(01) WordPress
WordPress website development
Our WordPress website development team builds custom sites and WooCommerce stores that load fast, rank well and stay easy for your team to update. No bloated page builders: a theme made for your business, with 6 months of free support.
Platforms we run
WordPress
- 150+Custom websites built
- 11+Years in digital marketing
- 500+Clients served
- 6 monthsFree supportOn every website we build
- Custom themes
- Block editor
- WooCommerce
- Custom post types
- Contact forms
- Blog and resources
Speed and caching- Yoast or Rank Math
- Schema markup
- Hosting and SSL
- Backups
- Security hardening
- Migrations
- Training and handover
(02) The basics
What is WordPress website development?
WordPress website development is designing and building a website on WordPress, the open-source content management system behind a large share of the web. It covers the theme (how the site looks), the structure of pages and posts, plugins for forms, SEO and e-commerce, hosting, and the setup your team uses to edit content.
Its strength is control. You own the code and the content, choose your own hosting, and can add almost any feature. Its weakness is that freedom: many WordPress sites are slowed down by heavy page builders and a pile of plugins, and fall behind on updates.
We are design snobs about it. From simple brochure sites to data-driven portals, we engineer the functionality each project needs into a custom design, and we keep the plugin list short so the site stays fast and secure.
- A custom theme, not a page builder demo
- Pages your team can edit in the block editor
- SEO, schema and speed in place at launch
- Only the plugins the site needs
The same homepage, two buildsExample
Page-builder site
- PluginsDozens, several unusedHeavy
- Page codeNested builder wrappersBloated
- Mobile speedSlow first loadPoor
- EditingEasy to break the layoutFragile
Quick to start, slow to load and hard to keep tidy.
Lean custom theme
- PluginsA short, maintained listLean
- Page codeClean theme templatesClean
- Mobile speedLight pages, cachedFast
- EditingLocked layout, editable blocksSafe
Your team edits the words and images; the design holds.
(03) Tools we use
The platforms we work in.
We set up, run and report from these platforms, and check every number in them before it reaches your report.
-
WordPress
Custom themes, blocks and plugins
-
WooCommerce
Online shops on WordPress
-
Yoast SEO
Titles, sitemaps and schema on WordPress
-
Rank Math
On-page SEO and schema on WordPress
-
Cloudflare
CDN, caching, SSL and security rules
-
Google Search Console
Indexing, queries, clicks and page experience
-
Google Analytics 4
Traffic, conversions and revenue by channel
Logos belong to their owners. Shown to say which platforms we work in, not a partnership.
(04) Why WordPress
Why choose WordPress for your website?
WordPress suits businesses that publish often, need custom features or want full ownership of their site.
-
You own it
The software is free and open source. Your site, content and data sit on hosting you choose, and you can move them whenever you like.
-
Strong for SEO
Clean URLs, full control of titles, schema and redirects, and mature SEO plugins make WordPress a good base for search and content marketing.
-
Almost any feature
Bookings, memberships, multilingual pages, directories or an online store with WooCommerce: WordPress can be extended to fit the business.
-
Easy for your team
The block editor lets your team add pages, posts and images without code. We set it up so they cannot break the design by accident.
(05) What we build
What WordPress work do we take on?
Five kinds of WordPress project cover most of what we do. Pick one to see what is involved.
01 / 05
Custom business websites
Service, brochure and company websites with a theme designed for your brand. We plan the pages around what buyers ask before they enquire, then build fast templates your team can fill.
- Sitemap and page plan
- Custom theme and blocks
- Forms and tracking wired in
Build
yourbrand.com · new site
- Page planApproved
- ThemeBuilt
- Contact formsTested
- AnalyticsLive
02 / 05
WooCommerce online stores
Online stores built on WordPress with WooCommerce, for businesses that want a store and a content-rich site in one place. Products, cart, checkout, shipping and payment gateways are set up and tested with test orders.
Store
WooCommerce · checkout
- ProductsImported
- Payment gatewayTested
- Shipping zonesSet
- Order emailsChecked
03 / 05
WordPress redesigns
For sites that look dated or have grown messy. We keep the pages and posts that rank or convert, rebuild the theme, clear out plugins you no longer need and redirect any URL that changes.
Redesign
Old site → new theme
- Ranking pagesKept
- Unused pluginsRemoved
- Changed URLs301
- ContentCarried over
04 / 05
Speed fixes and site rescue
Slow, broken or hacked WordPress sites. We find what is dragging the site down or letting attackers in, clean it up, update the core, theme and plugins safely, and harden the setup.
Rescue
Site health
- Malware scanClean
- Core and pluginsUpdated
- Images and cachingOptimised
- BackupsScheduled
05 / 05
Migration to WordPress
Moving from Wix, Squarespace, an old CMS or static pages. We move the content, rebuild the design, map every old address to its new one and check Search Console after launch.
Migration
Launch checklist
- Content movedDone
- Old → new URLs301
- SitemapSubmitted
- Search ConsoleWatched
(06) Testimonial
What do clients say about us?
We have created over 150 custom-designed websites for customers across the globe, from clinics and non-profits to industrial and fragrance brands.
Webincline has assembled an incredible group of strategic thinkers and doers. They are fantastic thought partners, challenging ideas and pushing for the right outcomes no matter how ambiguous or vast the problem space. I am so grateful for the years of partnership we have had together.
(07) The real problem
Why do WordPress sites get slow and fragile?
WordPress itself is fast enough. The trouble usually comes from what is piled on top: a multipurpose theme that loads every feature on every page, a page builder that wraps each heading in layers of code, and plugins added over the years that nobody remembers installing.
Each one adds weight and another thing to update. When updates are skipped, the site gets slower and easier to attack. A rebuild on a lean theme often costs less than years of patching.
Ticked0 of 6
Nothing ticked yet. A free review still checks speed, plugins and security settings you cannot see from the front end.
One or two issues. Often fixable without a rebuild: updates, a plugin clean-up and image and caching work.
Several issues. A redesign on a lean custom theme is likely to cost less than keeping the current site alive.
(08) WordPress + SEO
A fast WordPress site ranks further.
WordPress gives you full control of titles, headings, schema, redirects and content, which is exactly what search engines and AI answers reward. Most sites never use that control well.
Our SEO team works alongside the developers, so every page is planned around a search query, built to load fast and ready for blog content that brings in visitors month after month.
(09) Our process
How does a WordPress build work?
Five steps, adapted from the process behind our 150+ custom websites. You approve each stage before we move on.
-
Brainstorming and assessment
We work with you to understand your requirements in depth: your buyers, your offer, your current site and what the new one must do. No two companies are alike, so discovery is tailored to your project.
-
Development roadmap
A list of the templates, blocks and plugins the site needs, any future enhancements, and a timeline for design and implementation.
-
Design
Page designs for phone and desktop around your brand, shared as we go so you can comment before anything is built.
-
Development and testing
We build the custom theme and blocks, add content, set up forms, SEO and tracking, and test speed, mobile layout and every form before launch.
-
Handoff and support
We launch on your hosting or ours, add redirects, train your team on the editor and stay on with 6 months of free support.
(10) What is included
What comes with every WordPress site?
Every WordPress website we build leaves our hands with these essentials in place.
-
01
Custom theme
Templates and blocks designed for your brand, without a heavy multipurpose theme underneath.
-
02
Responsive development
Every page checked on phones, tablets and desktops, so it reads and works on every screen.
-
03
SEO-friendly build
Titles, descriptions, headings, schema, an XML sitemap and redirects from your old URLs.
-
04
Speed and security
Compressed images, caching, a short plugin list, SSL and hardened login settings.
-
05
Hosting and domain setup
We set up hosting, connect your domain and install SSL, or launch on hosting you already have.
-
06
6 months of free support
Fixes, small changes and help with the editor for six months after launch, at no extra cost.
(11) Why Webincline
Why choose us for WordPress?
-
01
Custom, not plug-and-play
We are not a plug-and-play template shop. With brand savvy, creativity and programming chops, we build each site around the business’s unique requirements.
-
02
Built with marketing in mind
SEO, ads and content specialists sit in the same team, so the site is ready for the campaigns and search traffic that will feed it.
-
03
You keep control
The site, the hosting account and the content are yours. We hand over admin access and documentation at launch.
(12) Pairs well with
What works well with a WordPress site?
A WordPress site does the most when it is found, kept up to date and fed with good content.
- On-page SEOPages and posts planned and written around what buyers search for.
- Technical SEOCrawling, speed and schema checked after launch, and kept that way.
- Website maintenanceUpdates, backups and security checks so the site stays fast and safe.
- Landing pagesFocused pages for ad campaigns, built on the same WordPress site.
(13) FAQ
Questions, answered.
Still unsure?
Talk it through with us on a call.
We look at your website, ads and socials with you and point out the quickest wins — you keep the advice either way.
Book a callOr write to webincline@gmail.com
It is the design and build of a website on WordPress: a theme for the look, page and post templates, plugins for features such as forms, SEO or e-commerce, hosting, and an editor your team uses to update content.
It is a good fit if you publish content often, need custom features or want full ownership of your site and hosting. If you mainly sell products, Shopify may suit better; if you want a site you never have to maintain, Squarespace or Wix may. We recommend one in the first call and say why.
We prefer a custom theme with blocks in the WordPress editor, because it loads faster and is harder to break. If your team already depends on a builder, we can work with it and keep it as lean as possible.
Yes. Your team can add pages, posts and images in the block editor. We set up the blocks so the design stays consistent, and show your team how to use them at handoff.
We build for speed from the start: a lean theme, compressed images, caching and a short plugin list. Before launch we test key pages on mobile with Google’s Lighthouse and fix what slows them down.
Yes. It gives full control of titles, descriptions, URLs, headings, schema and redirects, and works well with SEO plugins such as Yoast or Rank Math. Every site we build launches with these basics in place.
Yes, with WooCommerce. It suits businesses that want a store and a content-rich site together. We set up products, checkout, shipping and payment gateways and test them with test orders.
The core software is well maintained. Most hacked sites run outdated plugins or weak logins. We keep the plugin list short, harden the login, set up backups, and recommend regular updates through our maintenance service.
Yes. We keep the pages and content that rank or convert, rebuild the theme, remove plugins you no longer need and set up redirects for any URL that changes, so you keep your search traffic.
Yes. We clean the site, restore from a backup where needed, update the core, theme and plugins, close the hole that let the attacker in and set up monitoring.
We can set up hosting, connect your domain and install SSL for you, or launch on the hosting you already have. Either way the accounts stay in your name.
We can. Our team can write page copy and blog posts planned around search queries, or work with content you supply and edit it for the web.
Every website includes 6 months of free support after launch: fixes, small changes and help with the editor. After that you can move to our website maintenance service.
It depends on the number of pages, the features and how quickly content is ready. The development roadmap we share after discovery sets out the timeline before work starts.
It depends on the pages, features and any store or migration work. After a short call we send a fixed quote with the scope written out, so you know exactly what you get before we start.
(14) Get a quote
Let’s build your WordPress website.
We’re ready whether you need help in a hurry or are planning a long-term project. Tell us about your business and current site; we reply with a plan and a fixed quote.