
It is building automated chat flows in ManyChat that reply to people on Instagram, Facebook Messenger and WhatsApp: answering questions, capturing details, qualifying leads, sending booking links and passing leads to your CRM.
We build ManyChat flows for Instagram DMs, Facebook Messenger and WhatsApp. ManyChat’s current channel list is on its own site, and we confirm which ones suit your business before building.
When someone comments a chosen keyword on your post, reel or ad, the flow sends them a private DM with what they asked for. Meta allows one private reply within 7 days of the comment; after the person replies, the conversation can continue.
No. On Instagram and Messenger, a business can reply freely within 24 hours of the person’s latest message. On WhatsApp, messages you start outside an open conversation need Meta-approved templates and the person’s opt-in. We design flows within these rules.
Yes. We set up AI replies limited to your own approved information, with topics it must avoid, and a hand-off to your team when it is unsure or the person asks for a human.
Not if it is written well. Our copywriters write short, friendly messages in your brand’s voice, and you approve every one before launch.
Yes. Every flow includes a way to reach a person, your team is alerted, and we set the automation to stay quiet for that contact while your team replies.
Yes. Leads can be sent with their answers and tags to HubSpot, GoHighLevel, Zoho and others, directly or through Zapier or Make.
Yes. The flow can share a booking link at the right moment, and the booking tool or CRM then sends confirmations and reminders.
Yes. We connect your WhatsApp Business number through ManyChat, set up message templates for Meta’s approval and build the flows.
Accounts get into trouble when flows or broadcasts break Meta’s rules. We build within those rules, keep messages relevant to what the person asked for, and avoid spam-like patterns.
You pay ManyChat directly for your plan, and WhatsApp conversation charges where they apply. Our setup fee is quoted separately in writing.
A first comment-to-DM or FAQ flow can go live soon after you approve the copy. WhatsApp setups take longer because templates need Meta’s approval.
Yes. On monthly care we review drop-offs, update flows for new posts and offers, and keep everything in line with Meta’s rules.
(13) Book a call
Turn messages into booked leads.
Share your Instagram or Facebook page and the questions people ask most. We reply with the first flow we would build and the messages it would send.