TestGenie · SEO
TestGenie on SEO: 88 to 3,250 sessions a month
TestGenie is an AI app that builds question papers and worksheets for teachers, students and schools in India. Organic search went from 88 sessions in Mar 2025 to an average of 3,250 a month from April to September 2025.
TestGenie · 2025
Organic sessions a month · trend illustrative
- Organic sessions a month
- 88 →to 3,250
- Dates
- Mar 2025 → Apr – Sep 2025
- Growth
- 36.9×
(01)
The challenge
Why was a new app invisible on Google?
TestGenie helps educators create exam question papers in minutes, with apps for Android, iOS and the web.
The site was new to search. None of its 10 target keywords ranked, from “question paper generator” and “test generator cbse” to worksheet searches like “hindi worksheet for class 1” (40.5K a month). In March 2025 organic search brought 88 sessions.
- 10 target keywords for test generators and worksheets
- Not one of them ranked
- 88 organic sessions in March 2025
(02)
What we did
How did TestGenie reach the top 10?
Six things did the work, and the same six keep the rankings in place.
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Step 1 Keyword-focused content
Worksheet pages for the classes and subjects teachers search for, and app pages for “question paper generator” and “exam paper generator ai”.
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Step 2 On-page and technical SEO
Titles, meta tags, headings and internal links matched to each search, with site speed and mobile usability improved.
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Step 3 Content and backlinks
New worksheets and articles published on a steady schedule, and the first backlinks: 163 from 48 referring domains.
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Ongoing Tracking and upkeep
Search Console and Analytics data guide each change. Keyword monitoring, content updates and technical audits keep the gains.
(03)
The result
What changed for the app?
Organic search brought 19.5K sessions from April to September 2025: an average of 3,250 a month against 88 in March. Sessions climbed from June and passed 8,000 a month by September.
All 10 keywords now rank in the top 10. “hindi worksheet for class 1” is at position 3 and brings about 100 visits a month, “test genie” ranks first, and “question paper generator” is at 4.
Organic search recorded 4.6K conversions from January to September 2025.
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Keywords in Google’s top 10
0 to 10
of 10 target keywords
Screenshots from the accounts
Straight from the client’s own dashboards: nothing redrawn, nothing averaged. Click a screenshot to see it full size.
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Organic sessions, Jan – Sep 2025 19.6K sessions and 4.6K conversions.Google Analytics -
Organic sessions in March 2025 88 sessions, the starting point.Google Analytics
View as a table
| When | Organic sessions a month |
|---|---|
| Before · Mar 2025 | 88 |
| After · Apr – Sep 2025 | 3,250 |
Where did the target keywords rank?
Google positions before and after, as published in the case study. Searches are a month; traffic is the estimated visits each keyword brings.
| Keyword | Searches | Before | Now | Traffic |
|---|---|---|---|---|
| hindi worksheet for class 1 | 40.5K | Not ranked | 3 | 100+ |
| english worksheet for class 6 | 1.6K | Not ranked | 5 | 40+ |
| test generator cbse | 480 | Not ranked | 4 | 20+ |
| best english grammar app | 320 | Not ranked | 6 | 20+ |
| exam generator app | 140 | Not ranked | 5 | 20+ |
| question paper generator | 1.5K | Not ranked | 4 | 30+ |
| test genie | 210 | Not ranked | 1 | 20+ |
| exam paper generator ai | 480 | Not ranked | 9 | 20+ |
| test paper generator | 60 | Not ranked | 4 | 10+ |
| test paper generator app | 30 | Not ranked | 3 | 15+ |
1–3 top three 4–10 page one · Google positions as reported
(04)
Services used
Each card opens the service page, with what we do and how we report it.
- SEO One plan for app and worksheet searches from teachers and students.
- On-page SEO A page matched to each class, subject and app search.
- Off-page SEO The first backlinks, from 48 referring domains.
- Free SEO audit The first step for an app like yours: what ranks, what does not, and the fastest wins.
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