Balaji Chem Solutions · SEO
Balaji Chem on SEO: 790 to 1,110 sessions a month
Balaji Chem Solutions makes sizing, strength and drainage chemicals for paper mills. Organic search grew from an average of 790 sessions a month in Jul – Dec 2024 to 1,110 in Jan – Jul 2025, and all 11 product keywords reached Google’s top 5.
Balaji Chem · 2024 – 2025
Organic sessions a month · trend illustrative
- Organic sessions a month
- 790 →to 1,110
- Dates
- Jul – Dec 2024 → Jan – Jul 2025
- Growth
- +41%
(01)
The challenge
Why weren’t paper mills finding Balaji?
Balaji Chem Solutions is a supplier and manufacturer of paper-sizing chemicals that improve the strength, durability and printability of paper.
Its buyers search for exact products, “wet strength resin”, “surface sizing agents”, “oxidized starch”, but the site sat at positions 15 to 32 for most of them, and five did not rank at all.
- 11 product keywords for paper chemicals
- Positions 15 to 32, or not ranked
- No keyword in Google’s top 10
(02)
What we did
How did Balaji reach the top 5?
Six things did the work, and the same six keep the rankings in place.
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Step 1 Keyword-focused content
One product page for each chemical buyers search for, written for the mill managers who order them.
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Step 2 On-page and technical SEO
Titles, meta tags, headings and internal links matched to each search, with site speed and mobile usability improved.
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Step 3 Content and backlinks
Industry content published on a steady schedule, and backlinks from 339 referring domains.
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Ongoing Tracking and upkeep
Search Console and Analytics data guide each change. Keyword monitoring, content updates and technical audits keep the gains.
(03)
The result
What changed for the business?
Organic search brought 7.8K sessions from January to July 2025, 3,060 more than from July to December 2024: an average of 1,110 a month against 790. Sessions passed 1,400 in July 2025.
All 11 keywords now rank in the top 5. “surface sizing chemicals for paper” ranks first, and “wet strength resin” and “dry strength resin”, unranked before, are at 2 and 3.
Organic search recorded 172 conversions from January to July 2025.
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Keywords in Google’s top 10
0 to 11
of 11 target keywords
Screenshots from the accounts
Straight from the client’s own dashboards: nothing redrawn, nothing averaged. Click a screenshot to see it full size.
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Organic sessions, Jan–Jul 2025 against Jul–Dec 2024 7.8K sessions, up 3,060.Google Analytics
View as a table
| When | Organic sessions a month |
|---|---|
| Before · Jul – Dec 2024 | 790 |
| After · Jan – Jul 2025 | 1,110 |
Where did the target keywords rank?
Google positions before and after, as published in the case study. Searches are a month; traffic is the estimated visits each keyword brings.
| Keyword | Searches | Before | Now | Traffic |
|---|---|---|---|---|
| raw material for paper industry | 210 | 15 | 3 | 20+ |
| cleaning chemical manufacturers in india | 170 | 20 | 3 | 20+ |
| sizing agents | 110 | 16 | 4 | 10+ |
| drainage chemicals | 110 | 23 | 3 | 20+ |
| oxidized starch | 70 | 32 | 3 | 15+ |
| wet strength resin | 110 | Not ranked | 2 | 20+ |
| dry strength resin | 260 | Not ranked | 3 | 30+ |
| surface sizing chemicals for paper | 110 | 19 | 1 | 20+ |
| retention and drainage | 100 | Not ranked | 2 | 15+ |
| surface sizing agents | 50 | Not ranked | 2 | 10+ |
| paper sizing chemicals manufacturer | 70 | 17 | 2 | 20+ |
1–3 top three 4–10 page one · Google positions as reported
(04)
Services used
Each card opens the service page, with what we do and how we report it.
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