01English and Arabic searches
The UAE searches in two languages. Much commercial search in Dubai happens in English, from residents who come from all over the world, while Arabic matters for Emirati and wider Arab audiences.
Which language leads depends on who buys from you. Keyword research looks at both before we decide which pages to build, so the budget goes where your buyers actually search.
02Dubai searches by neighbourhood
Buyers search by area as well as by city: Dubai Marina, Jumeirah, Business Bay, Al Barsha, and by emirate when they live in Sharjah or Abu Dhabi. A renovation company or clinic that serves particular communities needs pages and a Google Business Profile that name them.
For Yalla Renovation we targeted eleven renovation keywords, from “renovation” to “home renovation company in dubai”; all eleven reached the top 5, two of them at number 1.
03WhatsApp is where the conversation happens
In the UAE many buyers would rather message than fill in a form. For 4S Study Abroad we ran Meta instant forms and WhatsApp ads side by side, and over two years they brought 5,372 form leads and 2,142 WhatsApp conversations.
The cost of each WhatsApp conversation fell in the second year, so where it fits, we plan a WhatsApp route into UAE campaigns from the start, with someone ready to reply.
04Budgets in dirhams, judged on enquiries
Ad accounts for UAE clients run in AED, since an account’s currency cannot be changed later. Renovation, education and property are crowded categories in Dubai, so clicks are not cheap and we judge every campaign on the cost of a real enquiry, not on clicks.
For Yalla Renovation, Search and Performance Max campaigns brought 254K clicks and 2,287 tracked form submissions over 24 months.
05White hat, reported in plain numbers
We follow search engines’ guidelines, so your rankings last without the risk of a penalty, and you get regular reports on rankings, traffic and enquiries. Most SEO companies make claims they cannot back up with data; we show the numbers, and we do not lock you into long-term contracts.