OurKnots · Google Ads
OurKnots on Google Ads: 6 to 43.91 conversions a month
OurKnots sells fabric laces, borders and trims through its Shopify store, and Google Ads runs alongside Meta. In Feb 2026 the account spent ₹12K for 6 conversions. In Sep 2026, on a smaller ₹9.05K budget, it brought 43.91 at ₹206 each and a 14.05x ROAS.
OurKnots · 2026
Google Ads conversions a month · trend illustrative
- Google Ads conversions a month
- 6 →to 43.91
- Growth
- 7.3×
(01)
The challenge
Why did a good first month turn into a crash?
January 2026 looked promising: 16 conversions at ₹465 each and a 5.33x ROAS. February did not. Spend went up to ₹12K and conversions fell to 6, each costing ₹2,000, a 0.71x ROAS.
March recovered only to 2.13x, and June slipped back to 2.88x. The budget could not simply grow; the same money had to work harder.
- Feb 2026: 0.71x ROAS, ₹2,000 per conversion
- Mar 2026: 2.13x, ₹1,070 per conversion
- Jun 2026: a dip to 2.88x before the climb
(02)
What we did
What were the months that mattered?
The budget stayed around ₹9K a month the whole year. These are the months the account turned.
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Jan 2026 A promising start
16 conversions at ₹465 each and a 5.33x ROAS in the first month.
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Feb 2026 The low point
Spend rose to ₹12K but conversions fell to 6, at ₹2,000 each: a 0.71x ROAS.
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Apr 2026 Back above 3x
18.12 conversions at ₹495 each and a 3.82x ROAS, on a smaller ₹8.96K budget.
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Jul 2026 25 conversions in a month
25.01 conversions at ₹360 each, a 6.43x ROAS.
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Aug 2026 Past 10x
33.11 conversions at ₹275 each and an 11.97x ROAS.
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Sep 2026 The record month
43.91 conversions at ₹206 each and a 14.05x ROAS, on ₹9.05K of spend.
(03)
The result
What does the account look like now?
Conversions went from 6 in Feb 2026 to 43.91 in Sep 2026, on less spend than February: about seven times the conversions, and each one close to ten times cheaper.
ROAS here is the Actual ROAS column in the Google Ads account. Google and Meta both take credit for some of the same orders, so the store itself is judged on Shopify sales against all ad spend; the OurKnots Meta ads case study covers that side.
Every number comes from the Google Ads account, and the campaigns are still running.
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ROAS (x), Google Ads
0.71 to 14.05
Feb 2026 → Sep 2026
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Cost per conversion, ₹
2,000 to 206
Feb 2026 → Sep 2026 · lower is better
Screenshots from the accounts
Straight from the client’s own dashboards: nothing redrawn, nothing averaged.
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Screenshot coming soon
Best month: Sep 2026Google Ads -
Screenshot coming soon
Every month since Feb 2026Google Ads -
Screenshot coming soon
Conversions and cost per conversionGoogle Ads
View as a table
| When | Google Ads conversions a month |
|---|---|
| Feb 2026 | 6 |
| Mar 2026 | 8.50 |
| Apr 2026 | 18.12 |
| May 2026 | 15.38 |
| Jun 2026 | 12.02 |
| Jul 2026 | 25.01 |
| Aug 2026 | 33.11 |
| Sep 2026 | 43.91 |
(04)
Services used
Each card opens the service page, with what we do and how we report it.
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