(01) Instagram & Facebook
Instagram and Facebook management for pages people follow.
Our Instagram and Facebook management covers everything your pages need each month: a content calendar you approve, reels, carousels and stories made in-house, captions in your brand’s voice, and replies to comments and messages, so your profiles look busy, consistent and ready to sell.
Platforms we run
Instagram
- 11+Years in digital marketing
- 500+Clients served
- 7Brands in our social portfolioPerfume, timber, travel and more
- Content calendars
- Reels
- Carousels
- Stories
- Highlights
- Post design
- Captions
- Hashtags
- Bio and links
- Comment replies
- DM replies
- Facebook page setup
- Meta Business Suite
- Collabs
- Monthly reports
(02) The basics
What is Instagram and Facebook management?
Instagram and Facebook management is the day-to-day running of your brand’s pages on both platforms: planning what to post, making the content, publishing it on schedule, answering comments and messages, keeping the profile up to date and reporting on what worked.
The two platforms are managed together because they share one owner, Meta, and one toolset, Meta Business Suite. Most brands post the same reels on both, then shape captions, stories and community replies to suit each audience.
Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success and engagement of their campaigns. We read those numbers every month and let them decide what we make next.
- One calendar for both platforms
- Content made by our own team
- Comments and DMs answered
- Insights read every month
One month on your pagesExample
Posting when there is time
- PostingWhenever someone remembersIrregular
- ContentPhone photos with no planMixed
- DMsAnswered days laterSlow
- ProfileOld bio, broken linkOutdated
Visitors check your page, see it has gone quiet and move on.
Managed by a plan
- PostingSet days, every weekOn schedule
- ContentReels, carousels and storiesPlanned
- DMsAnswered the same working dayFast
- ProfileBio, highlights and links currentUp to date
A page that looks open for business every time someone checks it.
(03) Tools we use
The platforms we work in.
We set up, run and report from these platforms, and check every number in them before it reaches your report.
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Instagram
Reels, carousels, Stories and DMs
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Facebook
Pages, posts, ads and Messenger
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Meta Ads Manager
Facebook and Instagram campaigns in one account
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WhatsApp Business
Click-to-chat ads, replies and follow-ups
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ManyChat
Instagram, Messenger and WhatsApp DM flows
Logos belong to their owners. Shown to say which platforms we work in, not a partnership.
(04) Why it works
Why hand your pages to a team?
Instagram and Facebook reward pages that post often, reply quickly and keep people watching. That is hard to keep up alongside running a business.
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Never quiet again
A month of posts planned ahead and published on set days, even when your own week is full.
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A feed that looks like you
One look, one voice and one set of colours across every post, story and highlight.
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Every message answered
Comments and DMs handled in your brand’s voice, with real enquiries passed straight to your team.
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Decisions from the numbers
Monthly insights show which formats and topics your audience responds to, so the next month gets better.
(05) What we manage
What does our Instagram and Facebook work cover?
Six parts, run as one service. You can start with the content and add community management or ads later.
01 / 06
Monthly content calendar
Before each month starts you receive a calendar with every reel, carousel, post and story: date, format, idea, caption and hashtags. You approve it, ask for changes, and we schedule it in Meta Business Suite.
- Dates, formats and captions in one place
- Built around your offers and seasons
- Approved by you before the month starts
Calendar
Next month · plan
- ReelsScripted
- CarouselsDesigned
- StoriesPlanned
- Your approvalRequested
02 / 06
Reels and short videos
Short vertical videos are what Instagram and Facebook push to new people. We script the hooks, edit your footage or shoot new clips, add captions and music, and post them to both platforms.
Reels
This week · videos
- Hook and scriptWritten
- FootageEdited
- On-screen captionsAdded
- Cover frameDesigned
03 / 06
Post, carousel and story design
On-brand graphics made from your logo, colours and photos: offer posts, carousels that explain your product step by step, story frames with polls and links, and highlight covers.
Design
Feed · this month
- Offer postReady
- How-to carouselReady
- Story pollsReady
- Highlight coversUpdated
04 / 06
Community management
We answer comments and direct messages in your brand’s voice, hide spam, flag complaints to you and pass real enquiries to your team by WhatsApp or email, so no lead waits.
- Comments and DMs on both platforms
- Enquiries passed to your team
- Complaints flagged to you first
Inbox
Comments and DMs · today
- Price questionsAnswered
- Booking requestPassed to you
- Spam commentsHidden
- ComplaintFlagged
05 / 06
Profile and page building
We craft a compelling narrative that aligns with your brand’s identity, values and mission: a clear bio, accurate contact details, links and calls to action, pinned posts and highlights that show your best offer.
Profile
Your page · checklist
- Bio and categoryWritten
- Contact buttonsWorking
- Link in bioUpdated
- Pinned postsChosen
06 / 06
Insights and monthly report
Each month we pull reach, engagement, follower growth, profile visits and messages from Meta’s insights, explain what drove them and agree the plan for next month on a call.
Report
Monthly report · call
- ReachTracked
- EngagementTracked
- Profile visitsTracked
- EnquiriesTracked
(06) Client words
What do clients say about their pages?
Our social portfolio includes Shiftal, Almeida, Punjab Timbers, VIEC Education, RSK Fragrance House, Arcadia Vacations and Sajjag Automobiles. VIEC, a study-abroad consultancy in Chandigarh, describes its profile work below.
Crafting our business profile was a transformative experience with profound results. The strategic storytelling and visual finesse beautifully captured our journey, values, and offerings. The profile’s engaging content, coupled with compelling visuals, resonated powerfully with our audience, resulting in increased inquiries and business growth.
(07) The real problem
Why do busy pages still bring no enquiries?
Because posting is not the same as selling. Many pages post often but never say what the business offers, where it is or how to buy. Others look great but leave comments and DMs unanswered for days, so the people who were ready to buy go elsewhere.
The fix is a plan where every post has a job, the profile makes the next step obvious and every message gets a quick reply. That is what our management is built around.
Ticked0 of 6
Nothing ticked. Your pages sound in good shape. A free review can still find quick wins.
One or two gaps. These are often the quickest fixes, and they change how your pages look straight away.
Several gaps. Your pages are probably costing you enquiries. A monthly plan fixes posting, profile and replies together.
(08) Organic + ads
Good posts reach more people with Meta ads.
Organic posts mostly reach the people who already follow you. Meta ads take your best-performing reels and posts to new people chosen by location, age and interests, on both Instagram and Facebook.
Because the same team plans your content and your ads, the posts that already work become the ads, and the leads they bring land in the same report.
(09) Our process
How do we take over your pages?
Five steps, from the first review to the monthly report. Nothing goes live on your pages without your approval.
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Page review
We look at your pages, your competitors’ pages and your insights, and agree what the pages are for: enquiries, bookings, shop visits or brand awareness.
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Brand and content plan
We set the look of your feed, the tone of voice and three to five content pillars (the themes your posts rotate through), and agree how many reels, posts and stories you get each month.
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Calendar and approval
Before each month you get the calendar with designs and captions. You ask for changes, approve it, and we schedule everything in Meta Business Suite.
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Post and reply
Posts go live on schedule. Through the month we post stories, answer comments and DMs, and pass enquiries to your team the same working day.
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Report and improve
Each month we report reach, engagement, follower growth and enquiries, explain what worked and use it to shape the next calendar, on a call with your project manager.
(10) What is included
What do you get every month?
The core work for both platforms, every month. The exact number of reels and posts is agreed with you before we start.
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01
Content calendar
Every post planned with dates, formats, captions and hashtags, shared for your approval.
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02
Reels
Scripted and edited short videos with hooks, captions and covers, posted to Instagram and Facebook.
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03
Posts and carousels
On-brand designs for offers, products, tips and stories behind your business.
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04
Stories and highlights
Regular stories with polls, links and questions, saved into tidy highlights.
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05
Comments and DMs
Replies in your brand’s voice and enquiries passed to your team the same working day.
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06
Monthly report and call
What worked, what did not and next month’s plan, with your project manager.
(11) Why Webincline
Why choose us to manage Instagram and Facebook?
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01
Made in-house
Our own designers, editors and writers make your content, so the look and the voice stay the same month after month.
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02
One project manager
One person knows your brand, approves the calendar with you and runs your monthly call. You are never passed between teams.
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03
Built to bring enquiries
Profiles, captions and replies are set up to move people towards a call, a booking or a purchase, not only likes.
(12) Industries
Which businesses do we post for?
Our portfolio runs from a perfume house and a timber wholesaler to a tour company, a study-abroad consultancy and a Piaggio dealership.
- E-commerceBeauty Basket · RSK Fragrance House · Robot My Life
- Education & study abroadVIEC Chandigarh · 4S Study Abroad
- TravelArcadia Vacations
- Real estate & constructionRichard Miller Custom Homes · Punjab Timbers
- AutomobileSajjag Automobiles (Piaggio)
- Clinics & healthcareJuvly Aesthetics · Motherhood Chaitanya Hospital
(13) Pairs well with
What works well with Instagram and Facebook?
Your pages are the centre. These services bring more people to them and make sure nobody who messages is missed.
- Reels & contentShoots and video production when your pages need more original footage.
- Influencer marketingCreators who send their followers to your page and your shop.
- Meta adsYour best posts shown to new buyers on both platforms.
- ManyChatInstant automatic replies to common DMs and comment keywords.
(14) FAQ
Questions, answered.
Still unsure?
Talk it through with us on a call.
We look at your website, ads and socials with you and point out the quickest wins — you keep the advice either way.
Book a callOr write to webincline@gmail.com
Our Instagram and Facebook management includes a monthly content calendar, reels, carousels, posts and stories made by our team, captions and hashtags, posting on schedule, replies to comments and DMs, profile upkeep and a monthly report with a call.
Yes. Both belong to Meta and are run from Meta Business Suite, so we plan one calendar and adapt each post to the platform. Reels usually go to both; captions, stories and replies are shaped for each audience.
It depends on your plan. We agree the number of reels, posts, carousels and stories before we start and show them in the calendar each month, so you always know exactly what is coming.
Yes. You see the calendar, designs and captions before the month starts. We make your changes, and nothing is posted on your pages without your approval.
Our in-house team writes, designs and edits it. We work from your photos and videos, stock footage where it fits, or new shoots planned with you through our content production service.
Yes. We answer comments and direct messages in your brand’s voice during working hours, hide spam, flag complaints to you and pass real enquiries to your team by WhatsApp or email.
When your own followers are online, which your page insights show. We start with the hours your audience is most active, test a few slots and settle on what works for your page rather than a general rule.
Regular reels, shareable posts and quick replies are what grow a page, and we report follower growth every month. We never buy followers or use follow-for-follow tricks, which damage reach and trust.
Yes. We create the page in your business’s name, set up Meta Business Suite, write the bio, add contact buttons and links, design the profile picture, cover and highlight icons, and plan the first posts.
You do. We work through partner access in Meta Business Suite, so the pages stay in your business account and you can remove our access at any time.
Yes. Our paid ads team runs Meta ads alongside your organic content, boosting the reels and posts that already work and sending leads to your inbox or CRM. Ad spend is paid to Meta and is separate from our fee.
Your pages look better from the first month. Reach, engagement and enquiries usually build over a few months as the platforms learn who likes your content and your best formats become clear.
Partner access to your pages, your logo, colours and fonts, any photos or videos you have, and a short call about your customers, offers and competitors.
It depends on the number of reels and posts, whether we shoot new content and whether community management is included. After the review call we send a written quote with the monthly scope, so you know exactly what you get.
(15) Free review
Get a free review of your pages.
Send us your Instagram handle or Facebook page. We look at your posts, profile and replies and come back with what we would change first, whether we work together or not.