What cookies are
Cookies are small text files a website stores in your browser, so it can remember something between pages or visits. Some are set by the site you are on; others are set by services the site loads, such as an analytics or advertising tag. Similar tools, like your browser’s session storage, work the same way and are covered here too.
Your choice
On your first visit a banner asks you to Accept or Reject. Until you choose, the site sets no tracking cookies and sends no visit data anywhere. If you reject, it never does. Either way, every page and form works the same.
We remember your choice for 12 months, then ask again.
Cookies that are always on
These are needed for the site to work safely. They hold no tracking information and are never shared.
| Name | Set by | What it does | How long |
|---|---|---|---|
PHPSESSID | This site | Keeps the security token that protects our forms against forged submissions, and limits a form to one message every 30 seconds. Set on pages with a form. | Until you close your browser |
wi_consent | This site | Remembers whether you chose Accept or Reject, so the banner does not ask on every page. | 12 months |
Before you choose, the site also keeps the campaign details of the page you landed on (for example utm_campaign) in your browser’s session storage, under the name wi_land. It never leaves your browser unless you accept, and it is cleared when you close the tab.
Our team’s own lead tracking system uses a sign-in cookie, wi_crm, for staff who log in to it. Visitors to the website never receive it.
Cookies set only after you accept
Only if you choose Accept does the site set the cookie below and start recording which pages you open and which buttons you use, so we can see which ads and pages bring enquiries. The privacy policy explains exactly what is recorded and how long it is kept.
| Name | Set by | What it does | How long |
|---|---|---|---|
wi_vid | This site | A random visitor ID that joins your visits together and, if you send an enquiry, links them to it. Scripts on the page cannot read it. | 13 months |
Advertising and analytics tags
Accepting also lets the site load the tags below, each one only once we have switched it on with our account ID. Each tag sets its own cookies, decides how long they last, and receives information about your visit directly from your browser under its own policy.
- Google tag (Google Ads and Google Analytics): measures visits and which Google ads lead to enquiries. Sets cookies such as
_ga. - Meta Pixel (Facebook and Instagram ads): measures which Meta ads lead to enquiries. Sets cookies such as
_fbp. - LinkedIn Insight Tag: measures which LinkedIn ads lead to enquiries.
- OpenAI ads pixel: measures which ads shown in ChatGPT lead to enquiries.
When these tags run, the site also reads the Google Analytics and Meta browser IDs and keeps them with your visit, so a later enquiry can be matched to the ad that brought it.
[placeholder: confirm which of these tags are switched on at launch; none are set up in the site’s settings today]
What we do not use
Our fonts and videos are served from our own server, so no font or video service sets cookies. The site has no user accounts, no payments, no newsletter and no chat widget; the WhatsApp button is a plain link that opens WhatsApp.
How to change your mind
To change your choice, delete this site’s cookies in your browser settings. The banner then appears again on your next page and you can choose again. Deleting the cookies also removes the visitor ID from your browser.
Most browsers also let you block cookies altogether, or block third-party cookies only. Blocking them does not stop this site from working.
To have the visit records already linked to your browser deleted from our side, email webincline@gmail.com or write to us through our contact page.
Changes to this policy
We update this page whenever we add or remove a cookie or tag. The date at the top shows the latest version.