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Case study 03 / 24

4S Study Abroad · SEO

4S Study Abroad on SEO: 0 to 11 keywords in the top 10

4S Study Abroad helps students from the UAE and India study in Germany, Australia, Spain and more. Eleven consultant and student-visa keywords that sat on page two or three, or did not rank at all, now rank in Google’s top 10.

Client
4S Study Abroad
Market
Dubai, UAE
Dates
Before SEO → After SEO
Channel
SEO
Keywords targeted
11
Best position
2
Services
  • SEO
The 4S Study Abroad homepage: “Get your degree abroad”
After · After SEO11
Before · Before SEO0

4S Study Abroad · 2025

Keywords in Google’s top 10 · trend illustrative

Keywords in Google’s top 10
0 to 11
Dates
Before SEO → After SEO

(01)

The challenge

Why were students finding other consultants?

4S Study Abroad is an education consultancy in Dubai with partner universities around the world.

The searches students make before they choose a consultant, such as “study abroad consultants in dubai” and “abroad education consultants”, showed the site at positions 18 to 29, on page two or three where few people look. “foreign study consultancy” did not rank at all.

Country searches like “student visa for germany” and “study visa for australia” were in the same place.

  • 11 target keywords for consultants and student visas
  • Positions 18 to 29, or not ranked
  • No keyword in Google’s top 10

(02)

What we did

How did 4S reach the top 10?

Six things did the work, and the same six keep the rankings in place.

  1. Step 1 Keyword-focused content

    We picked high-intent searches a student makes just before calling a consultant, in Dubai and for each destination country, and gave each one a page to rank.

  2. Step 2 On-page and technical SEO

    Titles, meta tags, headings and internal links matched to each search, with site speed and mobile usability improved.

  3. Step 3 Content and backlinks

    Study-abroad content published on a steady schedule, and quality backlinks earned from relevant websites.

  4. Ongoing Tracking and upkeep

    Search Console and Analytics data guide each change. Keyword monitoring, content updates and technical audits keep the gains.

(03)

The result

What changed for the consultancy?

All 11 target keywords now rank in Google’s top 10. “abroad education consultants” and “education abroad consultants” are at position 2, and “foreign study consultancy”, unranked before, is at position 3.

Organic search brought 1.6K sessions from Jul to Dec 2025, 95 more than in the six months before, and 238 conversions. Sessions rose from about 230 a month in October to about 420 in December.

Screenshots from the accounts

Straight from the client’s own dashboards: nothing redrawn, nothing averaged. Click a screenshot to see it full size.

  • Google Analytics organic traffic chart for 4S Study Abroad: 1.6K sessions from Jul to Dec 2025, rising to about 420 a month in December
    Organic sessions, Jul–Dec 2025 against Jan–Jun 2025 1.6K sessions and 238 conversions.Google Analytics
Keywords in Google’s top 10 4S Study Abroad · first and last points real · trend illustrative
View as a table
4S Study Abroad · Keywords in Google’s top 10
WhenKeywords in Google’s top 10
Before · Before SEO0
After · After SEO11

Where did the target keywords rank?

Google positions before and after, as published in the case study. Searches are a month; traffic is the estimated visits each keyword brings.

KeywordSearchesBeforeNowTraffic
foreign study consultancy390Not ranked320+
study abroad consultants in dubai32025320+
abroad education consultants26018220+
education abroad consultants21029220+
study abroad consultant21019315+
study in germany consultants in dubai302235+
study visa for australia39025715+
student visa for germany17026820+
student visa for spain11018510+
study in georgia701865+
student visa for netherland5020410+

1–3 top three 4–10 page one · Google positions as reported

(04)

Services used

Each card opens the service page, with what we do and how we report it.

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