Yalla Renovation · Google Ads
Yalla Renovation on Google Ads: 80,200 to 418,000 impressions a month
Yalla Renovation renovates homes, villas, apartments, kitchens and bathrooms in Dubai. From Oct 2024 to Sep 2026, Search and Performance Max took monthly impressions from 80,200 to 418,000 and brought 254K clicks and 2,287 tracked form submissions.
Yalla Renovation · 2024 – 2026
Google Ads impressions a month · trend illustrative
- Google Ads impressions a month
- 80,200 →to 418,000
- Growth
- 5.2×
(01)
The challenge
How do you get more renovation leads in Dubai?
Renovation leads are expensive, and volume the sales team cannot close is wasted money. Yalla Renovation needed a steady flow of enquiries across five services: homes, villas, apartments, kitchens and bathrooms.
Each service is its own auction in Dubai, broad terms such as “renovation dubai” are clicked as often as specific ones but bring far fewer forms, and the account had to grow without hiding what each lead cost.
- Five services, each with its own demand and cost
- Broad searches that are clicked but rarely convert
- Growth reported honestly, cost per lead included
(02)
What we did
How is the account built?
Search catches people already looking; Performance Max finds more of them. Each service has its own campaign, so budget follows what works.
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Setup Search by service
Separate Search campaigns for home, bathroom, kitchen, apartment and villa renovation, plus one for the brand name. Brand searches reached a 20.79% click-through rate.
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Setup Performance Max
Home, bathroom and kitchen Performance Max campaigns reach people across Google beyond the search results. Home Renovation on Performance Max brought 1,537.49 form submissions at AED 221.82 per recorded conversion: 67.2% of all forms on 32.8% of the spend.
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Setup Conversion tracking
Lead form submissions are tracked as their own conversion, apart from store visits and WhatsApp clicks, so the forms can be reported on their own.
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Apr 2025 The first big month
294 recorded conversions and 18.2K clicks on AED 29.8K of spend.
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Jul – Sep 2025 Spend steps up
Budgets moved to AED 45K–49K a month, with 114 to 165 recorded conversions each month.
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Mar 2026 Reach jumps
3.3M impressions and 52.8K clicks in a single month. A store-visits Performance Max campaign was added in 2026 and is measured apart from form leads.
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Apr 2026 The record month
326.06 recorded conversions on AED 91.7K, the most of any month.
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Jun – Sep 2026 Holding at scale
AED 70K–109K a month for 79 to 88 recorded conversions a month. The next job is bringing that cost back down.
(03)
The result
What did 24 months of Google Ads bring?
Monthly impressions went from 80,200 in Oct 2024 to 418,000 in Sep 2026, with 12.5 million in total. Clicks passed 254K and the account tracked 2,287 form submissions. Against the 24 months before, impressions rose 1,298% and recorded conversions 244%.
Spend grew faster still, up 321%, so each recorded conversion cost about 22% more: AED 418 against AED 342 before. This is a story about scale, and the cost of it is shown here too.
Mobile phones brought 73.5% of clicks and 67.6% of conversions. Computers brought 15.2% of clicks but 31.7% of conversions, and tablets 11.3% of clicks for 0.7% of conversions, so they are the next place to save. The keyword “home renovation” brought 121.83 forms at about AED 442 each; “renovation dubai” brought 7 at about AED 4,486 each.
Recorded conversions (2,786.8) mix form submissions, store visits and WhatsApp clicks, so we lead with the tracked forms. The account does not yet record which leads became jobs, so we do not claim revenue or ROAS. Google Ads data, 1 Oct 2024 to 30 Sep 2026.
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Cost per recorded conversion, AED
342 to 418
Previous 24 months → Oct 2024 – Sep 2026 · higher: spend grew faster
Screenshots from the accounts
Straight from the client’s own dashboards: nothing redrawn, nothing averaged.
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Screenshot coming soon
Best month: Sep 2026Google Ads -
Screenshot coming soon
Every month since Oct 2024Google Ads -
Screenshot coming soon
Conversions and cost per conversionGoogle Ads
View as a table
| When | Google Ads impressions a month |
|---|---|
| Oct 2024 | 80,200 |
| Nov 2024 | 95,100 |
| Dec 2024 | 74,900 |
| Jan 2025 | 103,000 |
| Feb 2025 | 168,000 |
| Mar 2025 | 110,000 |
| Apr 2025 | 775,000 |
| May 2025 | 317,000 |
| Jun 2025 | 173,000 |
| Jul 2025 | 354,000 |
| Aug 2025 | 294,000 |
| Sep 2025 | 369,000 |
| Oct 2025 | 247,000 |
| Nov 2025 | 159,000 |
| Dec 2025 | 185,000 |
| Jan 2026 | 300,000 |
| Feb 2026 | 478,000 |
| Mar 2026 | 3,300,000 |
| Apr 2026 | 1,810,000 |
| May 2026 | 634,000 |
| Jun 2026 | 470,000 |
| Jul 2026 | 1,350,000 |
| Aug 2026 | 257,000 |
| Sep 2026 | 418,000 |
(04)
Services used
Each card opens the service page, with what we do and how we report it.
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