Book a call

Case study 14 / 24

Theon Pharmaceuticals · SEO

Theon Pharma on SEO: 2,310 to 5,540 sessions a month

Theon Pharmaceuticals is a pharmaceutical manufacturer in India. Organic search grew from an average of 2,310 sessions a month in Sep – Dec 2024 to 5,540 in 2025: 66.5K sessions in the year.

Client
Theon Pharmaceuticals
Market
India
Dates
Sep – Dec 2024 → 2025
Channel
SEO
Keywords targeted
11
Organic sessions, 2025
66.5K
Services
  • SEO
The Theon Pharmaceuticals homepage: “Building Hopes Spreading Happiness”
After · 20255,540
Before · Sep – Dec 20242,310

Theon Pharma · 2024 – 2025

Organic sessions a month · trend illustrative

Organic sessions a month
2,310 to 5,540
Dates
Sep – Dec 2024 → 2025
Growth
2.4×

(01)

The challenge

Why weren’t pharma buyers finding Theon?

Theon Pharmaceuticals is a pharmaceutical manufacturer in India, building hopes and spreading happiness, as its homepage puts it.

Pharma companies looking for a manufacturer search for it: “third party pharma manufacturing”, “pharma manufacturing company in baddi”, “pharma companies gujarat”. None of Theon’s 11 target keywords ranked anywhere on Google.

  • 11 target keywords for pharma manufacturing
  • Not one of them ranked
  • Organic tracking started in September 2024

(02)

What we did

How did Theon reach the top 10?

Six things did the work, and the same six keep the rankings in place.

  1. Step 1 Keyword-focused content

    Pages built around the searches pharma buyers make: third-party manufacturing, Baddi and Solan, injections and ointments.

  2. Step 2 On-page and technical SEO

    Titles, meta tags, headings and internal links matched to each search, with site speed and mobile usability improved.

  3. Step 3 Content and backlinks

    Industry content published on a steady schedule, and quality backlinks earned from relevant websites.

  4. Ongoing Tracking and upkeep

    Search Console and Analytics data guide each change. Keyword monitoring, content updates and technical audits keep the gains.

(03)

The result

What changed for the company?

Organic search brought 66.5K sessions in 2025, 57,274 more than in 2024: an average of 5,540 a month against 2,310 from September to December 2024. Sessions passed 7,000 a month from August 2025.

All 11 keywords now rank in the top 10. “pharma companies gujarat” (4.4K searches a month) is at position 2, and “third party pharma manufacturing” at 3.

Organic search recorded 16.2K conversions in 2025, 6,267 more than in 2024.

  • Keywords in Google’s top 10

    0 to 11

    of 11 target keywords

Screenshots from the accounts

Straight from the client’s own dashboards: nothing redrawn, nothing averaged. Click a screenshot to see it full size.

  • Google Analytics organic traffic chart for Theon Pharma: 66.5K sessions in 2025, rising to about 8,000 a month
    Organic sessions, 2025 against 2024 66.5K sessions, up 57,274.Google Analytics
Organic sessions a month Theon Pharmaceuticals · first and last points real · trend illustrative
View as a table
Theon Pharmaceuticals · Organic sessions a month
WhenOrganic sessions a month
Before · Sep – Dec 20242,310
After · 20255,540

Where did the target keywords rank?

Google positions before and after, as published in the case study. Searches are a month; traffic is the estimated visits each keyword brings.

KeywordSearchesBeforeNowTraffic
pharma companies gujarat4.4KNot ranked260+
third party pharma manufacturing1.5KNot ranked320+
third party manufacturing pharma1.5KNot ranked320+
pharma company in solan590Not ranked320+
pharma manufacturing company in baddi390Not ranked320+
pharmaceutical drug manufacturers260Not ranked415+
injection manufacturer in india170Not ranked510+
pharmaceutical drug suppliers170Not ranked215+
ointment manufacturer in baddi70Not ranked210+
pharma companies in pune5.4KNot ranked820+
pharma baddi3.2KNot ranked630+

1–3 top three 4–10 page one · Google positions as reported

(04)

Services used

Each card opens the service page, with what we do and how we report it.

Want a before and after like this?

Book a free 30-minute call. We look at your website, search and ads, and show you the fastest win, whether we work together or not.

Get results like this
Next case Beauty Basket: 80 beauty keywords in Google’s top 10 in 6 months Beauty Basket · Monthly page views 186 to 497

(01) Let’s talk

Want buyers to find you first?

Tell us about your products and who buys them. We look at your site and rankings and come back with the quickest wins, whether we work together or not.

No spam. We reply by email or WhatsApp.